See the latest studies and reports from ID5 to learn more about identity in digital advertising

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ID5 Case Studies
May 2023

Havas & PubMatic Case Study

The transition to cookieless digital advertising presents media buyers with an opportunity to discover new ways to reach their target audiences and create optimal, consistent user journeys. Havas Media was looking for an independent technology partner to help activate addressable audiences for brands. As a result, Havas Media partnered with PubMatic to leverage the ID5 ID to activate their data segments in cookieless environments.

Oct 2022

Sovrn Case Study

Sovrn Signal and ID5 demonstrate that publishers can unlock a near two times greater lift in eCPMs on a third of their US audiences

Aug 2022

Amobee & Gusbourne Case Study

Integration between Amobee and ID5 enabled boutique wine brand Gusbourne to increase reach and conversions.

2022

Insticator Case Study

Insticator, a leader in publisher engagement solutions, integrates the ID5 ID and sees their fill-rate increase by 58% across all browsers

2022

IBM & MediaMath Case Study

The ID5 and MediaMath server-side integration enables IBM to reach and retarget elusive high-value, B2B Safari users.

Reports Reports
ID5 Reports
2023

Unlocking the value of cookieless - A brand's guide to leveraging universal IDs

Calling all brands! With the proliferation of identifiers on the market, it can be difficult to navigate the identity landscape. This guide aims to provide brands with the knowledge and tools needed to evaluate and adopt UIDS to make the most of the cookieless present and prepare for the future. Download the guide to learn more

2022

The State of Digital Identity Report - 2022

ID5 surveys 164 participants to create the third edition of The State of Digital Identity report, providing insight into the identity landscape in 2022

2022

Sincera study: The impact of cookie syncing on data leakage and energy consumption

For this study, ID5 commissions Sincera to assess the damaging implications of cookie syncing for publishers

2021

The Essential Ingredients To Create A Future-Proofed Infrastructure

Wondering how the adtech industry can ensure its long-term sustainability? Read about creating a future-proofed infrastructure now.

2021

Transition to a Cookie-less Future: A Guide for Brands

Calling all marketers! Our guide, Transition to a Cookie-less Future, explains all the steps brands need to take to implement shared ID solutions to reach cookie-less audiences effectively. Download it now.

Videos Videos
ID5 Videos
2023

An Introduction to Digital Identifiers

The identity landscape can be tricky to navigate, making the process of choosing the right identity solution for your business even trickier. That's why we teamed up with TPA Digital to bring you a video-led, interactive course on 'An Introduction to Digital Identifiers' to shed some light on this complex topic.

2023

Identity 2023: Virtual Event Recording

Watch the on-demand recording of our annual virtual event to learn how best to structure your identity strategy for the road ahead. Access the event recording now.

2022

Identity 2022 New York Video Recording

Watch the on-demand recording of our first US event to empower yourself with valuable insights and actionable takeaways to apply to your identity strategy

2022

Identity 2022: Virtual Event Recording

Tune in to the on-demand recording of our annual virtual event to learn how identity innovators are preparing for the post-cookie era. Access the event recording now.

2021

ID5 First Impressions Session and Q&A with Beeler.Tech

Calling all publishers! Click below to access the on-demand recording of our First Impressions session with Beeler.Tech for a deep-dive into the ID5 ID solution alongside answers to your identity questions courtesy of Joanna Burton and Joseph Quaglia.

Podcasts Podcasts
ID5 Podcasts

Season 2 | Episode 6 | Oct 12, 2022

How to Thrive in the Cookieless Present with Havas Media Group’s Kevin Fernandes

In this episode, our Joanna Burton sits down with Havas Media Group‘s Head of Data Solutions & AdTech, Kevin Fernandes, to discuss how Havas and the ID5 ID enabled Baiada to see a 19x uplift in engagement in cookieless Safari.

Season 2 | Episode 5 | Sep 30, 2022

How to Thrive in the Cookieless Present with Prisma Media’s Dan Garzon

In this episode, our Joanna Burton sits down with Prisma Media’s Digital Business Unit Director, Dan Garzon, to reveal where they have seen success in developing their identity strategy.

Season 2 | Episode 4 | Sep 27, 2022

How to Thrive in the Cookieless Present with Sovrn’s Peter Cunha

In this episode, our Joanna Burton sits down with Sovrn’s Managing Director, Ad Management, Peter Cunha, to discuss how publishers leveraging Sovrn Signal and the ID5 ID can unlock a near two times greater lift in eCPMs.

Season 2 | Episode 3 | Sep 16, 2022

How to Thrive in the Cookieless Present with Relevant Digital’s Olli Järvilehto

In this episode, our Joanna Burton sits down with Relevant Digital’s Chief Operating Officer, Olli Järvilehto, to discuss how they saw a reach increase of over 100% in Safari in both mobile and desktop environments thanks to the ID5 ID.