Whether you rely on 1st or 3rd party data, browsers’ tracking restriction will impact us all equally
Safari and Firefox recently announced restrictions on reading and writing third-party cookies. Find out what this will mean for the industry.
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Mathieu Roche discusses the Identity challenge on TraderTalk TV
ID5's CEO, Mathieu Roche, was interviewed by ExchangeWire’s Ciaran O’Kane for this episode of TraderTalk TV to discuss identity challenges.
The Ultimate Dmexco 2019 Party Guide
Read about all the great parties scheduled for DMEXCO this year with the ID5 Guide to DMEXCO.
ID5 releases its Universal ID solution via Prebid
The ID5 ID allows publishers to increase their programmatic revenues by enabling buyers to identify 100% of users even in environments where 3rd party cookies are blocked London – 10 July, 2019. ID5, the independent identity solution for digital advertising, announced that its Universal ID is now available in Prebid.js to publishers and ad tech
GDPR - one year later
Check out Mathieu Roche, CEO and co-founder of ID5, who participated in the Programmatic Society episode "GDPR – one year later" to discuss the impact of GDPR on the digital advertising industry.
The light at the end of the tunnel
The Ad Tech industry has been holding its breath for the May 7 Google I/O conference and the rumoured announcement that the Chrome browser would prevent the usage of 3rd party cookies. Read more on this.
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ID5 publishes “The State of Digital Identity”, the first research on Identity for the digital advertising industry
ID5 has released The State of Digital Identity report, the first industry report on the topic of user identification for advertising. Learn more now.
ID5 Appoints Joanna Burton as Chief Strategy Officer
London – 13 May 2019. Joanna Burton is joining ID5, the shared identity infrastructure, as Chief Strategy Officer. Reporting into CEO and co-founder Mathieu Roche, Burton, formerly VP European Strategy at video ad monetisation platform, SpotX, will create a go-to-market strategy to drive revenue, strengthen partnerships with premium publishers and accelerate the company’s international expansion.
ID5 at scale in Europe, rolling out its shared ID infrastructure globally in 2019
Just over one year after its launch, ID5 announced that it now reaches 1 billion devices per month in Europe and provides matching capabilities with more than 35 Ad Tech platforms.