Lisa Abousaleh joins ID5 as VP of Publisher and Distribution Partnerships to Drive Cross-Channel Supply-Side Expansion
ID5 announced today the appointment of Lisa Abousaleh as the VP of Publisher and Distribution Partnerships.
News
Stay up to date to connect the dots in the evolving advertising landscape
ID5 on The Road: London Post Event Recap
The ID5 team was in London in November, bringing together adtech experts and professionals – including advertising giant Sir Martin Sorrell – to dive deep into the industry. Catch up now!
ID5 on the Road Germany 2024: Post Event Recap
ID5’s team was in Cologne for ID5 on the Road to kick off DMEXCO! Check out the highlights from the event.
Audience360 Partners with ID5 to Navigate Signal Loss
Audience360 exceeded campaign expectations, delivering 42% of the budget in cookieless browsers ID5. Read the case study with Audience360 and Adform.
Does CTV Have An Addressability Problem?
The ID5 myth-busting series has come to an end, and for the last episode, Mathieu sits down with Paul Gubbins, former VP of CTV Strategy at Publica, to discuss a new frontier: CTV.
Zeotap partners with ID5 to amplify audience addressability to overcome signal loss
Today, Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5 by integrating the two technologies to offer data activation through cookieless, privacy-compliant ID5 identifiers.
Is ID Bridging a Solution to Cookie Deprecation?
This week, Mathieu sits down with Mike O’Sullivan, co-founder of Sincera, to break down what ID bridging is whether it is a long-term solution to signal loss.
Meet ID5’s Marketing Team!
We know that the application process can be daunting, stressful, and bring up several questions. To showcase a sneak peek of life at ID5, we are shining the spotlight on our teams and hiring managers.
Are First-Party Data Owners Immune to Signal Loss?
This week, Mathieu sits down with Michelle Dooley, Founder of Catalyst Media, to discuss whether first-party data owners are immune to signal loss.