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With the countdown to the demise of third-party cookies well and truly underway, 2024 looks set to be a pivotal year for the digital advertising industry. Google will be switching off third-party cookies for 1% of its users in Q1 2024, followed by a broader phase-out for all Chrome users by Q3 2024.

For this reason, ID5 brought together 20+ industry experts to provide fresh perspectives and information on the industry’s readiness for the third-party cookie’s demise as well as examine other channels, such as CTV, to help you best structure an all-rounded, omnichannel identity strategy. The event was broadcast on December 14 2023.

Fill in the form below to access the recording. If you have any questions, please contact marketing@id5.io.


By submitting this form, you agree that ID5's services will be governed by the ID5 Site Agreement, available at this link, which you will sign on behalf of your organization in the next step.