Adoption of shared ID solution accelerates as publishers and ad tech platforms prepare for a cookie-less future
Despite COVID-19, industry efforts to solve the identity crisis are not slowing down. Read more
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Chrome 2022: does the end of cookies mean the end of ad tech?
The Programmatic Society invited ID5's CEO, Mathieu Roche, to discuss Google's announcement on the end of cookies.
Identity 2022 On-Demand
2021 has been an eventful year in the identity space; we can expect a pivotal year in 2022 as the industry prepares to move away from cookies. Join Identity 2022 to hear more.
ID5’s vision for a future without 3rd party cookies
Google’s Chrome team announced that, by 2022, the Chrome browser will stop supporting 3rd party cookies. Read more on this important announcement.
Identity 2020 – the event write up
ID5 organised Identity 2020, the first industry event fully dedicated to the hottest topic in digital advertising. Read more to find out what was discussed.
Identity 2020 – the event write up
ID5 organised Identity 2020, the first industry event fully dedicated to the hottest topic in digital advertising. Read the event recap now.
The impact of cookie matching on publisher websites
Cookie syncing is a system that has worked relatively fine in a small, lightly regulated ecosystem, but it’s no longer sustainable in today’s privacy-first, crowded programmatic industry. Read on this issue.
How can we make Programmatic work in an ITP & privacy-first world?
Identity was the dominant topic in the latest edition of ATS London. Our CEO, Mathieu Roche, was on stage at the event to discuss a focal question: how we can make programmatic work in an ITP and privacy-first world? Mathieu joined ExchangeWire‘s Lindsay Rowntree, Matt Prohaska, from Prohaska Consulting, Dom Perkins from Immediate Media and
Whether you rely on 1st or 3rd party data, browsers’ tracking restriction will impact us all equally
Safari and Firefox recently announced restrictions on reading and writing third-party cookies. Find out what this will mean for the industry.