Does CTV Have An Addressability Problem?
The ID5 myth-busting series has come to an end, and for the last episode, Mathieu sits down with Paul Gubbins, former VP of CTV Strategy at Publica, to discuss a new frontier: CTV.
ID5 acquires TrueData, combining strengths to create the most comprehensive global identity solution for digital advertising. Learn more
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Zeotap partners with ID5 to amplify audience addressability to overcome signal loss
Today, Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5 by integrating the two technologies to offer data activation through cookieless, privacy-compliant ID5 identifiers.
Is ID Bridging a Solution to Cookie Deprecation?
This week, Mathieu sits down with Mike O’Sullivan, co-founder of Sincera, to break down what ID bridging is whether it is a long-term solution to signal loss.
Meet ID5’s Marketing Team!
We know that the application process can be daunting, stressful, and bring up several questions. To showcase a sneak peek of life at ID5, we are shining the spotlight on our teams and hiring managers.
Are First-Party Data Owners Immune to Signal Loss?
This week, Mathieu sits down with Michelle Dooley, Founder of Catalyst Media, to discuss whether first-party data owners are immune to signal loss.
Data Clean Rooms & Alternative IDs – Friends or Foes?
Welcome back to ID5’s Mythbusting Series, where we debunk widespread identity myths from across the digital advertising ecosystem with Mathieu Roche and Vlad Stesin
Contextual Advertising Does Not Require Identifiers
In this episode of ID5 Myth-Busters, we tackle the misconception that contextual advertising does not require identifiers with Mathieu Roche and Martin Gruau.
Is Authenticated More Privacy Compliant?
ID5’s summer of myth-busting has officially begun! To kick things off, Mathieu Roche sat down with Ben Barokas to debunk one of the most common myths out there: authenticated addressability solutions are more privacy compliant.
Why Google’s Cookie Reversal Doesn’t Change the Industry’s Path
Read the letter from ID5’s CEO, Mathieu Roche, on Google's reversed decision to deprecate third-party cookies in Chrome, and how it does not change the path for adtech.