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Identity 2025 is back! Register now to hear industry experts discuss Identity, CTV, M&A in Adtech, and more.
ID5 acquires TrueData, combining strengths to create the most comprehensive global identity solution for digital advertising. Learn more
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ID5 and OpenX Partnership Increases Safari Reach by 58%
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5 announced a solution to expand reach even in traditionally unaddressable environments.
Lisa Abousaleh joins ID5 as VP of Publisher and Distribution Partnerships to Drive Cross-Channel Supply-Side Expansion
ID5 announced today the appointment of Lisa Abousaleh as the VP of Publisher and Distribution Partnerships.
ID5 on The Road: London Post Event Recap
The ID5 team was in London in November, bringing together adtech experts and professionals – including advertising giant Sir Martin Sorrell – to dive deep into the industry. Catch up now!
ID5 on the Road Germany 2024: Post Event Recap
ID5’s team was in Cologne for ID5 on the Road to kick off DMEXCO! Check out the highlights from the event.
Audience360 Partners with ID5 to Navigate Signal Loss
Audience360 exceeded campaign expectations, delivering 42% of the budget in cookieless browsers ID5. Read the case study with Audience360 and Adform.
Does CTV Have An Addressability Problem?
The ID5 myth-busting series has come to an end, and for the last episode, Mathieu sits down with Paul Gubbins, former VP of CTV Strategy at Publica, to discuss a new frontier: CTV.
Zeotap partners with ID5 to amplify audience addressability to overcome signal loss
Today, Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5 by integrating the two technologies to offer data activation through cookieless, privacy-compliant ID5 identifiers.
Is ID Bridging a Solution to Cookie Deprecation?
This week, Mathieu sits down with Mike O’Sullivan, co-founder of Sincera, to break down what ID bridging is whether it is a long-term solution to signal loss.