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Prisma Media Solutions, Adot and Smart SSP wanted to test the value of the ID5 ID, the next generation universal identifier that does not rely on third-party cookies.
Data providers are companies that collect user data and sell it to third parties to enrich their audience for targeting purposes.
Digital advertising is an ever-changing industry, and it's essential to always be ready. Learn how to navigate the identity era, and why it is important for publishers to start testing and adapting to it.
In this issue of ID5’s Q&A series, we sit down with Anish Aravindakshan to discuss the developments, challenges, and opportunities facing the digital media industry today.
ID5, the market-leading identity solution provider, announced today that it is the first identity provider in the industry to receive certification from Neutronian.
"What will consent look like in the post-third-party cookie era?" with MediaMath was the third session of our annual event, Identity 2022, airing back in January.
Publishers are the ‘suppliers’ of the identity landscape; in other words, they start the supply and demand chain by selling their ad space to buyers.
In this issue of ID5’s Partner Q&A series, we sit down with Marine Desoutter to discuss continuing support in the cookieless era, the Identity Indicator report V3, scaling CTV, and more.
Taking 1st Party IDs to the next level with Adform was the fifth session of our annual event, Identity 2022, airing back in January.