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Today is International Women’s Day! However, this year, the ID5 team aims to shift the focus onto the often-overlooked heroes – the women working tirelessly behind the scenes, driving campaigns forward with their passion and dedication. After all, women’s influence extends far beyond just one field, seniority level, or department. This year, let’s extend our
ID5 announced its partnership with Adobe Advertising to enable marketers to reach their audiences and measure advertising impact without conventional IDs.
Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced its partnership with ID5, the market-leading identity provider for digital advertising, to introduce rich audience data to Triton’s Audio Marketplace. This partnership will improve advertising targeting and addressability in the audio space while complying with privacy
Mathieu Roche, CEO of ID5, and Bob Lord, SVP at IBM, discuss the evolution of the digital advertising industry over the years and the role that identity has played in it.
ID5’s Identity 2024 session, The Economics of Programmatic, explores the future of the programmatic advertising landscape to provide advertisers with insight as to what they can expect.
ID5’s Identity 2024 session “Setting the Standard: Privacy and Data Protection in Digital Advertising” explored different ways privacy and ad tech professionals can navigate the patchwork data privacy landscape.
In honor of Data Privacy Day on January 28th, ID5 is dedicating an entire week to data protection best practices!
Learn how to deploy our next-generation consented identifier across your in-App inventory.
We are delighted to present Sarah Robertson, from Experian Marketing Services in the UK, join us on the ID5 blog as a guest contributor, as she offers her insightful analysis and discusses recent developments at Experian and her expert outlook on the future trends in digital marketing.