ID5 raises $6 million in Series A funding
ID5, the leading independent identity solution provider, announces a “Series A” funding round of $6 million.
ID5 acquires TrueData, combining strengths to create the most comprehensive global identity solution for digital advertising. Learn more
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Google’s announcement on identifiers is a big opportunity for the Open Web
Google has announced that its advertising stack will not build or use next-generation user IDs created to replace third-party cookies. This is not a surprise for ID5, as we have always strived to support publishers and brands rather than Walled Gardens. Read to learn more.
Identity 2021 virtual sessions: US Supply-side Panel
The ‘US Supply-side Panel’ was the final session of Identity 2021, the virtual event hosted by ID5 on December 3. The format involved a conversation between our Joanna Burton and three representatives from some of the biggest US Publishers, including Dotdash’s Sara Badler, Advance Local’s Jeff Sutton and Playwire’s Nathan Thomas. The four of them
Identity 2021 virtual sessions: Fireside Chat with Josh Cierski from Reckitt Benckiser
‘Fireside Chat with Josh Cierski from Reckitt Benckiser‘ was the sixth session of Identity 2021, the virtual event hosted by ID5 on December 3. The format involved a conversation between ID5 Advisor, Anthony Rhind and Reckitt Benckiser’s Digital Media Manager, Josh Cierski, where they took a deep dive into the buy-side perspective on the future
Identity 2021 virtual sessions: The Future of Identity: a CTO Perspective
‘The Future of Identity: a CTO Perspective’ was the fifth session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed a conversation between AdExchanger‘s Allison Schiff and CTO representatives from some of the biggest names in the digital advertising sphere, including The Trade Desk’s Dave Pickles, FreeWheel’s Diane Yu,
Why cohorts is a privacy detour the media industry should avoid
Cookies and Mobile Advertising IDs are approaching their end, and there is no shortage of discussion on how to maintain user identification. In this article, we take a look at two different strategic approaches: shared user IDs and cohorts.
Identity 2021 virtual sessions: EU Supply-side Panel
The ‘EU Supply-side Panel’ was the third session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed a conversation between our Mathieu Roche and four representatives of some of the biggest EU Publishers, including Azerion’s Sandra Yassaka, Prisa’s Xavier Garrido, MailOnline’s Lauren Dick and Ströer’s Abdelkader Barjiji. The five
Mathieu Roche demystifies cross-domain reconciliation in this TraderTalkTV episode
In this TraderTalkTV episode, ID5's CEO Mathieu Roche explains how ID5 links different IDs across different domains.
Identity 2021 virtual sessions: Adform’s Journey from 3rd to 1st-party IDs
‘Adform’s Journey from 3rd to 1st-party IDs’ was the second session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed a conversation between ID5’s Morwenna Beales and Adform’s Lucia Mastromauro and Jakob Bak, where they discussed the process taken by the global advertising technology company, Adform, in rebuilding its