Mathieu Roche demystifies cross-domain reconciliation in this TraderTalkTV episode
In this TraderTalkTV episode, ID5's CEO Mathieu Roche explains how ID5 links different IDs across different domains.
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Identity 2021 virtual sessions: Adform’s Journey from 3rd to 1st-party IDs
‘Adform’s Journey from 3rd to 1st-party IDs’ was the second session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed a conversation between ID5’s Morwenna Beales and Adform’s Lucia Mastromauro and Jakob Bak, where they discussed the process taken by the global advertising technology company, Adform, in rebuilding its
Identity 2021 virtual sessions: The Impact of Identity Providers on Publishers’ Advertising Revenues
‘The Impact of Identity Providers on Publishers’ Advertising Revenues’ by Webedia and Pubstack was the fourth session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed an industry analysis presented by Pubstack’s Adrien Rouget and Webedia’s Inès Mouadil, where they outlined their recent study conducted to understand the influence
AW2020: ID5 moderates panel discussion on identity as part of Advertising Week 2020
“Start talking to your partners now – this is not a conversation for the future. If your technology partner is not able to clearly articulate what their strategy is for identity over the next 18-24 months, that might be cause for concern.” Chris Keenan, MediaMath. Identity is an undeniably complex issue but is nevertheless an
Hate the Player and the Game: How Big Tech Use Their Infrastructure to Stifle Competition
Tech giants like Google and Apple own browsers as well as digital distribution platforms; what this means is that they get to make the rules. There are, however, ways that players in the digital advertising industry can counter these giants. Read more to find out.
gutefrage.net activates Universal ID from ID5 to provide ‘cookieless’ identification
gutefrage.net, the largest advisory community in Germany, is integrating with ID5, the independent identity solution for digital advertising, to enable ‘cookieless’ identification.
Throtle and ID5 Partner to Fuel Cookieless Identity Capabilities
Throtle, a leader in identity resolution, data onboarding, and cookieless identities, has partnered with ID5 to allow brands and publishers to identify consumers without using third-party cookies across channels and devices.
ID5 and CafeMedia partner to provide cookie-less identification capabilities to thousands of publishers
CafeMedia, the world’s largest ad management service, partnered with ID5 to allow CafeMedia’s publishers to create and distribute a shared, privacy-compliant first-party identifier, provided by ID5, to their advertisers.
Webinar: Diversity in digital advertising – are we doing enough?
Diversity has become an increasingly important discussion topic in the digital advertising industry in the last few years and it has recently been amplified by the #blacklivesmatter movement and protests around the world. Have we, as an industry, done enough to support diversity in our organisations and in our initiatives? Some have probably done more