Stay up to date to connect the dots in the evolving advertising landscape
Cookie syncing is a system that has worked relatively fine in a small, lightly regulated ecosystem, but it’s no longer sustainable in today’s privacy-first, crowded programmatic industry. Read on this issue.
Identity was the dominant topic in the latest edition of ATS London. Our CEO, Mathieu Roche, was on stage at the event to discuss a focal question: how we can make programmatic work in an ITP and privacy-first world? Mathieu joined ExchangeWire‘s Lindsay Rowntree, Matt Prohaska, from Prohaska Consulting, Dom Perkins from Immediate Media and
Safari and Firefox recently announced restrictions on reading and writing third-party cookies. Find out what this will mean for the industry.
ID5's CEO, Mathieu Roche, was interviewed by ExchangeWire’s Ciaran O’Kane for this episode of TraderTalk TV to discuss identity challenges.
Read about all the great parties scheduled for DMEXCO this year with the ID5 Guide to DMEXCO.
ID5, the independent identity solution for digital advertising, announced that its Universal ID is now available in Prebid.js to publishers and ad tech platforms globally.
Check out Mathieu Roche, CEO and co-founder of ID5, who participated in the Programmatic Society episode "GDPR – one year later" to discuss the impact of GDPR on the digital advertising industry.
The Ad Tech industry has been holding its breath for the May 7 Google I/O conference and the rumoured announcement that the Chrome browser would prevent the usage of 3rd party cookies. Read more on this.
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ID5 has released The State of Digital Identity report, the first industry report on the topic of user identification for advertising. Learn more now.