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A Guide to Smarter Advertising and Sustainable Growth in Connected Television

“Building Addressability into CTV” is the first guide dedicated to exploring identity challenges and opportunities in Connected TV. Developed with the support of 15 thought leaders and experts from across the industry, the guide breaks down the complex CTV landscape, explores its building blocks, and analyzes the key challenges that the channel faces today. It also explores the opportunities ahead and outlines actionable strategies to improve consistency, scale, and performance, paving the way for smarter advertising and more sustainable growth in CTV.

Contributors:

  • Domenic Venuto, EVP, Chief of Product & Data, Horizon Media

  • Ana Milicevic, Co-Founder, Sparrow Advisers

  • Joanna Burton, Industry Expert

  • Brad Danaher, VP of Advanced TV, TransUnion 

  • Andrea Kwiatek, Director of Strategic Partnerships, Goodway Group

  • Sven Hagemeir, General Manager of Inventory Development, The Trade Desk

  • Emily Kistner, Senior Director, Advanced TV & Video, Captify

  • William Jones, Senior Director, Head of Advanced TV and Omnichannel Activation, Adform

  • David Koye, Co-founder and Chief Product Officer, tvScientific 

  • Mark Douglas, CEO, MNTN

  • Josh Jacobs, Chief Product Officer, Samba TV

  • Christopher Murphy, SVP of Strategy & Business Development, Innovid 

  • Fariba Zamaniyan, Global VP of Data Monetization, TiVo

  • Morwenna Beales, VP of Publisher Development, ID5

  • Davide Rosamilia, VP of Product, ID5

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