Stronger Together: ID5 & TrueData
ID5 acquires TrueData, combining strengths to create the most comprehensive global identity solution for digital advertising
The Identity Powerhouse
Since 2017, ID5 has equipped the digital advertising ecosystem with effective identity technology through its market-leading ID and European cross-device graph. TrueData, meanwhile, has earned a trusted reputation for its graph services, supported by extensive U.S. scale and deep data expertise.
By joining forces, we’re creating a privacy-first identity powerhouse that unites complementary technologies and global scale.
By joining forces, we’re creating a privacy-first identity powerhouse that unites complementary technologies and global scale.
Connecting Offline Data to Online Reach
ID5's solutions will deliver maximum match rates between publishers, platforms and advertisers to connect offline data to online IDs at scale and in a privacy-safe way.
As one organization, we enhance addressability, activation, and measurement across channels while fostering stronger collaboration throughout the ecosystem. This enables our partners — publishers, platforms and advertisers — to benefit from broader capabilities, improved performance, and dedicated support through one trusted partner.
As one organization, we enhance addressability, activation, and measurement across channels while fostering stronger collaboration throughout the ecosystem. This enables our partners — publishers, platforms and advertisers — to benefit from broader capabilities, improved performance, and dedicated support through one trusted partner.
What This Means for You
The integration of our teams and technology is already underway. In the meantime, you can access both ID5 and TrueData solutions straight away and start benefitting from our extended capabilities.
Get in Touch
To learn more about how to activate these solutions, get in touch. Just tell us what you’re most interested in via the form below and we’ll make sure the right team follows up with the best information.