Latest News and Events
Join us for Identity 2022
- Posted by Alex Taylor
- On Dec 02, 2021
ID5’s annual event is back, and this year it will be bigger and more insightful than ever before. We have partnered with some of the most renowned innovators and thought leaders in the identity space, including Adform, InMobi, MediaMath, Piano and PubMatic, to create a jam-packed schedule of educational and compelling content. 2021 has been […]
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Addressing the Adalytics report – investigation results
- Posted by Mathieu Roche
- On Dec 20, 2021
20 December 2021 Following the Adalytics research reported in a TechCrunch article published on Friday, Dec 17, the ID5 team has paused all its activities in Europe and launched a thorough analysis of the suggestion that we were storing cookies on users’ devices even when they did not consent to us processing personal data about […]
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Addressing the TechCrunch article and Adalytics report – a message from ID5’s CEO
- Posted by Mathieu Roche
- On Dec 17, 2021
17 December 2021 On behalf of ID5, I want to address the article published by TechCrunch referring to an Adalytics report in which ID5 is accused of not respecting users’ opt-out signals transmitted to us via TCF Consent Strings. ID5 has built an identification infrastructure enabling data-driven advertising while respecting users’ privacy preferences. We believe […]
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The Essential Ingredients To Create A Future-Proofed Infrastructure
- Posted by Jo Rosamilia
- On Dec 13, 2021
How can the adtech industry ensure its long-term sustainability? The forthcoming deprecation of third-party cookies, as well as mobile advertiser IDs (MAIDs), have been of grave concern to many within the industry since they were announced. Publishers and app developers currently rely on third-party cookies and MAIDs to better monetise their inventory, while brands leverage […]
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Verve Group and Scream Malmo increase reach by 21% by activating the ID5 ID via PubMatic
- Posted by Alex Taylor
- On Dec 07, 2021
Understanding and navigating the identity space can be a daunting task, but one thing we do know for sure is that time is limited in preparing for the cookie-less future. Google may have extended the cookie deadline, but this should be seen as more time to test and prepare for the inevitable: that a better […]
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How Should Brands Make Their Transition to a Cookie-less Future?
- Posted by Jo Rosamilia
- On Nov 29, 2021
ID5 publishes a guide outlining all the steps advertisers need to take to successfully migrate to a better, privacy-first identification infrastructure Marketers and media planners have for years relied on third-party cookies to deliver the right message to the right user at the right time. But the era of the third-party cookie is coming to […]
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The Future Of Identity Is Simple. Here’s What’s Holding It Back.
- Posted by Mathieu Roche
- On Nov 03, 2021
Identity is making lots of headlines. What used to be a niche topic is getting a lot of attention now that the means to it are at risk. The good news is that, as the cookie panic subsides, it’s giving way to an open-mindedness toward the future of identity across the advertising industry. All of […]
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ID5 appoints Jessica Werner as Senior Director of Publisher Development and Rafael Marti as Head of Legal
- Posted by Valbona Gjini
- On Oct 07, 2021
London 7 October 2021 – ID5, the leading identity solutions provider for digital advertising, has appointed Jessica Werner as Senior Director of Publisher Development and Rafael Marti as Head of Legal. Werner will be responsible for leading ID5’s business development efforts towards media owners globally as well as directing the existing business with publishers. Marti […]
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Amobee partners with ID5 to pioneer an EMEA cross-device graph solution for the post-cookie world
- Posted by Valbona Gjini
- On Oct 01, 2021
London, 30 September 2021 – Amobee, a global leader in advertising technology that unifies audiences across TV, digital and social, and ID5, the market-leading identity solution provider, today announce an industry-first cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity focuses on ingesting and stitching together multiple […]
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OS Data Solutions integrates with ID5 and increases reach by 28% across all browsers
- Posted by Valbona Gjini
- On Sep 24, 2021
London and Berlin, 23 September 2021 – OS Data Solutions, the Premium Data Provider for Digital Marketing in Germany integrates with ID5, the leading identity solution for digital advertising, and increases its reach by 28% across all browsers. OSDS recognised that the limitations imposed by the third-party cookie were preventing them from activating their data […]
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The ID5 Podcast: Future-proofing Digital Advertising EP8 with Innovid’s Tal Chalozin
- Posted by Alex Taylor
- On Sep 10, 2021
Introducing episode seven of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this eighth episode […]
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The ID5 Podcast: Future-proofing Digital Advertising EP7 with Mobile Dev Memo’s Eric Seufert
- Posted by Alex Taylor
- On Aug 26, 2021
Introducing episode seven of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this seventh episode […]
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The ID5 Podcast: Future-proofing Digital Advertising EP6 with Havas’ Jamie Seltzer
- Posted by Alex Taylor
- On Aug 20, 2021
Introducing episode six of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this sixth episode […]
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The ID5 Podcast: Future-proofing Digital Advertising EP5 with Publicis’ Jess Simpson
- Posted by Alex Taylor
- On Aug 16, 2021
Introducing episode five of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this fifth episode […]
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The ID5 Podcast: Future-proofing Digital Advertising EP4 with MathCapital’s Eric Franchi
- Posted by Alex Taylor
- On Aug 05, 2021
Introducing episode four of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this fourth episode […]
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The ID5 Podcast: Future-proofing Digital Advertising EP3 with MediaMath’s Joe Zawadzki
- Posted by Alex Taylor
- On Jul 29, 2021
Introducing episode three of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this third episode […]
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Entrepreneur and digital technology innovator, Ana Milicevic, joins ID5’s Board of Directors
- Posted by Alex Taylor
- On Jul 23, 2021
Milicevic’s experience and unique perspective of the advertising and technology industries will help guide ID5’s growth objectives and strategic vision ID5, the independent identity solution provider, announces the appointment of media executive Ana Milicevic as Adviser and Member of its Board of Directors. Ana Milicevic is an entrepreneur, media executive and digital data innovator who […]
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The ID5 Podcast: Future-proofing Digital Advertising EP2 with Sparrow Advisers’ Ana Milicevic
- Posted by Alex Taylor
- On Jul 22, 2021
Introducing episode two of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this second episode […]
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The ID5 Podcast: Future-proofing Digital Advertising EP1 with LUMA’s Terry Kawaja
- Posted by Alex Taylor
- On Jul 06, 2021
Introducing The ID5 Podcast’s very first series: Future-proofing Digital Advertising. The incredible growth of the internet, alongside its measurable and data-driven approach, has made digital advertising attractive for both investors and consumers. As a consequence, hundreds of technology companies have quickly populated the market, making the ecosystem more competitive and innovative, yet also more complex. […]
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Google’s announcement on pushing back the third-party cookie deadline gives the Open Web more time to get things right
- Posted by Mathieu Roche
- On Jun 24, 2021
Another week, another bombshell announcement in the world of advertising identity. This time, it’s Google pushing back their ultimatum for the deprecation of third-party cookies in Chrome. Good news for most of us probably, but also a two-sided announcement. On the one hand, this news will come as a relief to publishers and platforms who […]
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The state of universal identifiers: ID5, Adform and PubMatic reveal all in MadTech Vodcast episode
- Posted by Alex Taylor
- On Jun 10, 2021
What is the state of universal identifiers in 2021? To answer this question, our Mathieu Roche joined Jakob Bak, Co-founder and Director at Adform and Emma Newman, CRO EMEA at PubMatic, for a MadTech vodcast episode, hosted and moderated by ExchangeWire’s Ciaran O’Kane. The speakers came together to discuss critical questions on the tips of […]
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Reliance on cohorts and deterministic signals is not enough for the industry to thrive in the cookie-less future; finds ID5’s identity report
- Posted by Alex Taylor
- On May 10, 2021
The identity solution provider surveyed the industry for its second report to assess the significance of Identity in digital advertising and how perspectives on identity have changed over time ID5, the independent universal ID solution for digital advertising, has released its second edition of The State of Digital Identity, an industry report that examines identity […]
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ID5 appoints Joseph Quaglia as VP Sales and Business Development
- Posted by Alex Taylor
- On Apr 28, 2021
Senior ad tech leader joins ID5 to help scale the alternative identity infrastructure globally as the industry prepares for a cookie-less future Joseph Quaglia is joining ID5, the leading independent identity solution for digital advertising. As ID5’s very first US-based hire, Quaglia will lead commercial discussions with the major players across the ad-tech and martech […]
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ID5 raises $6 million in Series A funding
- Posted by Valbona Gjini
- On Mar 30, 2021
The identity specialist will use the funds to expand its operations and provide the digital advertising ecosystem with the infrastructure required to challenge Google’s dominance ID5, the leading independent identity solution provider, announces a “series A” funding round of $6 million. Alliance Entreprendre and Progress Ventures join existing lead investor 360 Capital Partners to support […]
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Google’s announcement on identifiers is a big opportunity for the Open Web
- Posted by Mathieu Roche
- On Mar 04, 2021
Google announced yesterday that its advertising stack (i.e. mainly the ad manager publisher ad server, the Open Bidding and Adex ad exchanges, and the DV360 buy-side platform) will not build, or use, next-generation user IDs created to replace third-party cookies. This does not come as a huge surprise to us. ID5’s strategy has always been […]
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Identity 2021 virtual sessions: US Supply-side Panel
- Posted by Alex Taylor
- On Feb 02, 2021
The ‘US Supply-side Panel’ was the final session of Identity 2021, the virtual event hosted by ID5 on December 3. The format involved a conversation between our Joanna Burton and three representatives from some of the biggest US Publishers, including Dotdash’s Sara Badler, Advance Local’s Jeff Sutton and Playwire’s Nathan Thomas. The four of them […]
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Identity 2021 virtual sessions: Fireside Chat with Josh Cierski from Reckitt Benckiser
- Posted by Alex Taylor
- On Jan 26, 2021
‘Fireside Chat with Josh Cierski from Reckitt Benckiser‘ was the sixth session of Identity 2021, the virtual event hosted by ID5 on December 3. The format involved a conversation between ID5 Advisor, Anthony Rhind and Reckitt Benckiser’s Digital Media Manager, Josh Cierski, where they took a deep dive into the buy-side perspective on the future […]
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Identity 2021 virtual sessions: The Future of Identity: a CTO Perspective
- Posted by Alex Taylor
- On Jan 19, 2021
‘The Future of Identity: a CTO Perspective’ was the fifth session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed a conversation between AdExchanger‘s Allison Schiff and CTO representatives from some of the biggest names in the digital advertising sphere, including The Trade Desk’s Dave Pickles, FreeWheel’s Diane Yu, […]
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Why cohorts is a privacy detour the media industry should avoid
- Posted by Mathieu Roche
- On Jan 15, 2021
With the end of cookies and Mobile Advertising ID’s fast approaching, there is no shortage of discussion about ways to maintain some form of user identification. We need to figure out how data-driven advertising will work within the scope of privacy regulations and technical possibilities. Lately, this debate has revolved around two very different strategic […]
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Identity 2021 virtual sessions: EU Supply-side Panel
- Posted by Alex Taylor
- On Jan 12, 2021
The ‘EU Supply-side Panel’ was the third session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed a conversation between our Mathieu Roche and four representatives of some of the biggest EU Publishers, including Azerion’s Sandra Yassaka, Prisa’s Xavier Garrido, MailOnline’s Lauren Dick and Ströer’s Abdelkader Barjiji. The five […]
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Mathieu Roche demystifies cross-domain reconciliation in this TraderTalkTV episode
- Posted by Alex Taylor
- On Jan 05, 2021
“As an industry, we should offer as many technical methods and capabilities as possible to provide publishers and brands with valuable ID, as long as we have consent”. On November 9, ExchangeWire invited our Mathieu Roche to speak on one of the latest TraderTalkTV Whiteboard episodes, accompanied by Ciaran O’Kane. During the session, Roche’s role […]
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Identity 2021 virtual sessions: Adform’s Journey from 3rd to 1st-party IDs
- Posted by Alex Taylor
- On Dec 21, 2020
‘Adform’s Journey from 3rd to 1st-party IDs’ was the second session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed a conversation between ID5’s Morwenna Beales and Adform’s Lucia Mastromauro and Jakob Bak, where they discussed the process taken by the global advertising technology company, Adform, in rebuilding its […]
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Identity 2021 virtual sessions: The Impact of Identity Providers on Publishers’ Advertising Revenues
- Posted by Alex Taylor
- On Dec 11, 2020
‘The Impact of Identity Providers on Publishers’ Advertising Revenues’ by Webedia and Pubstack was the fourth session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed an industry analysis presented by Pubstack’s Adrien Rouget and Webedia’s Inès Mouadil, where they outlined their recent study conducted to understand the influence […]
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Join us for Identity 2021
- Posted by Valbona Gjini
- On Nov 05, 2020
2020 has been a pivotal year for Identity. Chrome’s announcement on the deprecation of third-party cookies has been a catalyst for change. It has forced the industry to accelerate the efforts to build a new identification infrastructure that benefits both publishers and advertisers in the cookie-less future. 2021 is supposed to be the last year […]
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AW2020: ID5 moderates panel discussion on identity as part of Advertising Week 2020
- Posted by Alex Taylor
- On Oct 28, 2020
“Start talking to your partners now – this is not a conversation for the future. If your technology partner is not able to clearly articulate what their strategy is for identity over the next 18-24 months, that might be cause for concern.” Chris Keenan, MediaMath. Identity is an undeniably complex issue but is nevertheless an […]
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Hate the Player and the Game: How Big Tech Use Their Infrastructure to Stifle Competition
- Posted by Valbona Gjini
- On Oct 14, 2020
Owning the infrastructure behind an industry provides the opportunity to set its rules. When those who own the infrastructure also actively operate and compete in the industry, rules can be used to favour their businesses. Welcome to the world of digital advertising, where tech giants like Google and Apple own browsers (Chrome and Safari) as […]
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gutefrage.net activates Universal ID from ID5 to provide ‘cookieless’ identification
- Posted by Valbona Gjini
- On Sep 21, 2020
Advertisers can target, frequency cap and measure performance in a privacy-compliant manner without using third-party cookies Munich and London, 16 September 2020, – gutefrage.net, the largest advisory community in Germany, is integrating with ID5. the independent identity solution for digital advertising, to enable ‘cookieless’ identification. Brands and their agencies using Universal ID will be able […]
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Throtle and ID5 Partner to Fuel Cookieless Identity Capabilities
- Posted by Valbona Gjini
- On Sep 07, 2020
Red Bank, NJ — August 31 2020: Throtle, a leader in identity resolution, data onboarding, and emerging cookieless identities has partnered with ID5, the independent identity solution for digital advertising, to allow brands and publishers to identify consumers without using third-party cookies across channels and devices. The advertising industry is redefining industry practices in 2020 and […]
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ID5 and CafeMedia partner to provide cookie-less identification capabilities to thousands of publishers
- Posted by Valbona Gjini
- On Jul 10, 2020
Partnership allows CafeMedia’s publishers to identify users in a privacy-compliant manner without using third-party cookies and guarantee better monetisation beyond 2022. New York and London, July 9, 2020 – ID5, the independent identity solution for digital advertising, announces a partnership with CafeMedia, the world’s largest ad management service which provides technology and services to help […]
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Webinar: Diversity in digital advertising – are we doing enough?
- Posted by Valbona Gjini
- On Jul 08, 2020
Diversity has become an increasingly important discussion topic in the digital advertising industry in the last few years and it has recently been amplified by the #blacklivesmatter movement and protests around the world. Have we, as an industry, done enough to support diversity in our organisations and in our initiatives? Some have probably done more […]
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The laptop-side chat – Episode 9 with Jana Meron and Jeremy Fain
- Posted by Valbona Gjini
- On May 27, 2020
In the ninth episode and last of the laptop-side chat series, Mathieu Roche talked with Jana Meron, SVP Programmatic & Data Strategy at Insider and with Jeremy Fain, CEO and Co-founder of Cognitiv. The live webcast was broadcast on Wednesday 3 June at 3:00 pm GMT / 4:00 pm CET / 10:00 am EST. If you […]
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The Advertising Identity Guide: a resource to help you prepare for the cookie-less future
- Posted by Valbona Gjini
- On May 27, 2020
Identity is the foundation of digital advertising as it enables core capabilities like profiling and targeting, frequency capping, and performance attribution. The death of the 3rd party cookie has brought lots of attention to Identity and is forcing the industry to redesign the way we identify users for advertising purposes. In the last few weeks, […]
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Adoption of shared ID solution accelerates as publishers and ad tech platforms prepare for a cookie-less future
- Posted by Valbona Gjini
- On May 15, 2020
Despite the COVID-19 situation, industry efforts to solve the identity crisis are not slowing down. On the contrary, identity providers are seeing a strong increase in demand for cookie-less identification solutions, as publishers and brands use the current down times to plan their post-coronavirus strategy. This trend is visible in Prebid, where the rate of […]
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The laptop-side chat – Episode 8 with Frith Fraser and Nick McCarthy
- Posted by Valbona Gjini
- On May 14, 2020
In the eighth episode of the laptop-side chat series, Mathieu Roche talked with Frith Fraser, Vice President, Activation at MediaMath and with Nick McCarthy, SVP, Data Solution EMEA at Merkle. The live webcast was broadcast on Wednesday 20 May at 3:00 pm GMT / 4:00 pm CET / 10:00 am EST. If you missed the live […]
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The laptop-side chat – Episode 7 with Tom Kershaw and Paul Bannister
- Posted by Valbona Gjini
- On May 07, 2020
In the seventh episode of the laptop-side chat series, Mathieu Roche talked with Tom Kershaw, CTO at Rubicon Project and with Paul Bannister, CSO at Cafe Media. The live webcast was broadcast on Wednesday 13 May at 4:00 pm GMT / 5:00 pm CET / 11:00 am EST / 8:00 am PST. With Tom being Chairman […]
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The laptop-side chat – Episode 6 with Kristina Prokop and Kasper Skou
- Posted by Valbona Gjini
- On May 01, 2020
In the sixth episode of the laptop-side chat series, Mathieu Roche spoke with Kristina Prokop, CEO & Co-founder at Eyeota and with Kasper Skou, CEO and Co-founder at Semasio. The live webcast was broadcast on Wednesday 6 May at 3:00 pm GMT / 4:00 pm CET / 10:00 am EST. If you missed it, you can […]
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The laptop-side chat – Episode 5 with Stephanie Layser and Adam Solomon
- Posted by Valbona Gjini
- On Apr 23, 2020
In the fifth episode of the laptop-side chat series, Mathieu Roche talked with Stephanie Layser, VP, Advertising Technology at News Corp and with Adam Solomon, Chief Growth Officer at Lotame. The live webcast was broadcast on Wednesday 29 April at 3:00 pm GMT / 4:00 pm CET / 10:00 am EST. If you missed it you […]
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The laptop-side chat – Episode 4 with Michael Nevins and Romain Job
- Posted by Valbona Gjini
- On Apr 15, 2020
In the fourth episode of the laptop-side chat series, our Chief Strategy Officer, Joanna Burton, will speak with Michael Nevins, Chief Marketing Officer at Smart AdServer and to Romain Job, Chief Strategy Officer at Smart AdServer.
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The laptop-side chat – Episode 3 with Emma Newman and Lucia Mastromauro
- Posted by Valbona Gjini
- On Apr 01, 2020
In the third episode of the series, our CEO, Mathieu Roche, spoke with Lucia Mastromauro, VP Global Agency Development at Adform and Emma Newman CRO, EMEA at PubMatic.
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The laptop-side chat – Episode 2 with Cadi Jones and Paul Gubbins
- Posted by Valbona Gjini
- On Mar 27, 2020
In the second episode of the series, our CEO, Mathieu Roche, will speak with Cadi Joens, Commercial Director EMEA at Beeswax and Paul Gubbins, Digital Advertising Consultant. The webcast was broadcast on Wednesday 1 April at 3:00 pm GMT. If you missed it you can watch the recording below. The laptop-side chat is a series […]
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