Why advertisers should blaze the identity trail
Identity is the backbone of digital advertising. The ability to identify users enables brands to reach their audience effectively and implement essential campaign strategies.
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How-to guide: publisher installation of the ID5 ID module via Prebid
As a publisher, learn how you can integrate the ID5 ID via Prebid, the most widely used header bidding wrapper on the web.
How-to guide: publisher integration of the ID5 ID via Google Secure Signals
If you are a publisher considering integrating the ID5 ID, keep reading to find out how to integrate with us via Google Secure Signals.
Your guide to Cannes Lions 2022
Attending Cannes Lions this year? Stay on top of the great content the festival has to offer with ID5’s comprehensive guide.
Q&A with ID5: Piano
In this issue of ID5’s Partner Q&A series, we sit down with Joanna Catalano to ask her seven questions surrounding some of the latest trends and figures in identity.
How-to guide: publisher integration of the ID5 ID via Amazon Publisher Services (APS) Connections Marketplace
Learn how to integrate the ID5 ID via Amazon Publisher Services (APS) Connections Marketplace with this handy guide.
Prisma Media Solutions collaborates with Adot, ID5 and Smart to test first universal identifier trial
Prisma Media Solutions, Adot and Smart SSP wanted to test the value of the ID5 ID, the next generation universal identifier that does not rely on third-party cookies.
The role of data providers and why third-party data doesn’t belong in the past
Data providers are companies that collect user data and sell it to third parties to enrich their audience for targeting purposes.
Navigating the new identity era: Why preparation is key for publishers
Digital advertising is an ever-changing industry, and it's essential to always be ready. Learn how to navigate the identity era, and why it is important for publishers to start testing and adapting to it.