Latest News and Events

Identity 2020

  • Posted by Valbona Gjini
  • On Oct 17, 2019

What does the future hold for identity?

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How can we make Programmatic work in an ITP & privacy-first world?

  • Posted by Valbona Gjini
  • On Oct 14, 2019

Identity was the dominant topic in the latest edition of ATS London. Our CEO, Mathieu Roche, was on stage at the event to discuss a focal question: how we can make programmatic work in an ITP and privacy-first world?  Mathieu joined ExchangeWire‘s Lindsay Rowntree, Matt Prohaska, from Prohaska Consulting, Dom Perkins from Immediate Media and […]

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Mathieu Roche discusses the Identity challenge on TraderTalk TV

  • Posted by Valbona Gjini
  • On Sep 19, 2019

Our CEO, Mathieu Roche was interviewed by ExchangeWire’s Ciaran O’Kane for this episode of TraderTalk TV. Mathieu and Ciaran discussed the identity challenge affecting frequency capping, measurement, attribution, and basic-level targeting. Watch the video to learn more about– The underlying challenges facing ad tech providers within the privacy-first world, with particular reference to ID match […]

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Whether you rely on 1st or 3rd party data, browsers’ tracking restriction will impact us all equally

  • Posted by Mathieu Roche
  • On Sep 19, 2019

Recent announcements about Safari and Firefox’ restrictions to read and write third party cookies have sparked many press articles explaining that this would signal the end of third party data and that first-party data would rule the world. Just because “data” and “cookies” can both be “First Party” or “Third Party” doesn’t mean these notions […]

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The Ultimate Dmexco 2019 Party Guide

  • Posted by Joanna Burton
  • On Sep 05, 2019

There are some great parties scheduled for Dmexco this year, from local players and international advertising companies alike.  Tuesday After the long journey on the Bidswitch Express / Ratecard Express – or a day spent discussing universal identity at the Online Ad Summit – followed by a quick skål with the IAB Sweden in the Radisson Blu […]

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ID5 releases its Universal ID solution via Prebid

  • Posted by Valbona Gjini
  • On Jul 10, 2019

The ID5 ID allows publishers to increase their programmatic revenues by enabling buyers to identify 100% of users even in environments where 3rd party cookies are blocked London – 10 July, 2019. ID5, the independent identity solution for digital advertising, announced that its Universal ID is now available in Prebid.js to publishers and ad tech […]

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GDPR one year later

  • Posted by Valbona Gjini
  • On Jul 01, 2019

Mathieu Roche participated in the Programmatic Society episode: GDPR – one year later. It’s been a year since the GDPR came into force, what has been its impact in the digital advertising industry? Are there any winners and losers? Michel Juvillier, the host of the show, also invited Merav Griguer from Bird&Bird, Etienne Drouard from […]

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ID5 publishes “The State of Digital Identity”, the first research on Identity for the digital advertising industry

  • Posted by Valbona Gjini
  • On May 20, 2019

The identity solution provider surveyed the industry to assess the importance of Identity in programmatic advertising. London – 20 May  2019. ID5, the independent universal ID solution for digital advertising, has released The State of Digital Identity, the first industry report on the topic of user identification for advertising. ID5 surveyed over 90 digital advertising […]

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Light at the end of the tunnel

  • Posted by Mathieu Roche
  • On May 20, 2019

Comments on the Google Chrome privacy announcement The Ad Tech industry has been holding its breath as we approached the May 7 Google I/O conference and the rumoured announcement that the Chrome browser would prevent usage of 3rd party cookies for (among other things) user tracking, profiling and targeting with ads. This dramatic route has […]

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ID5 Appoints Joanna Burton as Chief Strategy Officer

  • Posted by Valbona Gjini
  • On May 13, 2019

London – 13 May 2019.  Joanna Burton is joining ID5, the shared identity infrastructure, as Chief Strategy Officer.  Reporting into CEO and co-founder Mathieu Roche, Burton, formerly VP European Strategy at video ad monetisation platform, SpotX, will create a go-to-market strategy to drive revenue, strengthen partnerships with premium publishers and accelerate the company’s international expansion. […]

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Mathieu Roche discusses the importance of unique identifiers in programmatic

  • Posted by Valbona Gjini
  • On Apr 01, 2019

Mathieu Roche participated in the Programmatic Society episode dedicated to unique online identifiers. Michel Juvillier, the host of the show also invited Nola Solomon from Dailymotion, Eric Gueilhers from Programmatique Marketing and Emmanuel Alix from l’Equipe et VP at GESTE, to join the discussion. You can watch the full episode on youtube – the show […]

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Golf Day with ID5 and Eyeota

  • Posted by Valbona Gjini
  • On Feb 01, 2019

Are you travelling to the South of France for Cannes Lions? On Monday 17th June, join ID5 and Eyeota for a golf day experience at the beautiful Old Course Golf Club in Cannes. The legendary “Old Course” is one of the most iconic golf courses in the French Riviera. Nestled between the sea and the mountains, the picturesque […]

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Open Online IDs Compete To Be Ad Tech Standards

  • Posted by Valbona Gjini
  • On Jan 03, 2019

In the past two years, we have seen a growing number of consortiums, coalitions and ad tech products that aim at standardising online IDs to improve match rates. AdExchanger took a look at the 5 online identifiers, including ID5, that are on a mission to be ad tech’s universal IDs. Read the article by James […]

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ID5’s Mathieu Roche Discusses Cookie Syncing at TraderTalk TV

  • Posted by Valbona Gjini
  • On Dec 03, 2018

In this episode of TraderTalk TV, ExchangeWire CEO, Ciaran O’Kane, interviews Mathieu Roche, co-founder and CEO, ID5 about cookie syncing. Watch the video below to learn more about: How users are currently identified across the digital supply chain and how matching tables work How the existing systems in place affect page latency and user experience […]

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ID5 at scale in Europe, rolling out its shared ID infrastructure globally in 2019

  • Posted by Valbona Gjini
  • On Nov 29, 2018

ID matching specialist now reaching over 1 billion devices per month and synchronising advertising IDs across more than 35 Ad Tech platforms. London, November 29, 2018 – Just over one year after its launch, ID matching specialist ID5 announces that it now reaches 1 billion devices per month in Europe and provides matching capabilities with […]

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Adam Rowley joins ID5

  • Posted by Valbona Gjini
  • On Oct 11, 2018

Former Head of Partnerships at Oracle to grow customer base across Europe London – 11 October, 2018. ID5, the first centralised cookie synchronisation platform for the digital advertising industry, is continuing to grow its team with the appointment of Adam Rowley as Sales and Business Development Director.  Joining from Oracle, he will help advertising technology […]

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