“Building Addressability into CTV” is the first guide dedicated to exploring identity challenges and opportunities in Connected TV. Developed with the support of 15 thought leaders and experts from across the industry, the guide breaks down the complex CTV landscape, explores its building blocks, and analyzes the key challenges that the channel faces today. It also explores the opportunities ahead and outlines actionable strategies to improve consistency, scale, and performance, paving the way for smarter advertising and more sustainable growth in CTV.
Contributors:
Domenic Venuto, EVP, Chief of Product & Data, Horizon Media
Ana Milicevic, Co-Founder, Sparrow Advisers
Joanna Burton, Industry Expert
Brad Danaher, VP of Advanced TV, TransUnion
Andrea Kwiatek, Director of Strategic Partnerships, Goodway Group
Sven Hagemeier, General Manager of Inventory Development, The Trade Desk
Emily Kistner, Senior Director, Advanced TV & Video, Captify
William Jones, Senior Director, Head of Advanced TV and Omnichannel Activation, Adform
David Koye, Co-founder and Chief Product Officer, tvScientific
Mark Douglas, CEO, MNTN
Josh Jacobs, Chief Product Officer, Samba TV
Christopher Murphy, SVP of Strategy & Business Development, Innovid
Fariba Zamaniyan, Global VP of Data Monetization, TiVo
Morwenna Beales, VP of Publisher Development, ID5
Davide Rosamilia, VP of Product, ID5