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CafeMedia, the world’s largest ad management service, partnered with ID5 to allow CafeMedia’s publishers to create and distribute a shared, privacy-compliant first-party identifier, provided by ID5, to their advertisers.
Diversity has become an increasingly important discussion topic in the digital advertising industry in the last few years and it has recently been amplified by the #blacklivesmatter movement and protests around the world. Have we, as an industry, done enough to support diversity in our organisations and in our initiatives? Some have probably done more
Despite COVID-19, industry efforts to solve the identity crisis are not slowing down. Read more
The Programmatic Society invited ID5's CEO, Mathieu Roche, to discuss Google's announcement on the end of cookies.
2021 has been an eventful year in the identity space; we can expect a pivotal year in 2022 as the industry prepares to move away from cookies. Join Identity 2022 to hear more.
Google’s Chrome team announced that, by 2022, the Chrome browser will stop supporting 3rd party cookies. Read more on this important announcement.
ID5 organised Identity 2020, the first industry event fully dedicated to the hottest topic in digital advertising. Read more to find out what was discussed.
ID5 organised Identity 2020, the first industry event fully dedicated to the hottest topic in digital advertising. Read the event recap now.
Cookie syncing is a system that has worked relatively fine in a small, lightly regulated ecosystem, but it’s no longer sustainable in today’s privacy-first, crowded programmatic industry. Read on this issue.