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News

Stay up to date to connect the dots in the evolving advertising landscape

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Notice of Security Incident at TwineData

A statement providing information on a recent security incident at TwineData

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Explaining our approach to EIDs following the NIJT study

In this post ID5 explains it's approach to EIDs in light of the NJIT study.

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4 Key Takeaways from Advertising Week for Marketers

Missed Advertising Week in NYC? Not to worry: here are the key takeaways from ID5’s team members who were on the ground. 

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Beyond iOS 27: Protecting Addressable Advertising and Publisher Independence

ID5 share it's path forward amidst iOS 27 changes.

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Staying Focused on Identity

Today, Cloud Technologies announced that it has acquired TrueData’s third-party audience business, along with the TrueData brand.

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IP Addresses Aren't the Villain in CTV. They're Just Miscast.

IP address have been in the spotlight for all the wrong reasons lately, namely: IP Rotation. But are IP addresses the CTV villain they've been painted out to be or are they simply in the wrong role?

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Publishers will be the real winners of the 2026 World Cup

Publishers will be the real winners of the 2026 World Cup

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Future-Proofing Addressability: ID5 Integrates with Unity Exchange

Learn more about the partnership between ID5 and Unity.

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The ID5 Guide to Cannes Lions 2026

Going to Cannes? We've got you covered. Check out the ID5 Guide to Cannes Lions to stay on top of all the events.

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