Latest News and Events
Prisma Media Solutions collaborates with Adot, ID5 and Smart to test first universal identifier trial
- Posted by Alex Taylor
- On May 24, 2022
Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today. Because of this, the value of publishers’ inventory on these sites is significantly decreased, while advertisers face the challenge of reaching their audiences effectively. These issues will only increase in 2023, when Google plans to […]
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The Identity Landscape: the role of data providers and why third-party data doesn’t belong in the past
- Posted by Radia Douiri
- On May 20, 2022
The role of the data provider Data providers are companies that collect user data and sell it to third parties to enrich their audience for targeting purposes. A data provider can own the property where the data is collected and sold, or act as a third party to the page. They provide marketers with audience […]
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Navigating the new identity era: Why preparation is key for publishers
- Posted by Jessica Werner
- On May 11, 2022
If history has taught us anything, it’s that there are always lessons to be learned and mindsets to be shifted. If you’ve been in the digital advertising industry for any length of time, you’ll likely know there’s no shortage of lessons to go around. The world of advertising has rapidly evolved over the years keeping […]
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Q&A with ID5: Verve Group
- Posted by Alex Taylor
- On May 05, 2022
In this issue of ID5’s Q&A series, we sit down with Verve Group‘s Director of Product Marketing, Anish Aravindakshan, to discuss the developments, challenges, and opportunities facing the digital media industry today. What is the series all about? The Q&A with ID5 series invites publishers, advertisers, and platforms to share their insights on the hot topics and […]
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ID5 Is First Identity Provider To Receive Neutronian Certification
- Posted by Jo Rosamilia
- On May 04, 2022
Certification, based on independent audit, verifies that ID5’s privacy-compliant identity suite meets or exceeds industry standards for data quality and privacy compliance ID5, the market leading identity solution provider, announced today that it is the first identity provider in the industry to receive certification from Neutronian. The certification confirms that its privacy-first IdentityCloud suite, incorporating […]
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Identity 2022 sessions: What will consent look like in the post third-party cookie era? with MediaMath
- Posted by Alex Taylor
- On Apr 22, 2022
What will consent look like in the post third-party cookie era? with MediaMath was the third session of our annual event, Identity 2022, airing back in January. In this session, IAB Europe’s Programmatic Advisor, Andrew Hayward-Wright sits down with MediaMath’s Chief Privacy Officer, Fiona Campbell-Webster, Didomi’s Chief Privacy Officer, Thomas Adhumeau, and ID5’s Head of […]
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The Identity Landscape: how publishers can lead the way in the new era of digital advertising
- Posted by Jessica Werner
- On Apr 14, 2022
The role of the publisher Publishers are the ‘suppliers’ of the identity landscape, in other words, they start the supply and demand chain by selling their ad space to buyers. It is through selling ad space that publishers can provide their audience with the free content and services they know and love. It comes as […]
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Q&A with ID5: Smart AdServer
- Posted by Alex Taylor
- On Apr 06, 2022
In this issue of ID5’s Partner Q&A series, we sit down with Smart‘s Product Marketing Lead, Demand, Marine Desoutter, to discuss continuing support in the cookieless era, the Identity Indicator report V3, scaling CTV, and more. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their […]
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Identity 2022 sessions: Taking 1st Party IDs to the next level with Adform
- Posted by Alex Taylor
- On Mar 31, 2022
Taking 1st Party IDs to the next level with Adform was the fifth session of our annual event, Identity 2022, airing back in January. In this session, Adform’s Account Manager, Agencies and Enterprises, Helen Ureta, sits down with Adform’s VP, Solutions Consulting, Martin Hill, PubMatic’s Director, Product Marketing, Alena Morris, and ID5’s Product Expert, Anissa […]
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The Identity Landscape: First-party IDs and identity resolution methods explained
- Posted by Anissa Connor
- On Mar 24, 2022
The digital advertising ecosystem is heavily reliant on conventional identification tools that are set to be blocked soon. Ad tech platforms have built their technology on third-party cookies and mobile ad IDs to enable brands to deliver personalized experiences to their audience. Third-party cookies and MAIDs have been used as deterministic signals to identify, track, […]
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Q&A with ID5: InMobi
- Posted by Alex Taylor
- On Mar 17, 2022
In this issue of ID5’s Partner Q&A series, we sit down with InMobi‘s Senior Product Marketing Manager, Cecilia N’zaou to discuss all things mobile addressability, IDFA limitations, UnifID results, and more. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their insights on the […]
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The Identity landscape: introduction and different approaches to identification
- Posted by Valbona Gjini
- On Mar 09, 2022
This blog post is the first of a series that aims to explain the difference between all the identity solutions available in the market, the use cases they solve, as well as the role that different companies play in the identity landscape
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Identity 2022 sessions: Privacy and Data Protection Standards to implement in 2022 with IAB Tech Lab
- Posted by Alex Taylor
- On Mar 03, 2022
Privacy and Data Protection Standards to implement in 2022 with IAB Tech Lab was the second session of our annual event, Identity 2022, airing back in January. In this session, ID5’s Morwenna Beales speaks with IAB Tech Lab’s Alex Cone to dive into how the IAB Tech Lab’s standards fit into the identity landscape. Let’s […]
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Identity 2022 sessions: ID in Action: How Publishers Are Implementing Cookie Alternatives with Piano
- Posted by Alex Taylor
- On Feb 24, 2022
ID in Action: How Publishers Are Implementing Cookie Alternatives by Piano was the fourth session of our annual event, Identity 2022, airing back in January. In this session, Piano’s Joanna Catalano joins Relevant Digital’s Olli Järvilehto, and IPM Group’s Olivier Evrard to discuss publisher implementation of identity solutions as traditional identifiers disappear. Let’s take a […]
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Q&A with ID5: Slickdeals
- Posted by Alex Taylor
- On Feb 22, 2022
Introducing the Q&A blog series with ID5, where we invite publisher, advertiser and adtech partners from across the globe to share their insights about the current state of the industry and beyond. Tune in each month as industry leaders answer our questions on their identity strategies, client concerns, the sustainable future of digital advertising, and […]
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Identity 2022 sessions: Identifying the Future of Mobile Identity in 2022 and Beyond with InMobi
- Posted by Alex Taylor
- On Feb 17, 2022
Identifying the Future of Mobile Identity in 2022 and Beyond by InMobi was one of the eight sessions of ID5’s annual event, Identity 2022, airing back in January. In this session, InMobi’s Senior Product Marketing Manager, Cecilia N’zaou, is joined by InMobi’s Head of Intelligence Solutions, Jeremy Huber, and ID5’s Director of Product Management, Davide […]
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Identity 2022 sessions: The Future of Audience Addressability with Smart AdServer
- Posted by Alex Taylor
- On Feb 11, 2022
The Future of Audience Addressability: Trends in the shift towards a cookieless future by Smart AdServer was the first session of ID5’s annual event, Identity 2022 in January. For this opening session, Smart’s Product Marketing Lead, Demand, Marine Desoutter, shares a sneak preview into the key insights from Smart’s Identity Indicator report V3. This report […]
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ID5’s point of view on the Belgian DPA’s ruling on the IAB Europe’s TCF
- Posted by Mathieu Roche
- On Feb 04, 2022
ID5 has reviewed the decision by the Belgian Data Protection Authority (APD) regarding the IAB Europe’s Transparency and Consent Framework (TCF). As a company, we have always been supportive of the TCF, contributing to its definition and implementation via our involvement with the IAB Tech Lab. We have also been a regular advocate of higher […]
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Identity 2022 sessions: Japanese translation
- Posted by Alex Taylor
- On Feb 02, 2022
Identity 2022 sessions: Japanese translation
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9GAG adopts ID5 ID for monetisation of ‘cookieless’ users
- Posted by Alex Taylor
- On Jan 28, 2022
9GAG, the online platform and social media website, is partnering with ID5, the leading identity solution for digital advertising. This collaboration will enable advertisers to reach and optimise users accessing 9GAG across all browsers with targeted and relevant advertising campaigns. Founded in 2008 and based in Hong Kong, 9GAG offers a wealth of digital content […]
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CPEx integrates the ID5 ID to help advertisers reach users in cookieless environments and increases click-through rate by 62%
- Posted by Jo Rosamilia
- On Jan 20, 2022
Due to the restrictions of third-party cookies, particularly on Firefox, Safari and Edge, companies from across the ad-tech industry are increasingly looking to test alternatives that will enable advertisers to continue to reach users in cookieless environments. Once such case is CPEx, who worked with DSP, Adform, SSP, Magnite, as well as a major European […]
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Addressing the Adalytics report – investigation results
- Posted by Mathieu Roche
- On Dec 20, 2021
20 December 2021 Following the Adalytics research reported in a TechCrunch article published on Friday, Dec 17, the ID5 team has paused all its activities in Europe and launched a thorough analysis of the suggestion that we were storing cookies on users’ devices even when they did not consent to us processing personal data about […]
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Addressing the TechCrunch article and Adalytics report – a message from ID5’s CEO
- Posted by Mathieu Roche
- On Dec 17, 2021
17 December 2021 On behalf of ID5, I want to address the article published by TechCrunch referring to an Adalytics report in which ID5 is accused of not respecting users’ opt-out signals transmitted to us via TCF Consent Strings. ID5 has built an identification infrastructure enabling data-driven advertising while respecting users’ privacy preferences. We believe […]
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The Essential Ingredients To Create A Future-Proofed Infrastructure
- Posted by Jo Rosamilia
- On Dec 13, 2021
How can the adtech industry ensure its long-term sustainability? The forthcoming deprecation of third-party cookies, as well as mobile advertiser IDs (MAIDs), have been of grave concern to many within the industry since they were announced. Publishers and app developers currently rely on third-party cookies and MAIDs to better monetise their inventory, while brands leverage […]
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Verve Group and Scream Malmo increase reach by 21% by activating the ID5 ID via PubMatic
- Posted by Alex Taylor
- On Dec 07, 2021
Understanding and navigating the identity space can be a daunting task, but one thing we do know for sure is that time is limited in preparing for the cookie-less future. Google may have extended the cookie deadline, but this should be seen as more time to test and prepare for the inevitable: that a better […]
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Join us for Identity 2022
- Posted by Alex Taylor
- On Dec 02, 2021
ID5’s annual event is back, and this year it will be bigger and more insightful than ever before. We have partnered with some of the most renowned innovators and thought leaders in the identity space, including Adform, InMobi, MediaMath, Piano and PubMatic, to create a jam-packed schedule of educational and compelling content. 2021 has been […]
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How Should Brands Make Their Transition to a Cookie-less Future?
- Posted by Jo Rosamilia
- On Nov 29, 2021
ID5 publishes a guide outlining all the steps advertisers need to take to successfully migrate to a better, privacy-first identification infrastructure Marketers and media planners have for years relied on third-party cookies to deliver the right message to the right user at the right time. But the era of the third-party cookie is coming to […]
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The Future Of Identity Is Simple. Here’s What’s Holding It Back.
- Posted by Mathieu Roche
- On Nov 03, 2021
Identity is making lots of headlines. What used to be a niche topic is getting a lot of attention now that the means to it are at risk. The good news is that, as the cookie panic subsides, it’s giving way to an open-mindedness toward the future of identity across the advertising industry. All of […]
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ID5 appoints Jessica Werner as Senior Director of Publisher Development and Rafael Marti as Head of Legal
- Posted by Valbona Gjini
- On Oct 07, 2021
London 7 October 2021 – ID5, the leading identity solutions provider for digital advertising, has appointed Jessica Werner as Senior Director of Publisher Development and Rafael Marti as Head of Legal. Werner will be responsible for leading ID5’s business development efforts towards media owners globally as well as directing the existing business with publishers. Marti […]
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Amobee partners with ID5 to pioneer an EMEA cross-device graph solution for the post-cookie world
- Posted by Valbona Gjini
- On Oct 01, 2021
London, 30 September 2021 – Amobee, a global leader in advertising technology that unifies audiences across TV, digital and social, and ID5, the market-leading identity solution provider, today announce an industry-first cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity focuses on ingesting and stitching together multiple […]
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OS Data Solutions integrates with ID5 and increases reach by 28% across all browsers
- Posted by Valbona Gjini
- On Sep 24, 2021
London and Berlin, 23 September 2021 – OS Data Solutions, the Premium Data Provider for Digital Marketing in Germany integrates with ID5, the leading identity solution for digital advertising, and increases its reach by 28% across all browsers. OSDS recognised that the limitations imposed by the third-party cookie were preventing them from activating their data […]
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The ID5 Podcast: Future-proofing Digital Advertising EP8 with Innovid’s Tal Chalozin
- Posted by Alex Taylor
- On Sep 10, 2021
Introducing episode seven of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this eighth episode […]
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The ID5 Podcast: Future-proofing Digital Advertising EP7 with Mobile Dev Memo’s Eric Seufert
- Posted by Alex Taylor
- On Aug 26, 2021
Introducing episode seven of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this seventh episode […]
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The ID5 Podcast: Future-proofing Digital Advertising EP6 with Havas’ Jamie Seltzer
- Posted by Alex Taylor
- On Aug 20, 2021
Introducing episode six of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this sixth episode […]
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The ID5 Podcast: Future-proofing Digital Advertising EP5 with Publicis’ Jess Simpson
- Posted by Alex Taylor
- On Aug 16, 2021
Introducing episode five of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this fifth episode […]
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The ID5 Podcast: Future-proofing Digital Advertising EP4 with MathCapital’s Eric Franchi
- Posted by Alex Taylor
- On Aug 05, 2021
Introducing episode four of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this fourth episode […]
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The ID5 Podcast: Future-proofing Digital Advertising EP3 with MediaMath’s Joe Zawadzki
- Posted by Alex Taylor
- On Jul 29, 2021
Introducing episode three of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this third episode […]
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Entrepreneur and digital technology innovator, Ana Milicevic, joins ID5’s Board of Directors
- Posted by Alex Taylor
- On Jul 23, 2021
Milicevic’s experience and unique perspective of the advertising and technology industries will help guide ID5’s growth objectives and strategic vision ID5, the independent identity solution provider, announces the appointment of media executive Ana Milicevic as Adviser and Member of its Board of Directors. Ana Milicevic is an entrepreneur, media executive and digital data innovator who […]
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The ID5 Podcast: Future-proofing Digital Advertising EP2 with Sparrow Advisers’ Ana Milicevic
- Posted by Alex Taylor
- On Jul 22, 2021
Introducing episode two of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this second episode […]
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The ID5 Podcast: Future-proofing Digital Advertising EP1 with LUMA’s Terry Kawaja
- Posted by Alex Taylor
- On Jul 06, 2021
Introducing The ID5 Podcast’s very first series: Future-proofing Digital Advertising. The incredible growth of the internet, alongside its measurable and data-driven approach, has made digital advertising attractive for both investors and consumers. As a consequence, hundreds of technology companies have quickly populated the market, making the ecosystem more competitive and innovative, yet also more complex. […]
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Google’s announcement on pushing back the third-party cookie deadline gives the Open Web more time to get things right
- Posted by Mathieu Roche
- On Jun 24, 2021
Another week, another bombshell announcement in the world of advertising identity. This time, it’s Google pushing back their ultimatum for the deprecation of third-party cookies in Chrome. Good news for most of us probably, but also a two-sided announcement. On the one hand, this news will come as a relief to publishers and platforms who […]
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The state of universal identifiers: ID5, Adform and PubMatic reveal all in MadTech Vodcast episode
- Posted by Alex Taylor
- On Jun 10, 2021
What is the state of universal identifiers in 2021? To answer this question, our Mathieu Roche joined Jakob Bak, Co-founder and Director at Adform and Emma Newman, CRO EMEA at PubMatic, for a MadTech vodcast episode, hosted and moderated by ExchangeWire’s Ciaran O’Kane. The speakers came together to discuss critical questions on the tips of […]
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Reliance on cohorts and deterministic signals is not enough for the industry to thrive in the cookie-less future; finds ID5’s identity report
- Posted by Alex Taylor
- On May 10, 2021
The identity solution provider surveyed the industry for its second report to assess the significance of Identity in digital advertising and how perspectives on identity have changed over time ID5, the independent universal ID solution for digital advertising, has released its second edition of The State of Digital Identity, an industry report that examines identity […]
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ID5 appoints Joseph Quaglia as VP Sales and Business Development
- Posted by Alex Taylor
- On Apr 28, 2021
Senior ad tech leader joins ID5 to help scale the alternative identity infrastructure globally as the industry prepares for a cookie-less future Joseph Quaglia is joining ID5, the leading independent identity solution for digital advertising. As ID5’s very first US-based hire, Quaglia will lead commercial discussions with the major players across the ad-tech and martech […]
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ID5 raises $6 million in Series A funding
- Posted by Valbona Gjini
- On Mar 30, 2021
The identity specialist will use the funds to expand its operations and provide the digital advertising ecosystem with the infrastructure required to challenge Google’s dominance ID5, the leading independent identity solution provider, announces a “series A” funding round of $6 million. Alliance Entreprendre and Progress Ventures join existing lead investor 360 Capital Partners to support […]
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Google’s announcement on identifiers is a big opportunity for the Open Web
- Posted by Mathieu Roche
- On Mar 04, 2021
Google announced yesterday that its advertising stack (i.e. mainly the ad manager publisher ad server, the Open Bidding and Adex ad exchanges, and the DV360 buy-side platform) will not build, or use, next-generation user IDs created to replace third-party cookies. This does not come as a huge surprise to us. ID5’s strategy has always been […]
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Identity 2021 virtual sessions: US Supply-side Panel
- Posted by Alex Taylor
- On Feb 02, 2021
The ‘US Supply-side Panel’ was the final session of Identity 2021, the virtual event hosted by ID5 on December 3. The format involved a conversation between our Joanna Burton and three representatives from some of the biggest US Publishers, including Dotdash’s Sara Badler, Advance Local’s Jeff Sutton and Playwire’s Nathan Thomas. The four of them […]
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Identity 2021 virtual sessions: Fireside Chat with Josh Cierski from Reckitt Benckiser
- Posted by Alex Taylor
- On Jan 26, 2021
‘Fireside Chat with Josh Cierski from Reckitt Benckiser‘ was the sixth session of Identity 2021, the virtual event hosted by ID5 on December 3. The format involved a conversation between ID5 Advisor, Anthony Rhind and Reckitt Benckiser’s Digital Media Manager, Josh Cierski, where they took a deep dive into the buy-side perspective on the future […]
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Identity 2021 virtual sessions: The Future of Identity: a CTO Perspective
- Posted by Alex Taylor
- On Jan 19, 2021
‘The Future of Identity: a CTO Perspective’ was the fifth session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed a conversation between AdExchanger‘s Allison Schiff and CTO representatives from some of the biggest names in the digital advertising sphere, including The Trade Desk’s Dave Pickles, FreeWheel’s Diane Yu, […]
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Why cohorts is a privacy detour the media industry should avoid
- Posted by Mathieu Roche
- On Jan 15, 2021
With the end of cookies and Mobile Advertising ID’s fast approaching, there is no shortage of discussion about ways to maintain some form of user identification. We need to figure out how data-driven advertising will work within the scope of privacy regulations and technical possibilities. Lately, this debate has revolved around two very different strategic […]
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