Latest News and Events

ID5 Releases 2022 State of Digital Identity Report

  • Posted by Alex Taylor
  • On Nov 16, 2022

ID5, the market-leading identity provider for digital advertising, today released its 2022 State of the Digital Identity Report, which provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation and adoption of alternative identity resolutions.  ID5 found brands around the world are missing out […]

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ID5 and Sincera Study Reveals Damaging Implications of Cookie Syncing

  • Posted by Alex Taylor
  • On Nov 09, 2022

ID5, the market-leading identity provider, has just released its findings from a commissioned study with Sincera, a leading provider of data management solutions, to assess the damaging implications of cookie syncing by looking at 63,604 global domains. The process of cookie syncing enables ad tech partners to match cookies, allowing them to communicate user identities […]

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How-to guide: publisher installation of the ID5 ID via PubMatic’s Identity Hub

  • Posted by Alex Taylor
  • On Oct 28, 2022

Next up in our distribution partner series, where we dive into exactly how you can integrate the ID5 ID via different platforms, we turn to PubMatic. If you know a thing or two about identity, you’ve probably heard about PubMatic’s Identity Hub. What is PubMatic’s Identity Hub? PubMatic (Nasdaq: PUBM) is an independent technology company […]

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ID5 Launches Product Advisory Group to Support its Growth Strategy

  • Posted by Alex Taylor
  • On Oct 20, 2022

Leading ad tech players, including MediaMath, Magnite, and PubMatic, will guide and support ID5 with the continual improvement of its identity offering ID5, the market-leading identity provider for digital advertising, announced the launch of its Product Advisory Group, an independent organization of eleven permanent corporate members. Together, these companies will collaborate with ID5 as it […]

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ID5 on the Road London write-up

  • Posted by Alex Taylor
  • On Oct 19, 2022

Landing in London for the first time in almost three years, ID5 on the Road London took place on October 11, 2022 and was a great success. Inviting experts from across the industry to join us on stage, we saw buy-side discussions, sell-side perspectives, omnichannel deep dives, data protection discussions and more. If you weren’t […]

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How to Thrive in the Cookieless Present: EP6 with Kevin Fernandes, Havas Media Group

  • Posted by Alex Taylor
  • On Oct 13, 2022

ID5’s summer podcast, How to Thrive in the Cookieless Present, turns to experts from across the industry to share their findings and case study results since developing their identity strategies. We want to help you to better understand what works and what doesn’t, and inform your future strategy as you navigate the ever-changing identity landscape. […]

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How to Thrive in the Cookieless Present: EP5 with Dan Garzon, Prisma Media

  • Posted by Alex Taylor
  • On Oct 03, 2022

ID5’s summer podcast, How to Thrive in the Cookieless Present, turns to experts from across the industry to share their findings and case study results since developing their identity strategies. We want to help you to better understand what works and what doesn’t, and inform your future strategy as you navigate the ever-changing identity landscape. […]

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How to Thrive in the Cookieless Present: EP4 with Peter Cunha, Sovrn

  • Posted by Alex Taylor
  • On Sep 27, 2022

ID5’s summer podcast, How to Thrive in the Cookieless Present, turns to experts from across the industry to share their findings and case study results since developing their identity strategies. We want to help you to better understand what works and what doesn’t, and inform your future strategy as you navigate the ever-changing identity landscape. […]

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DMEXCO 2022: ID5’s breakfast event highlights

  • Posted by Alex Taylor
  • On Sep 26, 2022

After three years, ID5 has finally made it back to DMEXCO for 2022! We decided to kick things off with a breakfast event, incorporating a lineup of panel discussions and presentations to share the latest developments on identity in digital advertising. Keep on reading to find out the highlights from the conversations that took place: […]

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Sovrn Enables Publishers to Achieve a Near Double CPM with ID5 ID

  • Posted by Alex Taylor
  • On Sep 20, 2022

ID5, the market-leading identity provider for digital advertising, in partnership with Sovrn, a leading provider of advertising, affiliate marketing, and data products across more than 60,000 websites, today announced that publishers leveraging Sovrn Signal and the ID5 ID can unlock a near two times greater lift in eCPMs. Today, more than 40% of the web […]

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How to Thrive in the Cookieless Present: EP3 with Olli Järvilehto, Relevant Digital

  • Posted by Alex Taylor
  • On Sep 16, 2022

ID5’s summer podcast, How to Thrive in the Cookieless Present, turns to experts from across the industry to share their findings and case study results since developing their identity strategies. We want to help you to better understand what works and what doesn’t, and inform your future strategy as you navigate the ever-changing identity landscape. […]

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How to Thrive in the Cookieless Present: EP2 with Zack Dugow, Insticator

  • Posted by Alex Taylor
  • On Sep 08, 2022

ID5’s summer podcast, How to Thrive in the Cookieless Present, turns to experts from across the industry to share their findings and case study results since developing their identity strategies. We want to help you to better understand what works and what doesn’t, and inform your future strategy as you navigate the ever-changing identity landscape. […]

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ID5 Names Caitlin Borgman Chief Commercial Officer

  • Posted by Alex Taylor
  • On Sep 07, 2022

ID5, the world’s leading identity solution provider, today announced Caitlin Borgman has joined as its Chief Commercial Officer. As a member of the executive leadership team, Borgman will oversee sales, business development and customer success operations across the ID5 partner ecosystem. “This position is a brand new role for the company, made necessary as ID5’s […]

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Your guide to DMEXCO 2022

  • Posted by Alex Taylor
  • On Sep 05, 2022

Attending DMEXCO this year? Stay on top of the agenda with ID5’s comprehensive guide to all the best events that you won’t want to miss. Scroll to find out what’s on. If you’re hosting an event at DMEXCO and want to be added to the guide, please feel free to contact us at marketing@id5.io There […]

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Integration Between Amobee and ID5 Enabled Boutique Wine Brand Gusbourne to Increase Reach and Conversion

  • Posted by Valbona Gjini
  • On Aug 30, 2022

Gusbourne expanded reach across cookie-based and cookieless environments and increased sales while reducing CPA by 23% LONDON, ENGLAND, AUGUST 30, 2022 – ID5, the market-leading identity provider for digital advertising, in partnership with Amobee, a leading advertising platform for optimized cross-screen performance, today announced that they enabled boutique wine brand Gusbourne to expand its reach […]

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The role of ID distribution platforms, including Prebid, Amazon APS, Google Ad Manager and PubMatic IdentityHub

  • Posted by Alex Taylor
  • On Aug 22, 2022

What are ID distribution platforms? ID distribution platforms are technologies that facilitate the implementation and management of alternative identity solutions as part of their offering. These platforms are incredibly valuable for publishers in a world where 35% of browser share is already cookieless and therefore unaddressable because they streamline ID management and enable the sharing […]

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Q&A with ID5: Blockthrough

  • Posted by Alex Taylor
  • On Aug 19, 2022

In this issue of ID5’s Partner Q&A series, we sit down with Blockthrough’s Head of Strategy, Graham Michels to ask him seven questions about identity and preparing for the oncoming changes. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their insights on the big questions and […]

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How to Thrive in the Cookieless Present: EP1 with Lukáš Šmol, Czech Publisher Exchange

  • Posted by Alex Taylor
  • On Aug 16, 2022

The digital advertising industry is in a state of flux with the continual deprecation of traditional signals, changing privacy regulations, and big tech’s influence. The ‘cookieless future’ is a phrase we are all far too familiar with. But what about the cookieless present? Advertisers and publishers are already missing out on reaching valuable audiences in […]

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IBM Reaches and Retargets Segment of 1.4 Million B2B Safari Users With ID5 and MediaMath

  • Posted by Alex Taylor
  • On Aug 15, 2022

ID5, the market-leading identity provider, in partnership with technology pioneer MediaMath, today announced that they enabled IBM to reach and retarget 1.4 million B2B users in Safari and benefit from more competitive CPMs while honoring the users’ privacy choices. With 40% of global traffic currently unaddressable due to restrictions on third-party cookies in Safari, Firefox, […]

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The role of data clean rooms in a privacy-first world

  • Posted by Davide Rosamilia
  • On Aug 03, 2022

Data clean rooms have earned themselves a spot in the ‘hot topics’ category in recent months, but don’t be fooled, they are no new phenomenon to the industry. They have been around for many years but are now taking center stage for one overarching reason: the industry is becoming more and more privacy-focused. As we […]

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Q&A with ID5: PubMatic

  • Posted by Alex Taylor
  • On Jul 01, 2022

In this issue of ID5’s Partner Q&A series, we sit down with PubMatic’s Regional Vice President, Addressability, EMEA, Kofi Amoako to ask him nine questions around identity and preparing for the oncoming changes. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their insights on the big […]

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The Identity Landscape: why advertisers should blaze the identity trail

  • Posted by Joanna Burton
  • On Jun 29, 2022

Identity is the backbone of digital advertising. The ability to identify users enables brands to reach their audience effectively and implement essential campaign strategies such as targeting, frequency capping, and measurement. Today we live in a hybrid world where some environments are addressable and others are not. Historically, advertisers have relied upon third-party cookies and […]

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How-to guide: publisher installation of the ID5 ID module via Prebid

  • Posted by Alex Taylor
  • On Jun 27, 2022

If you’re a publisher considering integrating the ID5 ID, you may also be considering doing so via Prebid, the most widely used header bidding wrapper on the web. Sincera.io, an engine that crawls 209,975 of the top websites, has identified that 100,043 of those publishers are using Prebid. Prebid was launched in 2015 to simplify […]

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How-to guide: publisher integration of the ID5 ID via Google Encrypted Signal for Publishers (ESP)

  • Posted by Alex Taylor
  • On Jun 07, 2022

If you are a publisher considering integrating the ID5 ID, keep on reading to find out how straightforward it is to integrate with us via Google ESP. We know that the new era of digital advertising is daunting – the entire industry having to adapt to a world without traditional identifiers is quite the task. […]

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Your guide to Cannes Lions 2022

  • Posted by Alex Taylor
  • On May 31, 2022

Attending Cannes Lions this year? Stay on top of the great content the festival has to offer with ID5’s comprehensive guide to all the best events that you won’t want to miss. Scroll to find out what’s on. If you’re hosting an event at Cannes and want to be added to the guide, please feel […]

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Q&A with ID5: Piano

  • Posted by Alex Taylor
  • On May 30, 2022

In this issue of ID5’s Partner Q&A series, we sit down with Piano’s Chief Growth Officer, Joanna Catalano to ask her seven questions surrounding some of the latest trends and figures in identity. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their insights on the hot […]

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How-to guide: publisher integration of the ID5 ID via Amazon Publisher Services (APS) Connections Marketplace

  • Posted by Alex Taylor
  • On May 26, 2022

We have all heard about the new era of digital advertising time and time again: today, traditional identifiers are unavailable in many environments and this is only increasing. Thus, publishers are putting matters into their own hands, and are looking to implement more efficient solutions and tools to continue monetizing their inventory in order to […]

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Prisma Media Solutions collaborates with Adot, ID5 and Smart to test first universal identifier trial

  • Posted by Alex Taylor
  • On May 24, 2022

Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today. Because of this, the value of publishers’ inventory on these sites is significantly decreased, while advertisers face the challenge of reaching their audiences effectively. These issues will only increase in 2023, when Google plans to […]

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The Identity Landscape: the role of data providers and why third-party data doesn’t belong in the past

  • Posted by Radia Douiri
  • On May 20, 2022

The role of the data provider Data providers are companies that collect user data and sell it to third parties to enrich their audience for targeting purposes. A data provider can own the property where the data is collected and sold, or act as a third party to the page. They provide marketers with audience […]

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Navigating the new identity era: Why preparation is key for publishers

  • Posted by Jessica Werner
  • On May 11, 2022

If history has taught us anything, it’s that there are always lessons to be learned and mindsets to be shifted. If you’ve been in the digital advertising industry for any length of time, you’ll likely know there’s no shortage of lessons to go around. The world of advertising has rapidly evolved over the years keeping […]

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Q&A with ID5: Verve Group

  • Posted by Alex Taylor
  • On May 05, 2022

In this issue of ID5’s Q&A series, we sit down with Verve Group‘s Director of Product Marketing, Anish Aravindakshan, to discuss the developments, challenges, and opportunities facing the digital media industry today. What is the series all about? The Q&A with ID5 series invites publishers, advertisers, and platforms to share their insights on the hot topics and […]

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ID5 Is First Identity Provider To Receive Neutronian Certification

  • Posted by Jo Rosamilia
  • On May 04, 2022

Certification, based on independent audit, verifies that ID5’s privacy-compliant identity suite meets or exceeds industry standards for data quality and privacy compliance ID5, the market leading identity solution provider, announced today that it is the first identity provider in the industry to receive certification from Neutronian. The certification confirms that its privacy-first IdentityCloud suite, incorporating […]

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Identity 2022 sessions: What will consent look like in the post third-party cookie era? with MediaMath

  • Posted by Alex Taylor
  • On Apr 22, 2022

What will consent look like in the post third-party cookie era? with MediaMath was the third session of our annual event, Identity 2022, airing back in January. In this session, IAB Europe’s Programmatic Advisor, Andrew Hayward-Wright sits down with MediaMath’s Chief Privacy Officer, Fiona Campbell-Webster, Didomi’s Chief Privacy Officer, Thomas Adhumeau, and ID5’s Head of […]

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The Identity Landscape: how publishers can lead the way in the new era of digital advertising

  • Posted by Jessica Werner
  • On Apr 14, 2022

The role of the publisher Publishers are the ‘suppliers’ of the identity landscape, in other words, they start the supply and demand chain by selling their ad space to buyers. It is through selling ad space that publishers can provide their audience with the free content and services they know and love. It comes as […]

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Q&A with ID5: Smart AdServer

  • Posted by Alex Taylor
  • On Apr 06, 2022

In this issue of ID5’s Partner Q&A series, we sit down with Smart‘s Product Marketing Lead, Demand, Marine Desoutter, to discuss continuing support in the cookieless era, the Identity Indicator report V3, scaling CTV, and more. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their […]

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Identity 2022 sessions: Taking 1st Party IDs to the next level with Adform

  • Posted by Alex Taylor
  • On Mar 31, 2022

Taking 1st Party IDs to the next level with Adform was the fifth session of our annual event, Identity 2022, airing back in January. In this session, Adform’s Account Manager, Agencies and Enterprises, Helen Ureta, sits down with Adform’s VP, Solutions Consulting, Martin Hill, PubMatic’s Director, Product Marketing, Alena Morris, and ID5’s Product Expert, Anissa […]

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The Identity Landscape: First-party IDs and identity resolution methods explained

  • Posted by Anissa Connor
  • On Mar 24, 2022

The digital advertising ecosystem is heavily reliant on conventional identification tools that are set to be blocked soon. Ad tech platforms have built their technology on third-party cookies and mobile ad IDs to enable brands to deliver personalized experiences to their audience. Third-party cookies and MAIDs have been used as deterministic signals to identify, track, […]

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Q&A with ID5: InMobi

  • Posted by Alex Taylor
  • On Mar 17, 2022

In this issue of ID5’s Partner Q&A series, we sit down with InMobi‘s Senior Product Marketing Manager, Cecilia N’zaou to discuss all things mobile addressability, IDFA limitations, UnifID results, and more. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their insights on the […]

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The Identity landscape: introduction and different approaches to identification

  • Posted by Valbona Gjini
  • On Mar 09, 2022

This blog post is the first of a series that aims to explain the difference between all the identity solutions available in the market, the use cases they solve, as well as the role that different companies play in the identity landscape

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Identity 2022 sessions: Privacy and Data Protection Standards to implement in 2022 with IAB Tech Lab

  • Posted by Alex Taylor
  • On Mar 03, 2022

Privacy and Data Protection Standards to implement in 2022 with IAB Tech Lab was the second session of our annual event, Identity 2022, airing back in January. In this session, ID5’s Morwenna Beales speaks with IAB Tech Lab’s Alex Cone to dive into how the IAB Tech Lab’s standards fit into the identity landscape. Let’s […]

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Identity 2022 sessions: ID in Action: How Publishers Are Implementing Cookie Alternatives with Piano

  • Posted by Alex Taylor
  • On Feb 24, 2022

ID in Action: How Publishers Are Implementing Cookie Alternatives by Piano was the fourth session of our annual event, Identity 2022, airing back in January. In this session, Piano’s Joanna Catalano joins Relevant Digital’s Olli Järvilehto, and IPM Group’s Olivier Evrard to discuss publisher implementation of identity solutions as traditional identifiers disappear. Let’s take a […]

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Q&A with ID5: Slickdeals

  • Posted by Alex Taylor
  • On Feb 22, 2022

Introducing the Q&A blog series with ID5, where we invite publisher, advertiser and adtech partners from across the globe to share their insights about the current state of the industry and beyond. Tune in each month as industry leaders answer our questions on their identity strategies, client concerns, the sustainable future of digital advertising, and […]

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Identity 2022 sessions: Identifying the Future of Mobile Identity in 2022 and Beyond with InMobi

  • Posted by Alex Taylor
  • On Feb 17, 2022

Identifying the Future of Mobile Identity in 2022 and Beyond by InMobi was one of the eight sessions of ID5’s annual event, Identity 2022, airing back in January. In this session, InMobi’s Senior Product Marketing Manager, Cecilia N’zaou, is joined by InMobi’s Head of Intelligence Solutions, Jeremy Huber, and ID5’s Director of Product Management, Davide […]

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Identity 2022 sessions: The Future of Audience Addressability with Smart AdServer

  • Posted by Alex Taylor
  • On Feb 11, 2022

The Future of Audience Addressability: Trends in the shift towards a cookieless future by Smart AdServer was the first session of ID5’s annual event, Identity 2022 in January. For this opening session, Smart’s Product Marketing Lead, Demand, Marine Desoutter, shares a sneak preview into the key insights from Smart’s Identity Indicator report V3. This report […]

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ID5’s point of view on the Belgian DPA’s ruling on the IAB Europe’s TCF

  • Posted by Mathieu Roche
  • On Feb 04, 2022

ID5 has reviewed the decision by the Belgian Data Protection Authority (APD) regarding the IAB Europe’s Transparency and Consent Framework (TCF). As a company, we have always been supportive of the TCF, contributing to its definition and implementation via our involvement with the IAB Tech Lab. We have also been a regular advocate of higher […]

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Identity 2022 sessions: Japanese translation

  • Posted by Alex Taylor
  • On Feb 02, 2022

Identity 2022 sessions: Japanese translation

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9GAG adopts ID5 ID for monetisation of ‘cookieless’ users

  • Posted by Alex Taylor
  • On Jan 28, 2022

9GAG, the online platform and social media website, is partnering with ID5, the leading identity solution for digital advertising. This collaboration will enable advertisers to reach and optimise users accessing 9GAG across all browsers with targeted and relevant advertising campaigns. Founded in 2008 and based in Hong Kong, 9GAG offers a wealth of digital content […]

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CPEx integrates the ID5 ID to help advertisers reach users in cookieless environments and increases click-through rate by 62%

  • Posted by Jo Rosamilia
  • On Jan 20, 2022

Due to the restrictions of third-party cookies, particularly on Firefox, Safari and Edge, companies from across the ad-tech industry are increasingly looking to test alternatives that will enable advertisers to continue to reach users in cookieless environments. Once such case is CPEx, who worked with DSP, Adform, SSP, Magnite, as well as a major European […]

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Addressing the Adalytics report – investigation results

  • Posted by Mathieu Roche
  • On Dec 20, 2021

20 December 2021 Following the Adalytics research reported in a TechCrunch article published on Friday, Dec 17, the ID5 team has paused all its activities in Europe and launched a thorough analysis of the suggestion that we were storing cookies on users’ devices even when they did not consent to us processing personal data about […]

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Addressing the TechCrunch article and Adalytics report – a message from ID5’s CEO

  • Posted by Mathieu Roche
  • On Dec 17, 2021

17 December 2021 On behalf of ID5, I want to address the article published by TechCrunch referring to an Adalytics report in which ID5 is accused of not respecting users’ opt-out signals transmitted to us via TCF Consent Strings. ID5 has built an identification infrastructure enabling data-driven advertising while respecting users’ privacy preferences. We believe […]

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