Stay up to date to connect the dots in the evolving advertising landscape
Google announced, once again, that it will delay cookie deprecation in Chrome. Announcing it during the Q4 holiday rush was certainly not an ideal time, and many in the industry believe that cookie removal is inevitable.
Check out the ID5 on the Road: NYC post-event recap, with all the highlights from the sessions below.
Today, ID5 announced a Series B funding round of $20 million. This investment, the largest to date in the identity space, validates ID5’s key role in steering the industry forward during a critical juncture for digital advertising. Read more.
Today is International Women’s Day! This year, the ID5 team aims to shift the focus onto the often-overlooked heroes – the women working tirelessly behind the scenes.
ID5 announced its partnership with Adobe Advertising to enable marketers to reach their audiences and measure advertising impact without conventional IDs.
Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced its partnership with ID5 to introduce rich audience data to Triton’s Audio Marketplace.
Mathieu Roche, CEO of ID5, and Bob Lord, SVP at IBM, discuss the evolution of the digital advertising industry over the years and the role that identity has played in it.
ID5’s Identity 2024 session, The Economics of Programmatic, explores the future of the programmatic advertising landscape to provide advertisers with insight as to what they can expect.
ID5’s Identity 2024 session “Setting the Standard: Privacy and Data Protection in Digital Advertising” explored different ways privacy and ad tech professionals can navigate the patchwork data privacy landscape.