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Session eight from our flagship event, Identity 2023, was ‘The Marriage (to IDFA) Is Over – Shifting Identity Paradigms in the Mobile Environment’ by Verve Group, featuring a presentation brought to you by Verve Group’s Co-CEO, Ionut Ciobotaru. When iOS 14.5 was released in April 2021, the advertiser/publisher/user relationship was bursting at the seams. Since then, many
The industry is experiencing a significant shift that is tackling both publishers’ and advertisers’ ability to address audiences in a privacy-friendly way. Over the past few years, we have seen a variety of solutions, methodologies, and approaches emerging to solve the addressability and data protection challenge. Often, brands and publishers are faced with choice overload
Session seven from our flagship event, Identity 2023, was ‘How Publishers Can Fill the Identity Gap’ by Sovrn, featuring a presentation brought to you by Sovrn’s Managing Director, Ad Management, Peter Cunha, and Salon’s Chief Revenue Officer, Justin Wohl. 2023 promises to be the year the cookieless rubber meets the road for the ecosystem as a whole.
Session six from our flagship event, Identity 2023, was ‘The evolving role of the SSP in the new era of digital advertising’ by PubMatic, featuring a fireside chat between PubMatic’s RVP of Addressability EMEA, Kofi Amoako, and our VP, Global Strategic Partnerships, Morwenna Beales. Supply-side platforms have been among the first companies to embrace new identity resolutions
In this issue of Identity Talks, we sit down with with Freestar’s Chief Technology Officer, Premesh Purayil to chat about why publishers should be proactive in their approach to the post-cookie era and more. What is the series all about? The Identity Talks series invites publisher, advertiser, and platform partners to share their insights on the big
ID5, the market-leading identity provider, has earned top recognition from Neutronian, a startup that independently provides verification and ranking of companies and domains based on an assessment of data privacy. Neutronian promotes quality and compliance in the ecosystem and scores the approaches that publisher networks, ad tech platforms, retail media platforms, data providers and brands
Session five from our flagship event, Identity 2023, was ‘How the Changing Privacy Landscape is Affecting Digital Advertising’ by MediaMath, featuring a fireside chat between MediaMath’s Chief Privacy Officer, Fiona-Campbell Webster and our SVP, Sales & Business Development, Joseph Quaglia. As the CPO for MediaMath, Fiona Campbell-Webster is an expert on privacy regulation including GDPR, CCPA,
Session four from our flagship event, Identity 2023, was ‘Looking Ahead: The Future of Identity in 2023’ by Amobee and Unruly, featuring Martyn Bentley, Commercial Director, UK at AudienceProject and Julian Savitch-Lee, Commercial Director, Advertising at VIDAA, moderated by Piper Heitzler, Head of Growth, EMEA, Amobee. During this lively and educational discussion, we take a closer
Session three from our flagship event, Identity 2023, was ‘Interoperability & Collaboration in Identity’ featuring Gareth Davies, SVP Product at TransUnion/Neustar, Eliza Nevers, Chief Product Officer at Lotame, Devon DeBlasio, VP, Product Marketing at InfoSum, moderated by Caitlin Borgman, Chief Commercial Officer at ID5. Identification in digital advertising is complex and fragmented. There is a plethora