Introducing Adaptive Identity: A Smarter Approach to Addressability for a Connected World
In a fast-changing world, identity can’t stay still. Read more on Adaptive Identity and this new chapter in ID5's evolution.
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ID5 Boosts CTV Addressability to Future Today’s Billion+ Ad Impressions
This collaboration enables broader, precise targeting and supports leading measurement solutions across flagship CTV services, including Fawesome and Filmrise.
The ID5 Guide to Cannes Lions 2025
Going to Cannes? We've got you covered. Check out the ID5 Guide to Cannes Lions to stay on top of all the events.
Solving the “Measurement in CTV” riddle
The “Solving the ‘CTV Measurement’ riddle” panel featured Jay Friedman of Goodway Group, Mike Finnerty of Transunion, Mark Douglas of MNTN, and was moderated by ID5’s Morwenna Beales.
ID5 and Index Exchange Join Forces to Tackle Signal Loss and Advance Addressability
Index Exchange, one of the largest independent ad exchanges in the world, is partnering with ID5 to allow advertisers and publishers to reach audiences across web, mobile, CTV, and audio environments.
The State of Digital Identity in 2025
The “State of Digital Identity in 2025” panel features Andreas Sierts of Adform, Michael Guzewicz of OpenX, and Nate Carter of Dun & Bradstreet, and looks at ID5's “State of Digital Identity Report”.
On Identity: In Conversation with The Trade Desk’s Samantha Jacobson
The “On Identity” keynote session with Samantha Jacobson and Mathieu Roche explores the way identity plays a central role for The Trade Desk and the benefits of their partnership with ID5.
Universal IDs in Numbers: Insights from the Bidstream and Bid Requests
The “Universal IDs in Numbers: Insights from the Bidstream and Bid Requests” session features Matt Davies of BidSwitch and Jamie Penkethman of Equativ, and is moderated by ID5’s own Lisa Abousaleh.
The University of Adelaide Achieves 5x Higher Average Viewing Time with Cookieless Advertising
The University of Adelaide and Hybrid partnered with Adobe Advertising and ID5 to leverage Adobe's DSP and the ID5 ID and enable seamless audience activation and retargeting in cookie and -less browsers.