Identity 2024 Fireside Chat: In Conversation with Bob Lord
Mathieu Roche, CEO of ID5, and Bob Lord, SVP at IBM, discuss the evolution of the digital advertising industry over the years and the role that identity has played in it.
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The Economics of Programmatic – Identity 2024
ID5’s Identity 2024 session, The Economics of Programmatic, explores the future of the programmatic advertising landscape to provide advertisers with insight as to what they can expect.
Navigating the Privacy Landscape – Identity 2024
ID5’s Identity 2024 session “Setting the Standard: Privacy and Data Protection in Digital Advertising” explored different ways privacy and ad tech professionals can navigate the patchwork data privacy landscape.
More Than a Buzzword: How ID5 is Raising the Privacy Bar
In honor of Data Privacy Day on January 28th, ID5 is dedicating an entire week to data protection best practices!
How-to Guide: Publisher Installation of the ID5 ID for Mobile In-App
Learn how to deploy our next-generation consented identifier across your in-App inventory.
How-to guide: Publisher installation of the ID5 ID for CTV
The CTV space is booming! Check out this helpful How to Guide for Publishers to learn how to activate the ID5 ID for CTV.
Experian’s Digital Future: Insights from Sarah Robertson on Cookies, Digital Linkage and AI
We are delighted to present Sarah Robertson, from Experian Marketing Services in the UK, join us on the ID5 blog as a guest contributor, as she offers her insightful analysis and discusses recent developments at Experian and her expert outlook on the future trends in digital marketing.
TripleLift Partners with ID5 to Advance Advertiser Targeting Across the Open Web
TripleLift, the ad tech platform elevating digital advertising across every screen and ID5 today announced a partnership that further expands advertisers’ capability to effectively target using their own first-party data
The Nightmare Before Cookieless Reality
The cookieless future is approaching, and varying opinions on the best ways to prepare have emerged. The industry agrees: the end of third-party cookies represents a challenge for brands globally and can have big consequences for those who are not ready.