Your Adaptive Identity Engine

Discover scalable identity technology that drives addressable and measurable advertising across every channel

Connect With
Your Audience
Everywhere

The ID5 ID and the ID5 Graph provide you with a complete view of users' digital footprint by resolving identity at the device, individual, and household levels, so you can address audiences and measure performance across channels. Designed to adapt to technical shifts and regulatory changes, our technology evolves to meet today's and tomorrow's identity needs, reducing fragmentation and respecting privacy at every step.

Connect With <br /> Your Audience <br /> Everywhere

The Universal Identity Standard for Digital Advertising

The ID5 ID leverages advanced machine learning to connect a variety of consented signals and generate persistent universal identifiers, increasing the size of addressable audiences. Leverage the most adopted alternative ID to maximize reach, measure campaign performance, and optimize monetization in every channel while building consumer trust by honoring their privacy preferences.

Audience targeting & retargeting
First- & third-party data activation
Ad delivery & frequency optimization
Performance measurement & attribution

Most Adopted ID
Available across 100k+ media properties and leading platforms worldwide
Built for Every Channel
Supports addressability across channels, from web and in-app to CTV and audio
Addressability
at Scale
Consistent identity resolution even for cookieless and unauthenticated audiences

Unified View of Consumers Across Digital Touchpoints

Combining the power of the ID5 ID, consented signals, and machine learning, the ID5 Graph connects scattered online identifiers like cookies, MAIDs CTV IDs and the ID5 ID to individuals and households across all device environments to provide you with a holistic view of consumers.
Leverage the Graph to extend omnichannel reach, improve on-target accuracy, and deploy advanced people-based strategies:

Reach & audience expansion
User-based frequency capping
Cross-device measurement
Signal onboarding

Built for Europe and Beyond
Covers all major European countries as well as the US, and APAC
Connecting to People at Scale
Includes over 1.3B individuals & 770M households worldwide
Precision and Stability Guaranteed
Validated for precision and stability, scoring high on key ID linkage metrics

Make the most of our adaptive Identity Engine with off-the-shelf solutions for inventory monetization, audience activation and more.

Find your solution

Adaptive by Nature.
Secure by Design.

We build our technology with consumer privacy and data security at the core, ensuring it meets and evolves with the world’s data protection regulations.