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Google has announced that it will push back the deadline for the deprecation of cookies in Chrome. This means that there will be more time for the industry to prepare, but it certainly will also have a negative impact on the industry.
ID5's CEO Mathieu Roche joined a MadTech vodcast episode, hosted and moderated by ExchangeWire’s Ciaran O’Kane, to discuss the future of identity.
ID5, the independent universal ID solution for digital advertising, has released its second edition of The State of Digital Identity, an industry report that examines identity in digital advertising.
Joseph Quaglia is joining ID5, the leading independent identity solution for digital advertising, and will lead commercial discussions with the major players across the ad-tech and martech ecosystem globally.
ID5, the leading independent identity solution provider, announces a “Series A” funding round of $6 million.
Google has announced that its advertising stack will not build or use next-generation user IDs created to replace third-party cookies. This is not a surprise for ID5, as we have always strived to support publishers and brands rather than Walled Gardens. Read to learn more.
The ‘US Supply-side Panel’ was the final session of Identity 2021, the virtual event hosted by ID5 on December 3. The format involved a conversation between our Joanna Burton and three representatives from some of the biggest US Publishers, including Dotdash’s Sara Badler, Advance Local’s Jeff Sutton and Playwire’s Nathan Thomas. The four of them
‘Fireside Chat with Josh Cierski from Reckitt Benckiser‘ was the sixth session of Identity 2021, the virtual event hosted by ID5 on December 3. The format involved a conversation between ID5 Advisor, Anthony Rhind and Reckitt Benckiser’s Digital Media Manager, Josh Cierski, where they took a deep dive into the buy-side perspective on the future
‘The Future of Identity: a CTO Perspective’ was the fifth session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed a conversation between AdExchanger‘s Allison Schiff and CTO representatives from some of the biggest names in the digital advertising sphere, including The Trade Desk’s Dave Pickles, FreeWheel’s Diane Yu,