ID5’s vision for a future without 3rd party cookies
Google’s Chrome team announced that, by 2022, the Chrome browser will stop supporting 3rd party cookies. Read more on this important announcement.
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Identity 2020 – the event write up
ID5 organised Identity 2020, the first industry event fully dedicated to the hottest topic in digital advertising. Read more to find out what was discussed.
Identity 2020 – the event write up
ID5 organised Identity 2020, the first industry event fully dedicated to the hottest topic in digital advertising. Read the event recap now.
The impact of cookie matching on publisher websites
Cookie syncing is a system that has worked relatively fine in a small, lightly regulated ecosystem, but it’s no longer sustainable in today’s privacy-first, crowded programmatic industry. Read on this issue.
How can we make Programmatic work in an ITP & privacy-first world?
Identity was the dominant topic in the latest edition of ATS London. Our CEO, Mathieu Roche, was on stage at the event to discuss a focal question: how we can make programmatic work in an ITP and privacy-first world? Mathieu joined ExchangeWire‘s Lindsay Rowntree, Matt Prohaska, from Prohaska Consulting, Dom Perkins from Immediate Media and
Whether you rely on 1st or 3rd party data, browsers’ tracking restriction will impact us all equally
Safari and Firefox recently announced restrictions on reading and writing third-party cookies. Find out what this will mean for the industry.
Mathieu Roche discusses the Identity challenge on TraderTalk TV
ID5's CEO, Mathieu Roche, was interviewed by ExchangeWire’s Ciaran O’Kane for this episode of TraderTalk TV to discuss identity challenges.
The Ultimate Dmexco 2019 Party Guide
Read about all the great parties scheduled for DMEXCO this year with the ID5 Guide to DMEXCO.
ID5 releases its Universal ID solution via Prebid
ID5, the independent identity solution for digital advertising, announced that its Universal ID is now available in Prebid.js to publishers and ad tech platforms globally.