
The role of ID distribution platforms explained
What are ID distribution platforms? Learn more in this new instalment of the Identity Landscape series.
Stay up to date to connect the dots in the evolving advertising landscape
What are ID distribution platforms? Learn more in this new instalment of the Identity Landscape series.
In this issue of the ID5 Partner Q&A series, we sit down with Graham Michels to ask him seven questions about identity and preparing for the upcoming changes.
The digital advertising industry is in a state of flux with the continual deprecation of traditional signals, changing privacy regulations, and big tech’s influence. The ‘cookieless future’ is a phrase we are all far too familiar with. But what about the cookieless present? Advertisers and publishers are already missing out on reaching valuable audiences in
ID5, in partnership with technology pioneer MediaMath, today announced that they enabled IBM to reach and retarget 1.4 million B2B users in Safari.
Data clean rooms have earned themselves a spot in the ‘hot topics’ category in recent months, but don’t be fooled, they are no new phenomenon to the industry.
In this issue of ID5’s Partner Q&A series, we sit down with PubMatic’s Regional Vice President, Addressability, EMEA, Kofi Amoako, to ask him about identity and preparing for the upcoming changes.
Identity is the backbone of digital advertising. The ability to identify users enables brands to reach their audience effectively and implement essential campaign strategies.
As a publisher, learn how you can integrate the ID5 ID via Prebid, the most widely used header bidding wrapper on the web.
If you are a publisher considering integrating the ID5 ID, keep reading to find out how to integrate with us via Google Secure Signals.