Triton Digital Joins Forces with ID5 to Fuel Audio Addressability

In the rapidly evolving audio landscape, technology providers must embrace future-proof identification solutions to increase advertising effectiveness and stimulate channel growth. Triton Digital, a leader in technology and services for the digital audio and broadcast radio industries, has partnered with ID5 to maximize audience addressability and enhance audio targeting for its users without compromising privacy and data protection.

Triton Digital has seamlessly integrated ID5’s cutting-edge cross-device identity graph into its advanced listener profiling system, revolutionizing audio advertising within the Audio Marketplace.

Leveraging the power of the ID5 Graph, Triton enhances audio listener profiles by linking publisher-generated signals like IP addresses to precise, universal, and consented ID5 IDs, ensuring unparalleled accuracy and depth in audience targeting.

Triton Digital enrolled a select number of broadcasters from its clientele whose audio listener profiles were enhanced with the ID5 ID and other identifiers provided by the ID5 Graph, making them more valuable and addressable to audio buyers.

Following the test period in November and December 2023, Triton reported an average positive lift of 20% in revenue per thousand impressions for publishers utilizing the ID5 Graph. Encouraged by these promising results, Triton is progressively availing the ID5-powered profile enrichment solution across its publishers globally.

Partnering with ID5 has empowered Triton Digital to revolutionize publisher addressability and monetization prowess while prioritizing audience data protection and compliance with rigorous global privacy mandates. This bespoke identity solution for the Digital Audio Marketplace solidifies Triton's leadership as the foremost audio SSP, committed to reshaping the audio realm through groundbreaking technologies that elevate user experiences and set new benchmarks for the industry.