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Due to the restrictions of third-party cookies, companies from across the ad-tech industry are increasingly looking to test alternatives allowing advertisers to reach users in cookieless environments.
Following the Adalytics research reported in a TechCrunch article published on Friday, Dec 17, the ID5 team has paused all its activities in Europe and launched a thorough analysis. Read more below.
Read the letter from ID5's CEO Mathieu Roche addressing the TechCrunch article and Adalytics report.
Understanding and navigating the identity space can be a daunting task, but one thing we do know for sure is that time is limited in preparing for the cookie-less future.
Identity has taken a lot of steps recently, but many perceived complexities are holding companies back from opening up to it. Read this article, originally published on Adexchanger, to learn more about these challenges and what ID5 is doing to overcome them.
ID5 has appointed Jessica Werner as Senior Director of Publisher Development and Rafael Marti as Head of Legal.
Amobee and ID5 today announce an industry-first cross-device graph, which will support Amobee’s identity capabilities in the EMEA region.
OS Data Solutions, the Premium Data Provider for Digital Marketing in Germany, integrates with ID5 and increases its reach by 28% across all browsers.
Introducing episode seven of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this eighth episode