ID5 acquires TrueData, combining strengths to create the most comprehensive global identity solution for digital advertising. Learn more

Smarter Identity,
Stronger Connections

We elevate digital advertising through
Adaptive Identity and better connections

The Backbone of Digital Advertising

Personalization, measurement, and performance rely on a strong identity layer. Yet, fragmentation and signal loss limit efficiency, increasing dependency on dominant platforms and hindering growth. While many solutions patch the problem, ID5 addresses the root cause.

Adaptive Identity That Delivers

Our adaptive identity technology intelligently connects signals across environments to deliver tailored services, strengthening addressability and advertising effectiveness while adhering to global data protection regulations. With deep expertise and years of industry leadership, we innovate identity to fuel digital advertising.

Progress Through Collective Strength

Designed to support the entire ecosystem, our omnichannel identity infrastructure fosters stronger collaboration between advertisers, publishers, and technology partners, driving sustainable growth and innovation in the AI-driven era.

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Holding Identity to
Higher Standards

At ID5, we’re committed to supporting the sustainable development of the digital economy and enabling free, privacy-safe access to content and services.

This mission began with a simple belief: the digital advertising ecosystem deserved better, smarter identity technology that delivers greater ROI without compromising people’s trust. Co-founders Mathieu Roche and Pierre-Antoine Durgeat brought this vision to life by assembling a team of seasoned adtech experts and securing the backing of leading investors to drive meaningful, lasting change across the industry. In 2025, ID5 acquired TrueData to expand our operations in the U.S. and integrate technology that strengthens our offering, delivering even greater value to our partners and to the digital advertising ecosystem as a whole.

  • Co-founder & Chief Executive Officer

    Mathieu Roche

    Co-founder & Chief Executive Officer

  • Co-founder & Chief Product Officer

    Pierre-Antoine Durgeat

    Co-founder & Chief Product Officer

  • SVP Operations

    Ludivine Vitet

    SVP Operations

  • Chief Technology Officer

    Sebastian Geller

    Chief Technology Officer

  • SVP Marketing & Communications

    Valbona Gjini

    SVP Marketing & Communications

  • Chief Revenue Officer

    Jon Durkee

    Chief Revenue Officer

  • SVP Partnerships

    Lisa Abousaleh

    SVP Partnerships

  • Strategic Advisor

    Scott Conine

    Strategic Advisor

  • Board Member and Advisor

    Ana Milicevic

    Board Member and Advisor

  • Board Member and Advisor

    Joanna Burton

    Board Member and Advisor

  • Board Observer

    Domenic Venuto

    Board Observer

What We Care About

The values that shape how we think, work, and grow, together:

Innovative

We pioneer new concepts that have a significant positive impact and contribute to sustainable growth

Collaborative

We work in partnership with our teams and clients to produce amazing results

Accountable

We set the industry standard by leading with integrity and being responsible for our actions

Respectful

We show consideration and regard to those around us

Endeavoring

We work hard to achieve our goals

Shape the Future of Identity with Us

Want to be part of a team that’s driving meaningful change in digital advertising? At ID5, we’re a growing company with a clear mission and a collaborative, respectful culture. We value curiosity, accountability, and fresh thinking, and we believe in giving people the space to grow and make an impact. If that sounds like the kind of environment where you’d thrive, we’d love to hear from you.

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