
Q&A with ID5: PubMatic
In this issue of ID5’s Partner Q&A series, we sit down with PubMatic’s Regional Vice President, Addressability, EMEA, Kofi Amoako, to ask him about identity and preparing for the upcoming changes.
Stay up to date to connect the dots in the evolving advertising landscape

In this issue of ID5’s Partner Q&A series, we sit down with PubMatic’s Regional Vice President, Addressability, EMEA, Kofi Amoako, to ask him about identity and preparing for the upcoming changes.

Identity is the backbone of digital advertising. The ability to identify users enables brands to reach their audience effectively and implement essential campaign strategies.

As a publisher, learn how you can integrate the ID5 ID via Prebid, the most widely used header bidding wrapper on the web.

If you are a publisher considering integrating the ID5 ID, keep reading to find out how to integrate with us via Google Secure Signals.

Attending Cannes Lions this year? Stay on top of the great content the festival has to offer with ID5’s comprehensive guide.

In this issue of ID5’s Partner Q&A series, we sit down with Joanna Catalano to ask her seven questions surrounding some of the latest trends and figures in identity.

Learn how to integrate the ID5 ID via Amazon Publisher Services (APS) Connections Marketplace with this handy guide.

Prisma Media Solutions, Adot and Smart SSP wanted to test the value of the ID5 ID, the next generation universal identifier that does not rely on third-party cookies.

Data providers are companies that collect user data and sell it to third parties to enrich their audience for targeting purposes.