2021 has been nothing short of an eventful year in the identity space, primarily with Google postponing the deprecation of third-party cookies and Apple’s latest updates. As we look towards 2022, we can expect a pivotal year ahead as the industry prepares to migrate to a new privacy-focused infrastructure that does not rely on traditional identification methods such as third-party cookies and MAIDs.

To prepare for the road ahead, ID5, alongside event partners Adform, InMobi, MediaMath, Piano, Pubmatic & Smart, organized Identity 2022, a virtual event designed to help you navigate through all the changes, as well as provide you with the information needed to evaluate and test all the technologies and methodologies available in ensuring that your business is prepared to thrive in the new era of digital advertising. The event was broadcast on January 26, 2022.