The state of universal identifiers: ID5, Adform and PubMatic reveal all in MadTech Vodcast episode
ID5's CEO Mathieu Roche joined a MadTech vodcast episode, hosted and moderated by ExchangeWire’s Ciaran O’Kane, to discuss the future of identity.
ID5 acquires TrueData, combining strengths to create the most comprehensive global identity solution for digital advertising. Learn more
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Reliance on cohorts and deterministic signals is not enough for the industry to thrive in the cookie-less future; finds ID5’s identity report
ID5, the independent universal ID solution for digital advertising, has released its second edition of The State of Digital Identity, an industry report that examines identity in digital advertising.
ID5 appoints Joseph Quaglia as VP Sales and Business Development
Joseph Quaglia is joining ID5, the leading independent identity solution for digital advertising, and will lead commercial discussions with the major players across the ad-tech and martech ecosystem globally.
ID5 raises $6 million in Series A funding
ID5, the leading independent identity solution provider, announces a “Series A” funding round of $6 million.
Google’s announcement on identifiers is a big opportunity for the Open Web
Google has announced that its advertising stack will not build or use next-generation user IDs created to replace third-party cookies. This is not a surprise for ID5, as we have always strived to support publishers and brands rather than Walled Gardens. Read to learn more.
Identity 2021 virtual sessions: US Supply-side Panel
The ‘US Supply-side Panel’ was the final session of Identity 2021, the virtual event hosted by ID5 on December 3. The format involved a conversation between our Joanna Burton and three representatives from some of the biggest US Publishers, including Dotdash’s Sara Badler, Advance Local’s Jeff Sutton and Playwire’s Nathan Thomas. The four of them
Identity 2021 virtual sessions: Fireside Chat with Josh Cierski from Reckitt Benckiser
‘Fireside Chat with Josh Cierski from Reckitt Benckiser‘ was the sixth session of Identity 2021, the virtual event hosted by ID5 on December 3. The format involved a conversation between ID5 Advisor, Anthony Rhind and Reckitt Benckiser’s Digital Media Manager, Josh Cierski, where they took a deep dive into the buy-side perspective on the future
Identity 2021 virtual sessions: The Future of Identity: a CTO Perspective
‘The Future of Identity: a CTO Perspective’ was the fifth session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed a conversation between AdExchanger‘s Allison Schiff and CTO representatives from some of the biggest names in the digital advertising sphere, including The Trade Desk’s Dave Pickles, FreeWheel’s Diane Yu,
Why cohorts is a privacy detour the media industry should avoid
Cookies and Mobile Advertising IDs are approaching their end, and there is no shortage of discussion on how to maintain user identification. In this article, we take a look at two different strategic approaches: shared user IDs and cohorts.