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Introducing episode two of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this second episode
Introducing The ID5 Podcast’s very first series: Future-proofing Digital Advertising. The incredible growth of the internet, alongside its measurable and data-driven approach, has made digital advertising attractive for both investors and consumers. As a consequence, hundreds of technology companies have quickly populated the market, making the ecosystem more competitive and innovative, yet also more complex.
Google has announced that it will push back the deadline for the deprecation of cookies in Chrome. This means that there will be more time for the industry to prepare, but it certainly will also have a negative impact on the industry.
ID5's CEO Mathieu Roche joined a MadTech vodcast episode, hosted and moderated by ExchangeWire’s Ciaran O’Kane, to discuss the future of identity.
ID5, the independent universal ID solution for digital advertising, has released its second edition of The State of Digital Identity, an industry report that examines identity in digital advertising.
Joseph Quaglia is joining ID5, the leading independent identity solution for digital advertising, and will lead commercial discussions with the major players across the ad-tech and martech ecosystem globally.
ID5, the leading independent identity solution provider, announces a “Series A” funding round of $6 million.
Google has announced that its advertising stack will not build or use next-generation user IDs created to replace third-party cookies. This is not a surprise for ID5, as we have always strived to support publishers and brands rather than Walled Gardens. Read to learn more.
The ‘US Supply-side Panel’ was the final session of Identity 2021, the virtual event hosted by ID5 on December 3. The format involved a conversation between our Joanna Burton and three representatives from some of the biggest US Publishers, including Dotdash’s Sara Badler, Advance Local’s Jeff Sutton and Playwire’s Nathan Thomas. The four of them