Balancing Data-Driven Advertising and Data Protection – Identity 2023
Session one from our flagship event, Identity 2023, was ‘Balancing Data-Driven Advertising and Data Protection’.
News
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Why supply-side platforms (SSPs) hold the key to a bright future for digital advertising
Supply-side platforms (SSPs) have a vital role to play in ensuring their publisher clients can benefit from the latest developments and innovations, particularly when it comes to addressability.
2023 expert predictions: what lies in store for addressable digital advertising?
ID5 spoke with experts from across the industry to get an idea of what publishers and advertisers navigating the ever-changing privacy and identity landscape can expect in 2023.
ID5’s 2022 State of Digital Identity Report finds that 69% of brands want to reach cookieless audiences today
ID5 today released its 2022 State of Digital Identity Report, which provides a comprehensive analysis of the industry developments when it comes to the evaluation and adoption of alternative identity resolutions.
ID5 and Sincera Study Reveals Damaging Implications of Cookie Syncing
ID5 has just released its findings from a commissioned study with Sincera, a leading provider of data management solutions, to assess the damaging implications of cookie syncing by looking at 63,604 global domains.
How-to guide: publisher installation of the ID5 ID via PubMatic’s Identity Hub
Learn the step-by-step process of how you can integrate the ID5 ID via PubMatic's Identity Hub, and what the benefits are.
ID5 Launches Product Advisory Group to Support its Growth Strategy
ID5, the market-leading identity provider for digital advertising, announced the launch of its Product Advisory Group, an independent organization of eleven permanent corporate members.
ID5 on the Road London event write-up
Landing in London for the first time in almost three years, ID5 on the Road London took place on October 11, 2022 and was a great success. Inviting experts from across the industry to join us on stage, we saw buy-side discussions, sell-side perspectives, omnichannel deep dives, data protection discussions and more. If you weren’t
S2 EP5 with Dan Garzon, Prisma Media: ‘we realised very early the importance of the cookieless topic’
The ID5 summer podcast, How to Thrive in the Cookieless Present, turns to experts from across the industry to share their findings and case study results since developing their identity strategies.