ID5 IdentityCloud

Future-proofed identification for Digital Advertising

ID5 is the First Identity Provider to Receive Neutronian Certification

Learn more about the certification

The Identity Landscape Blog Series

Let us demystify the identity sector by shedding light on the different approaches, signals and methods

ID5 solves the complexity of identification by providing privacy-first user recognition and measurement capabilities.

Find out more about ID5 IdentityCloud and how it helps publishers, brands and technology platforms to operate more efficiently and better monetize their assets in all digital advertising environments.

Learn how ID5’s solutions can help identify users in a privacy-compliant way, improve match rates and increase programmatic revenue

ID5 is building an efficient identification infrastructure that benefits the whole advertising ecosystem and protects users privacy


One solution to address all identity-related needs in a complex and fragmented ecosystem

by design

Ready to meet today’s and tomorrow’s legal requirements

Holistic and

A comprehensive solution with no limitations to how and by whom it can be used

"We are looking forward to bringing people-based addressability across web, mobile apps and CTV environments. Through our partnership with ID5, we are able to offer significantly higher reach and user addressability for buyers across all channels delivering superior monetisation capabilities to our publishers. This capability will be crucial as adoption grows for alternatives to the third-party cookie within the digital advertising ecosystem."

Emma Newman
Chief Revenue Officer

"As an industry, we need to improve our identification capabilities. ID5 has come up with a strong solution that aligns the interests of all stakeholders. We are committed to supporting their efforts in building a shared identification infrastructure that we can all leverage to make programmatic work better."

Arnaud Créput
Chief Executive Officer

"Our global integration with ID5’s ID enables us to better support the cookieless digital advertising ecosystem by remaining ID agnostic while also ensuring the continued delivery of addressable audience profiles at scale for brands and advertisers."

Kristina Prokop
Co-founder and CEO

"Identifying users in a scalable, efficient and privacy compliant way is a key challenge for adtech. We believe that there is value in a neutral party like ID5 building an independent user identification infrastructure."

Jochen Schlosser
Chief Strategy Officer