Adobe Advertising Leverages ID5 to Drive Performance for The University of Adelaide
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ID5 acquires TrueData, combining strengths to create the most comprehensive global identity solution for digital advertising. Learn more
Resources
See the latest studies and reports from ID5 to learn more about identity in digital advertising
Case Studies
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Audience360 Exceeds Viewability Target and Increases CTR by 40%
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Pubfinity Boosts Global Revenue per User with ID5 Identity Solutions
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Triton Digital Joins Forces with ID5 to Fuel Audio Addressability
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Telefónica and Havas leverage ID5 to reach audiences in cookieless environments
ID5 Enables IBM to Reach and Retarget Elusive High-Value, B2B Safari Users
How Adasta Increased Its Average Bid CPM with ID5
Reports
The State of Digital Identity™ Report 2025
ID5’s 2025 State of Digital Identity™ Report provides insight into how the industry is adapting to the evolving consumer behavior, with a majority of respondents adopting an alternative identity solution and half of publisher respondents working with ID bridging partners.
Request a copy
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Building Addressability into the CTV Ecosystem
Gain insights from 15 industry leaders on the challenges holding back CTV addressability and the opportunities to unlock sustainable growth and effective advertising in Connected Television.
The State of Digital Identity Report 2024
ID5’s 2024 State of Digital Identity Report provides insight into how the industry is tackling addressability challenges on the web and across other channels such as CTV and mobile. This 5th edition also evaluates the progress in the adoption of alternative ID solutions as well as test results satisfaction rates.
Videos
Identity 2025: Virtual Event Recording
ID5 shared advice and insights from industry thought leaders to support publishers, advertisers and platforms in their preparation for 2025. Topics discussed included the state of digital identity, CTV measurement, M&A in adtech, IDs in the bidstream & bid requests, and more. Access the event recording now.
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Identity 2024: Virtual Event Recording
ID5 brought together 20+ industry experts to provide fresh perspectives and information on the industry’s readiness for the third-party cookie’s demise as well as examine other channels, such as CTV, to help you best structure an all-rounded, omnichannel identity strategy. Access the event recording now.
ID5 on the Road: NYC
In June 2023, the ID5 team gathered industry thought leaders to share insights and success stories to help you shape and refine your identity strategy, ensuring that you make the most of the opportunity that the cookieless present has to offer.
Raising Your Privacy Standards and Picking the Right Partners
What measures should you take to ensure compliance with data protection regulations and to ensure that your partners follow the same standards? Watch the webinar recording to learn more.
Identity 2023: Virtual Event Recording
Watch the on-demand recording of our annual virtual event to learn how best to structure your identity strategy for the road ahead. Access the event recording now.
Identity 2022 New York Video Recording
Watch the on-demand recording of our first US event to empower yourself with valuable insights and actionable takeaways to apply to your identity strategy
Identity 2022: Virtual Event Recording
Tune in to the on-demand recording of our annual virtual event to learn how identity innovators are preparing for the post-cookie era. Access the event recording now.
Identity 2021: Virtual Event Recording
ID5 organised Identity 2021, a virtual event designed to share insights and best practices on how the digital advertising industry can get ready for the coming year and the departure of third-party cookies. Access the event recording now.