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ID5’s Identity 2024 session “Setting the Standard: Privacy and Data Protection in Digital Advertising” explored different ways privacy and ad tech professionals can navigate the patchwork data privacy landscape.
In honor of Data Privacy Day on January 28th, ID5 is dedicating an entire week to data protection best practices!
Learn how to deploy our next-generation consented identifier across your in-App inventory.
The CTV space is booming! Check out this helpful How to Guide for Publishers to learn how to activate the ID5 ID for CTV.
We are delighted to present Sarah Robertson, from Experian Marketing Services in the UK, join us on the ID5 blog as a guest contributor, as she offers her insightful analysis and discusses recent developments at Experian and her expert outlook on the future trends in digital marketing.
TripleLift, the ad tech platform elevating digital advertising across every screen and ID5 today announced a partnership that further expands advertisers’ capability to effectively target using their own first-party data
The cookieless future is approaching, and varying opinions on the best ways to prepare have emerged. The industry agrees: the end of third-party cookies represents a challenge for brands globally and can have big consequences for those who are not ready.
YOC AG, the technology platform for high-impact advertising at scale, announced a partnership with ID5 to improve audience activation across mobile browsers.
2024 will be a transformative year: with the impending demise of third-party cookies, the advertising industry stands at a crossroads, prompting a reevaluation of strategies and a quest for innovative solutions.