News

Stay up to date to connect the dots in the evolving advertising landscape

ID5 Celebrates International Women’s Day

Today is International Women’s Day! This year, the ID5 team aims to shift the focus onto the often-overlooked heroes – the women working tirelessly behind the scenes.

Triton-Digital-Partners-with-ID5-to-Enhance-Audio-Targeting-1.png

ID5 Announces Integration with Adobe Advertising For Enhanced Audience Engagement and Measurement

ID5 announced its partnership with Adobe Advertising to enable marketers to reach their audiences and measure advertising impact without conventional IDs.

Triton Digital Partners with ID5 to Enhance Audio Targeting

Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced its partnership with ID5 to introduce rich audience data to Triton’s Audio Marketplace.

Identity 2024 Fireside Chat: In Conversation with Bob Lord

Mathieu Roche, CEO of ID5, and Bob Lord, SVP at IBM, discuss the evolution of the digital advertising industry over the years and the role that identity has played in it.

Identity-2024-Session-2-The-Economics-of-Programmatic.png

The Economics of Programmatic – Identity 2024

ID5’s Identity 2024 session, The Economics of Programmatic, explores the future of the programmatic advertising landscape to provide advertisers with insight as to what they can expect.

Identity-2024-Session-5-Privacy-Standardization-in-Digital-Advertising.jpg

Navigating the Privacy Landscape – Identity 2024

ID5’s Identity 2024 session “Setting the Standard: Privacy and Data Protection in Digital Advertising” explored different ways privacy and ad tech professionals can navigate the patchwork data privacy landscape.