We are happy to announce that Identity 2025, our flagship virtual event, is back!
The past year was one of surprises. As of now, Chrome still remains indecisive over the future of cookies, and hacking cross-channel addressability is becoming more crucial every day, so it is important to know how to navigate the challenges posed by this increasingly fragmented landscape.
For this reason, we will be sharing advice and insights to support publishers, advertisers and platforms to get ready for 2025 and learn how to structure an all-rounded, omnichannel strategy. Join us on Wednesday 12 February at 3 PM GMT/4 PM CET/10 AM EST as we discuss the state of digital identity, cross-channel addressability, IDs in the bidstream, bid enrichment and more, with industry professionals and experts.
Samantha Jacobson, Chief Strategy Officer & EVP, The Trade Desk
Eric Franchi, General Partner, Aperiam Ventures
Sanja Partalo, Co-Founder and General Partner, S4S Ventures
Jay Friedman, CEO, Goodway Group
Mark Douglas, President & CEO, MNTN
Nate Carter, VP Global Sales, Agency & Identity, Dun & Bradstreet
Nick MacShane, Founder and Senior Managing Director, Progress Partners
Michael Guzewicz, VP Strategic Partnerships, OpenX
Andreas Sierts, VP, Platform Products, Adform
Matt Davies, Director, Solutions Consulting, BidSwitch
Jamie Penkethman, Head of Identity, Data, and Measurement Product Marketing, Equativ
Mike Finnerty, Head of Client Delivery, Transunion
Tom Triscari, Sr. Advisor, Landmark Ventures
Keynote Session – In Conversation with Samantha Jacobson
Samantha Jacobson, Chief Strategy Officer & EVP, The Trade Desk
Mathieu Roche, CEO & Co-founder, ID5
M&A in Adtech: Key Insights from 2024 and Bold Predictions for 2025
Sanja Partalo, Co-Founder and General Partner, S4S Ventures
Eric Franchi, General Partner, Aperiam Ventures
Tom Triscari, Sr. Advisor, Landmark Ventures
Nick MacShane, Founder, Progress Partners & Progress Ventures
Partner AdBreak – Optable: How identity solutions can help publishers
The State of Digital Identity in 2025
Andreas Sierts, VP, Platform Products, Adform
Michael Guzewicz, VP, Strategic Partnerships, OpenX
Nate Carter, VP, Global Sales, Agency & Identity, Dun & Bradstreet
Moderator: Caitlin Borgman, Chief Commercial Officer, ID5
Partner AdBreak – Anzu: Creating a seamless in-game experience with identity solutions
Solving the Measurement in CTV Riddle
Mark Douglas, President & CEO, MNTN
Mike Finnerty, Head of Client Delivery, Transunion
Jay Friedman, CEO, Goodway Group
Moderator: Morwenna Beales, VP, Publisher Development, ID5
Partner AdBreak – Triton Digital: Targeting audio audiences through ID5
Universal IDs in Numbers: Insights from the Bidstream & Bid Requests
Matt Davies, Director, Solutions Consulting, Bidswitch
Jamie Penkethman, Head of Identity, Data, and Measurement Product Marketing, Equativ
Moderator: Lisa Abousaleh, VP of Publisher and Distribution Partnerships, ID5