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In this issue of Identity Talks, our Scott Menzer sits down with Salon.com’s Chief Revenue Officer, Justin Wohl, to chat with him about cookieless and the opportunity for publishers. What is the series all about? The Identity Talks series invites its publisher, advertiser, and platform partners to share their insights on the big questions and hot topics circulating
Session two from our flagship event, Identity 2023, was ‘How Addressability Is Key To Profitability’ featuring Sean Buckley, Chief Revenue Officer at Magnite, Kunal Nagpal, Chief Business Officer at InMobi, Brian Gleason, Global Chief Revenue Officer at Criteo, moderated by Joanna Burton, Chief Strategy Officer at ID5. As more and more inventory becomes unaddressable on
Session one from our flagship event, Identity 2023, was ‘Balancing Data-Driven Advertising and Data Protection’. In this fireside chat, Mathieu Roche, CEO and Co-founder of ID5 sat down with Prof. Garrett Johnson of Boston University to discuss this very topic. If you missed the session or want to revisit it, you can click below to
The digital media industry is going through a fundamental transformation driven by technical, regulatory, and behavioral changes. Supply-side platforms (SSPs) have a vital role to play in ensuring their publisher clients can benefit from the latest developments and innovations, particularly when it comes to addressability. Publishers rely on supply-side platforms to maximize demand density With
Before we dive into our experts’ predictions around addressable digital advertising, let’s first look back at the past 12 months. 2022 has been nothing short of a turbulent year for the digital media ecosystem. We have seen the industry’s most loved events, Cannes Lions and DMEXCO, return to in-person, the mobile world turn upside-down with
ID5, the market-leading identity provider for digital advertising, today released its 2022 State of Digital Identity Report, which provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation and adoption of alternative identity resolutions. ID5 found brands around the world are missing out on
ID5, the market-leading identity provider, has just released its findings from a commissioned study with Sincera, a leading provider of data management solutions, to assess the damaging implications of cookie syncing by looking at 63,604 global domains. The process of cookie syncing enables ad tech partners to match cookies, allowing them to communicate user identities
ID5, the market-leading identity provider for digital advertising, announced the launch of its Product Advisory Group, an independent organization of eleven permanent corporate members. Together, these companies will collaborate with ID5 as it continues its efforts to reinvent user identification and enable privacy-first addressability and measurement for publishers and advertisers. Founding members include Criteo, InMobi,
Landing in London for the first time in almost three years, ID5 on the Road London took place on October 11, 2022 and was a great success. Inviting experts from across the industry to join us on stage, we saw buy-side discussions, sell-side perspectives, omnichannel deep dives, data protection discussions and more. If you weren’t