With the countdown to the demise of third-party cookies well and truly underway, 2024 looks set to be a pivotal year for the digital advertising industry. Google will be switching off third-party cookies for 1% of its users in Q1 2024, followed by a broader phase-out for all Chrome users by Q3 2024.
For this reason, ID5 brought together 20+ industry experts to provide fresh perspectives and information on the industry’s readiness for the third-party cookie’s demise as well as examine other channels, such as CTV, to help you best structure an all-rounded, omnichannel identity strategy. The event was broadcast on December 14 2023.