Are First-Party Data Owners Immune to Signal Loss?
This week, Mathieu sits down with Michelle Dooley, Founder of Catalyst Media, to discuss whether first-party data owners are immune to signal loss.
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Data Clean Rooms & Alternative IDs – Friends or Foes?
Welcome back to ID5’s Mythbusting Series, where we debunk widespread identity myths from across the digital advertising ecosystem with Mathieu Roche and Vlad Stesin
Contextual Advertising Does Not Require Identifiers
In this episode of ID5 Myth-Busters, we tackle the misconception that contextual advertising does not require identifiers with Mathieu Roche and Martin Gruau.
Is Authenticated More Privacy Compliant?
ID5’s summer of myth-busting has officially begun! To kick things off, Mathieu Roche sat down with Ben Barokas to debunk one of the most common myths out there: authenticated addressability solutions are more privacy compliant.
Why Google’s Cookie Reversal Doesn’t Change the Industry’s Path
Read the letter from ID5’s CEO, Mathieu Roche, on Google's reversed decision to deprecate third-party cookies in Chrome, and how it does not change the path for adtech.
Adsmovil Joins Forces with ID5 to Boost Publisher Monetization
Adsmovil, a data and technology company that offers global advertising solutions, has announced its partnership with ID5 to distribute the ID5 ID to empower publishers working with Adsmovil to increase audience addressability and monetization.
ID5 at Cannes ’24: Industry Leader Insights
Cannes Lions is the premier event for connecting with clients, partners, and industry prospects, providing a unique platform to gauge the pulse of the industry. This year, we seized the opportunity to gather invaluable insights from industry leaders during Cannes Lions 2024. Our video series delves into key questions shaping the future of the industry
How Has The State of Digital Identity Changed in 2024? We Want Your Opinion
ID5’s State of Digital Identity Report is back for the fifth year running and we want to hear from you! Complete the survey now.
Optable and ID5 Partner to Solve Challenges in Addressable Advertising
Optable, a Software-as-a-Service (SaaS) data management & collaboration platform designed for the advertising ecosystem, announced today a strategic partnership with ID5. Read more on this now.