See the latest studies and reports from ID5 to learn more about identity in digital advertising
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ID5 Case Studies
The University of Adelaide, Adobe Advertising DSP & ID5 Case Study
The University of Adelaide has partnered with Adobe Advertising DSP to leverage its native retargeting capabilities powered by ID5 - achieving a 79% reduction in bounce rate, 5x longer average site engagement, and a 70% decrease in CPV.
2024
ID5 & Pubfinity Case Study
Pubfinity has partnered with ID5 to improve addressability and enable personalized targeting within the cookieless environment of the Microsoft Windows desktop app ecosystem. Download the case study to learn how this collaboration boosted Pubfinity's global revenue per daily active user by 9.2%.
2024
ID5 & Triton Digital Case Study
Triton Digital partnered with ID5 to drive audio addressability and measured a 20% RPM uplift for broadcasters across the Digital Audio Marketplace. Download the case study to learn more.
2024
Audience360 & Adform Case Study
Audience360 and Adform integrate the ID5 ID, exceed their viewability target and increase their CTR by 40%. Download the case study to learn more.
2023
Telefónica, Havas & ID5 Case Study
Recognizing the need for an alternative to conventional identification methods, Telefónica and its media partner Havas decided to embrace the opportunity that cookieless browsers offer by testing the ID5 ID in Spain.
ID5 Reports
The State of Digital Identity Report 2024
ID5’s 2024 State of Digital Identity Report provides insight into how the industry is tackling addressability challenges on the web and across other channels such as CTV and mobile. This 5th edition also evaluates the progress in the adoption of alternative ID solutions as well as test results satisfaction rates.
2024
Brand Checklist: No Cookies, No Problem
Our step-by-step checklist is designed to help brands overcome signal loss. Download the guide to understand the cookieless solutions available to brands and how to leverage them.
2024
Publisher Checklist: No Cookies, No Problem
Our step-by-step checklist is designed to help publishers combat signal loss with confidence. Download the guide to understand the solutions available to publishers and how to leverage them.
2023
The State of Digital Identity Report - 2023
The fourth edition of ID5’s State of Digital Identity Report provides insight into how the industry is preparing for the demise of third-party cookies in 2024 and approaching other identity challenges related to CTV and measurement.
2023
The Value of Universal IDs for Publishers: An Identity Insights Deep Dive
ID5's Identity Insights Deep Dive uses data from publishers using Prebid, to provide tangible insights into the value of universal identifiers
ID5 Videos
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Identity 2025: Virtual Event Recording
ID5 shared advice and insights from industry thought leaders to support publishers, advertisers and platforms in their preparation for 2025. Topics discussed included the state of digital identity, CTV measurement, M&A in adtech, IDs in the bidstream & bid requests, and more. Access the event recording now.
2024
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ID5 On The Road: London 2024 Event
Watch ID5's flagship European event which took place on 6th November 2024. Covering the State of Digital Identity, addressability in CTV, publisher monetisation strategies, advertising in the age of AI and Google under fire from the DOJ and the CMA, watch the full event now.
2024
ID5 Mythbusting: CTV doesn't have an addressability problem
In the final episode, Mathieu sits down with Paul Gubbins, former VP of CTV Strategy at Publica and a renowned thought leader in the space, to debunk some of the biggest myths surrounding this rapidly evolving channel.
2024
ID5 Mythbusting: ID Bridging is a solution to cookie deprecation
This time we’re exploring a hot topic in the ad tech space: ID bridging. Mathieu sits down with Mike O’Sullivan, co-founder of Sincera to break down what ID bridging is and answer the critical question: is this a long term solution signal loss?
2024
ID5 Mythbusting: First-party data owners are immune to signal loss
Mathieu sits down with Catalyst Media Founder Michelle Dooley to challenge the belief that first-party data is all you need to overcome signal loss.
ID5 Podcasts
Season 2 | Episode 6 | Oct 12, 2022
How to Thrive in the Cookieless Present with Havas Media Group’s Kevin Fernandes
In this episode, our Joanna Burton sits down with Havas Media Group‘s Head of Data Solutions & AdTech, Kevin Fernandes, to discuss how Havas and the ID5 ID enabled Baiada to see a 19x uplift in engagement in cookieless Safari.
Season 2 | Episode 5 | Sep 30, 2022
How to Thrive in the Cookieless Present with Prisma Media’s Dan Garzon
In this episode, our Joanna Burton sits down with Prisma Media’s Digital Business Unit Director, Dan Garzon, to reveal where they have seen success in developing their identity strategy.
Season 2 | Episode 4 | Sep 27, 2022
How to Thrive in the Cookieless Present with Sovrn’s Peter Cunha
In this episode, our Joanna Burton sits down with Sovrn’s Managing Director, Ad Management, Peter Cunha, to discuss how publishers leveraging Sovrn Signal and the ID5 ID can unlock a near two times greater lift in eCPMs.
Season 2 | Episode 3 | Sep 16, 2022
How to Thrive in the Cookieless Present with Relevant Digital’s Olli Järvilehto
In this episode, our Joanna Burton sits down with Relevant Digital’s Chief Operating Officer, Olli Järvilehto, to discuss how they saw a reach increase of over 100% in Safari in both mobile and desktop environments thanks to the ID5 ID.