How publishers can lead the way in the new era of digital advertising
Publishers are the ‘suppliers’ of the identity landscape; in other words, they start the supply and demand chain by selling their ad space to buyers.
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Q&A with ID5: Smart AdServer
In this issue of ID5’s Partner Q&A series, we sit down with Marine Desoutter to discuss continuing support in the cookieless era, the Identity Indicator report V3, scaling CTV, and more.
Identity 2022 sessions: Taking 1st Party IDs to the next level with Adform
Taking 1st Party IDs to the next level with Adform was the fifth session of our annual event, Identity 2022, airing back in January. In this session, Adform’s Account Manager, Agencies and Enterprises, Helen Ureta, sits down with Adform’s VP, Solutions Consulting, Martin Hill, PubMatic’s Director, Product Marketing, Alena Morris, and ID5’s Product Expert, Anissa
First-party IDs and identity resolution methods explained
The digital advertising ecosystem is heavily reliant on conventional identification tools that are set to be blocked soon. Learn more about first-party IDs and identity resolution methods.
Q&A with ID5: InMobi
In this issue of ID5’s Partner Q&A series, we sit down with Cecilia N’zaou to discuss all things mobile addressability, IDFA limitations, UnifID results, and more.
The Identity landscape: introduction and different approaches to identification
This blog post is the first of a series that aims to explain the difference between all the identity solutions available in the market, the use cases they solve, and more.
Identity 2022 sessions: Privacy and Data Protection Standards to implement in 2022 with IAB Tech Lab
Privacy and Data Protection Standards to implement in 2022 with IAB Tech Lab was the second session of our annual event, Identity 2022, airing back in January. In this session, ID5’s Morwenna Beales speaks with IAB Tech Lab’s Alex Cone to dive into how the IAB Tech Lab’s standards fit into the identity landscape. Let’s
Identity 2022 sessions: ID in Action: How Publishers Are Implementing Cookie Alternatives with Piano
ID in Action: How Publishers Are Implementing Cookie Alternatives by Piano was the fourth session of our annual event, Identity 2022, airing back in January. In this session, Piano’s Joanna Catalano joins Relevant Digital’s Olli Järvilehto, and IPM Group’s Olivier Evrard to discuss publisher implementation of identity solutions as traditional identifiers disappear. Let’s take a
Q&A with ID5: Slickdeals
Introducing the Q&A blog series with ID5, where we invite publishers, advertisers and adtech partners from across the globe to share their insights.