See the latest studies and reports from ID5 to learn more about identity in digital advertising

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ID5 Case Studies
Oct 2022

Sovrn Case Study

Most publishers today don’t have the capacity to leverage their own first-party data assets. To support their monetization efforts, Sovrn and ID5 ran a test demonstrating the value publishers gain by using the ID5 ID and Sovrn’s Data Collective to enrich and segment their first-party data and link hashed emails. Download the case study to learn more.

Aug 2022

Amobee & Gusbourne Case Study

Integration between Amobee and ID5 enabled boutique wine brand Gusbourne to increase reach and conversions.


Insticator Case Study

Insticator, a leader in publisher engagement solutions, integrates the ID5 ID and sees their fill-rate increase by 58% across all browsers


IBM & MediaMath Case Study

The ID5 and MediaMath server-side integration enables IBM to reach and retarget elusive high-value, B2B Safari users.


Virtual Minds, Ströer & OSDS Case Study

Virtual Minds, Ströer and OS DS leverage the ID5 ID and see the campaign reach increase by up to 78% across all browsers whilst achieving an approximately 10% lower eCPM.

Reports Reports
ID5 Reports

The State of Digital Identity Report - 2022

ID5 surveys 164 participants to create the third edition of The State of Digital Identity report, providing insight into the identity landscape in 2022


Sincera study: The impact of cookie syncing on data leakage and energy consumption

For this study, ID5 commissions Sincera to assess the damaging implications of cookie syncing for publishers


The Essential Ingredients To Create A Future-Proofed Infrastructure

Wondering how the adtech industry can ensure its long-term sustainability? Read about creating a future-proofed infrastructure now.


Transition to a Cookie-less Future: A Guide for Brands

Calling all marketers! Our guide, Transition to a Cookie-less Future, explains all the steps brands need to take to implement shared ID solutions to reach cookie-less audiences effectively. Download it now.


Journey to a Cookie-less World Infographic

Not sure how to implement your chosen shared ID solution? View our infographic to understand all the steps along the journey

Videos Videos
ID5 Videos

Identity 2023: VIrtual Event Recording

For Identity 2023, ID5 partnered with some of the biggest industry names to bring you an agenda brimming with new and exciting content surrounding a theme that sits at the very foundation of data-driven advertising: user identification. Watch the on-demand recording of our annual virtual event to learn how best to structure your identity strategy for the road ahead. Access the event recording now.


Identity 2022 New York Video Recording

Watch the on-demand recording of our first US event to empower yourself with valuable insights and actionable takeaways to apply to your identity strategy


Identity 2022: Virtual Event Recording

Tune in to the on-demand recording of our annual virtual event to learn how identity innovators are preparing for the post-cookie era. Access the event recording now.


ID5 First Impressions Session and Q&A with Beeler.Tech

Calling all publishers! Click below to access the on-demand recording of our First Impressions session with Beeler.Tech for a deep-dive into the ID5 ID solution alongside answers to your identity questions courtesy of Joanna Burton and Joseph Quaglia.


ID5 ID Explainer Video

Want to know more about how the ID5 ID is leading the way in reshaping the future of identity for digital advertising? Watch this 90-second explainer video to learn about ID5's vision for the industry now.

Podcasts Podcasts
ID5 Podcasts

Season 2 | Episode 6 | Oct 12, 2022

How to Thrive in the Cookieless Present with Havas Media Group’s Kevin Fernandes

In this episode, our Joanna Burton sits down with Havas Media Group‘s Head of Data Solutions & AdTech, Kevin Fernandes, to discuss how Havas and the ID5 ID enabled Baiada to see a 19x uplift in engagement in cookieless Safari.

Season 2 | Episode 5 | Sep 30, 2022

How to Thrive in the Cookieless Present with Prisma Media’s Dan Garzon

In this episode, our Joanna Burton sits down with Prisma Media’s Digital Business Unit Director, Dan Garzon, to reveal where they have seen success in developing their identity strategy.

Season 2 | Episode 4 | Sep 27, 2022

How to Thrive in the Cookieless Present with Sovrn’s Peter Cunha

In this episode, our Joanna Burton sits down with Sovrn’s Managing Director, Ad Management, Peter Cunha, to discuss how publishers leveraging Sovrn Signal and the ID5 ID can unlock a near two times greater lift in eCPMs.

Season 2 | Episode 3 | Sep 16, 2022

How to Thrive in the Cookieless Present with Relevant Digital’s Olli Järvilehto

In this episode, our Joanna Burton sits down with Relevant Digital’s Chief Operating Officer, Olli Järvilehto, to discuss how they saw a reach increase of over 100% in Safari in both mobile and desktop environments thanks to the ID5 ID.