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Staying Focused on Identity

Today, Cloud Technologies announced that it has acquired TrueData’s third-party audience business, along with the TrueData brand.

IP Addresses Aren't the Villain in CTV. They're Just Miscast.

IP address have been in the spotlight for all the wrong reasons lately, namely: IP Rotation. But are IP addresses the CTV villain they've been painted out to be or are they simply in the wrong role?

Publishers will be the real winners of the 2026 World Cup

Future-Proofing Addressability: ID5 Integrates with Unity Exchange

Learn more about the partnership between ID5 and Unity.

The ID5 Guide to Cannes Lions 2026

Going to Cannes? We've got you covered. Check out the ID5 Guide to Cannes Lions to stay on top of all the events.

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The 2026 Identity Gap: Is Your Strategy Built for Machines?

As 37% of searches migrate from traditional engines to LLMs , the digital advertising ecosystem is facing a tectonic shift in consumer behavior.

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ID5 Celebrates International Day of Women and Girls in Science 2026

For International Day of Women and Girls in Science, we spoke to some of the women at ID5 about their experiences working in tech.

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Get to know the hiring manager: Jon Durkee

We know that the application process can be daunting, stressful, and bring up several questions. To showcase a sneak peek of life at ID5, we are shining the spotlight on our teams and hiring managers.

The 2025 Identity Landscape: Unlocking the Next Level - The Role of Identity in Ad-Supported Gaming

Ben Fenster of Anzu.io explains the identity challenge in the must-buy channel of gaming.

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