First-party IDs and identity resolution methods explained
The digital advertising ecosystem is heavily reliant on conventional identification tools that are set to be blocked soon. Learn more about first-party IDs and identity resolution methods.
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Q&A with ID5: InMobi
In this issue of ID5’s Partner Q&A series, we sit down with Cecilia N’zaou to discuss all things mobile addressability, IDFA limitations, UnifID results, and more.
The Identity landscape: introduction and different approaches to identification
This blog post is the first of a series that aims to explain the difference between all the identity solutions available in the market, the use cases they solve, and more.
Identity 2022 sessions: Privacy and Data Protection Standards to implement in 2022 with IAB Tech Lab
Privacy and Data Protection Standards to implement in 2022 with IAB Tech Lab was the second session of our annual event, Identity 2022, airing back in January. In this session, ID5’s Morwenna Beales speaks with IAB Tech Lab’s Alex Cone to dive into how the IAB Tech Lab’s standards fit into the identity landscape. Let’s
Identity 2022 sessions: ID in Action: How Publishers Are Implementing Cookie Alternatives with Piano
ID in Action: How Publishers Are Implementing Cookie Alternatives by Piano was the fourth session of our annual event, Identity 2022, airing back in January. In this session, Piano’s Joanna Catalano joins Relevant Digital’s Olli Järvilehto, and IPM Group’s Olivier Evrard to discuss publisher implementation of identity solutions as traditional identifiers disappear. Let’s take a
Q&A with ID5: Slickdeals
Introducing the Q&A blog series with ID5, where we invite publishers, advertisers and adtech partners from across the globe to share their insights.
Identity 2022 sessions: Identifying the Future of Mobile Identity in 2022 and Beyond with InMobi
Identifying the Future of Mobile Identity in 2022 and Beyond by InMobi was one of the eight sessions of ID5’s annual event, Identity 2022, airing back in January. In this session, InMobi’s Senior Product Marketing Manager, Cecilia N’zaou, is joined by InMobi’s Head of Intelligence Solutions, Jeremy Huber, and ID5’s Director of Product Management, Davide
Identity 2022 sessions: The Future of Audience Addressability with Smart AdServer
The Future of Audience Addressability: Trends in the shift towards a cookieless future by Smart AdServer was the first session of ID5’s annual event, Identity 2022 in January. For this opening session, Smart’s Product Marketing Lead, Demand, Marine Desoutter, shares a sneak preview into the key insights from Smart’s Identity Indicator report V3. This report
ID5’s point of view on the Belgian DPA’s ruling on the IAB Europe’s TCF
Read the ID5 position on the decision by the Belgian Data Protection Authority (APD) regarding the IAB Europe’s Transparency and Consent Framework (TCF).