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‘The Impact of Identity Providers on Publishers’ Advertising Revenues’ by Webedia and Pubstack was the fourth session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed an industry analysis presented by Pubstack’s Adrien Rouget and Webedia’s Inès Mouadil, where they outlined their recent study conducted to understand the influence
“Start talking to your partners now – this is not a conversation for the future. If your technology partner is not able to clearly articulate what their strategy is for identity over the next 18-24 months, that might be cause for concern.” Chris Keenan, MediaMath. Identity is an undeniably complex issue but is nevertheless an
Tech giants like Google and Apple own browsers as well as digital distribution platforms; what this means is that they get to make the rules. There are, however, ways that players in the digital advertising industry can counter these giants. Read more to find out.
gutefrage.net, the largest advisory community in Germany, is integrating with ID5, the independent identity solution for digital advertising, to enable ‘cookieless’ identification.
Throtle, a leader in identity resolution, data onboarding, and cookieless identities, has partnered with ID5 to allow brands and publishers to identify consumers without using third-party cookies across channels and devices.
CafeMedia, the world’s largest ad management service, partnered with ID5 to allow CafeMedia’s publishers to create and distribute a shared, privacy-compliant first-party identifier, provided by ID5, to their advertisers.
Diversity has become an increasingly important discussion topic in the digital advertising industry in the last few years and it has recently been amplified by the #blacklivesmatter movement and protests around the world. Have we, as an industry, done enough to support diversity in our organisations and in our initiatives? Some have probably done more
Despite COVID-19, industry efforts to solve the identity crisis are not slowing down. Read more
The Programmatic Society invited ID5's CEO, Mathieu Roche, to discuss Google's announcement on the end of cookies.