
Identity 2021 virtual sessions: Adform’s Journey from 3rd to 1st-party IDs
‘Adform’s Journey from 3rd to 1st-party IDs’ was the second session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed a conversation between ID5’s Morwenna Beales and Adform’s Lucia Mastromauro and Jakob Bak, where they discussed the process taken by the global advertising technology company, Adform, in rebuilding its