The past year was one of surprises. As of now, Chrome still remains indecisive over the future of cookies, and hacking cross-channel addressability is becoming more crucial every day, so it is important to know how to navigate the challenges posed by this increasingly fragmented landscape.

For this reason, ID5 brought together industry thought leaders to support publishers, advertisers and platforms in their preparation for 2025. Topics included the state of digital identity, CTV measurement, M&A in adtech, IDs in the bidstream & bid requests, and more. Complete the form to access the event recording now.