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ID5 announced the launch of an exclusive report harnessing Prebid Analytics data to assess the value of universal IDs for European publishers. Read more now.
The State of Digital Identity survey is back for another year, and it’s time to have your say! Complete the survey now.
ID5, the market-leading identity provider for digital advertising, in partnership with global media agency Havas Media Group, today announced that they enabled multinational telecommunications company Telefónica to reach audiences in cookieless environments and reduce CPA by 54% through ID5’s next-generation universal identifier. Advertisers have traditionally relied upon conventional identification methods such as third-party cookies to
ID5 and The Trade Desk (Nasdaq: TTD) today announced a partnership that aims to improve advertising for marketers and media owners in cookieless environments. The goal of the collaboration is to enhance advertisers’ ability to reach specific audiences at scale and improve inventory monetization for publishers. ID5’s identity graph will be integrated with The Trade
PubMatic and Havas Media today announced the results of a new joint solution that exceeded viewability targets in cookieless environments. Data from Havas Media reveals that campaigns powered by the new integrated solution achieve a video completion rate of 73% (vs. a target of 70%), with viewability at 77% (vs. a target of 70%). The
Attending Cannes Lions 2023? Stay on top of everything going on throughout the festival with our comprehensive guide to all the best events you won’t want to miss. If you’re hosting something at Cannes and want to be included the guide, please feel free to contact us at marketing@id5.io What’s more, there is plenty of
Trust and transparency are crucial for the companies participating in today’s media landscape as well as the consumers whose data is being collected and leveraged to facilitate their businesses.
ID5 and Eyeota are pleased to announce that you can now leverage the ID5 ID to activate Eyeota’s audiences across all digital channels globally.
ID5 presents the guide to evaluate Universal ID Solutions for brands. Find out more about this.