The role of data providers and why third-party data doesn’t belong in the past
Data providers are companies that collect user data and sell it to third parties to enrich their audience for targeting purposes.
ID5 acquires TrueData, combining strengths to create the most comprehensive global identity solution for digital advertising. Learn more
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Navigating the new identity era: Why preparation is key for publishers
Digital advertising is an ever-changing industry, and it's essential to always be ready. Learn how to navigate the identity era, and why it is important for publishers to start testing and adapting to it.
Q&A with ID5: Verve Group
In this issue of ID5’s Q&A series, we sit down with Anish Aravindakshan to discuss the developments, challenges, and opportunities facing the digital media industry today.
ID5 Is First Identity Provider To Receive Neutronian Certification
ID5, the market-leading identity solution provider, announced today that it is the first identity provider in the industry to receive certification from Neutronian.
Identity 2022 sessions: "What will consent look like in the post third-party cookie era?" with MediaMath
"What will consent look like in the post-third-party cookie era?" with MediaMath was the third session of our annual event, Identity 2022, airing back in January.
How publishers can lead the way in the new era of digital advertising
Publishers are the ‘suppliers’ of the identity landscape; in other words, they start the supply and demand chain by selling their ad space to buyers.
Q&A with ID5: Smart AdServer
In this issue of ID5’s Partner Q&A series, we sit down with Marine Desoutter to discuss continuing support in the cookieless era, the Identity Indicator report V3, scaling CTV, and more.
Identity 2022 sessions: Taking 1st Party IDs to the next level with Adform
Taking 1st Party IDs to the next level with Adform was the fifth session of our annual event, Identity 2022, airing back in January.
First-party IDs and identity resolution methods explained
The digital advertising ecosystem is heavily reliant on conventional identification tools that are set to be blocked soon. Learn more about first-party IDs and identity resolution methods.