Taking 1st Party IDs to the next level with Adform was the fifth session of our annual event, Identity 2022, airing back in January.
In this session, Adform’s Account Manager, Agencies and Enterprises, Helen Ureta, sits down with Adform’s VP, Solutions Consulting, Martin Hill, PubMatic’s Director, Product Marketing, Alena Morris, and ID5’s Product Expert, Anissa Connor. They take a deep dive into the technicalities surrounding first-party IDs, including discussions around the OpenRTB protocol, encryption needs, consent, and more.
Let’s take a closer look at the key takeaways:
Publishers, advertisers, agencies, and ad tech vendors should look for a long-term ID solution that:
supports the delivery of their main use cases such as campaign targeting, measurement, and attribution
is future-proofed from the deprecation of third-party cookies
respects the privacy regulations around the world
has high user coverage across the agency’s main supply sources
is integrated with their key ad tech partners
maximises addressability across all environments
The future is likely to be a multi ID landscape with different IDs being used for different use cases based on their strengths and weaknesses, such as with scale vs accuracy
Watch the session from Identity 2022 below.
Privacy and Data Protection Standards to implement in 2022 with IAB Tech Lab was the second session of our annual event, Identity 2022, airing back in January. In this session, ID5’s Morwenna Beales speaks with IAB Tech Lab’s Alex Cone to dive into how the IAB Tech Lab’s standards fit into the identity landscape. Let’s
ID in Action: How Publishers Are Implementing Cookie Alternatives by Piano was the fourth session of our annual event, Identity 2022, airing back in January. In this session, Piano’s Joanna Catalano joins Relevant Digital’s Olli Järvilehto, and IPM Group’s Olivier Evrard to discuss publisher implementation of identity solutions as traditional identifiers disappear. Let’s take a