See the latest studies and reports from ID5 to learn more about identity in digital advertising
2022
IBM & MediaMath Case Study
The ID5 and MediaMath server-side integration enables IBM to reach and retarget elusive high-value, B2B Safari users.
2022
Virtual Minds, Ströer & OSDS Case Study
Virtual Minds, Ströer and OS DS leverage the ID5 ID and see the campaign reach increase by up to 78% across all browsers whilst achieving an approximately 10% lower eCPM.
2022
Identity 2022 New York Video Recording
Watch the on-demand recording of our first US event to empower yourself with valuable insights and actionable takeaways to apply to your identity strategy
2022
Adasta Case Study
Italian digital sales house Adasta sees their average Bid CPM increase by 25% in cookieless environments after integrating the ID5 ID. Read the full case study.
2022
CPEx Case Study: Sellside Benefits
CPEx integrates the ID5 ID and sees their average Bid CPM increase by 39% in cookieless environments
2022
Identity 2022: Virtual Event Recording
Tune in to the on-demand recording of our annual virtual event to learn how identity innovators are preparing for the post-cookie era. Access the event recording now.
2022
CPEx Case Study: Buyside Benefits
CPEx integrates the ID5 ID to help advertisers reach users and increases click-through rate by 62%. Access the full case study.
2021
The Essential Ingredients To Create A Future-Proofed Infrastructure
Wondering how the adtech industry can ensure its long-term sustainability? Read about creating a future-proofed infrastructure now.
2021
Transition to a Cookie-less Future: A Guide for Brands
Calling all marketers! Our guide, Transition to a Cookie-less Future, explains all the steps brands need to take to implement shared ID solutions to reach cookie-less audiences effectively. Download it now.
2021
Journey to a Cookie-less World Infographic
Not sure how to implement your chosen shared ID solution? View our infographic to understand all the steps along the journey
2021
Case Study: OSDS
OS Data Solutions integrates with ID5 to address more users and increases reach by 28% across all browsers. Access the full case study below.
2021
The ID5 Podcast: Future-Proofing Digital Advertising
ID5 invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? Listen to the podcast.
2021
ID5 First Impressions Session and Q&A with Beeler.Tech
Calling all publishers! Click below to access the on-demand recording of our First Impressions session with Beeler.Tech for a deep-dive into the ID5 ID solution alongside answers to your identity questions courtesy of Joanna Burton and Joseph Quaglia.
2021
ID5 ID Explainer Video
Want to know more about how the ID5 ID is leading the way in reshaping the future of identity for digital advertising? Watch this 90-second explainer video to learn about ID5's vision for the industry now.
2021
The State of Digital Identity Report - 2021
Access the latest report on the state of digital identity and learn more about the most concerning challenges to adtech professionals today as well as the industry's response to differing solutions tackling the identity crisis.
2020
Identity 2021: Virtual Event Recording
ID5 organised Identity 2021, a virtual event designed to share insights and best practices on how the digital advertising industry can get ready for the coming year and the departure of third-party cookies. Access the event recording now.
2020
Identity in a Cookie-less World: Webinar Recording
Chrome's latest announcement has shaken the digital advertising industry and will transform the way platforms and publishers identify users for targeting, capping and attribution purposes. In order to prepare for this near future, it is critical to understand how identity works today and how upcoming changes are going to impact the industry.
2019
The Impact of Cookie Syncs on Publisher Websites
ID5 commissioned a report by RedBud to understand the impact that cookie matching pixels and other third party redirects have on publisher websites, with regards to privacy compliance, data security, and website performance.
RedBud extracted and analysed data from 20,000 scans of top news and magazine website in the UK, Germany and France. The eye-opening results of the research have been collected in an infographic.
2019
Case Study: Semasio & Adform
Request a copy of this case study to learn how Semasio optimised availability of its audience segments in Adform using ID5 Connect
2019
The State of Digital Identity Report - 2019
Read the first resource on the state of digital identity in 2019 and learn more about how the adtech industry is addressing the user identification challenge.
2019
The State of Digital Identity Infographic
The State of Digital identity infographic is a collection of the most interesting findings of the report of the same name. Access it to find out more about user identification and its challenges, and how the adtech industry is addressing them.
2018
Case Study: Platform 161
Request a copy of this case study to learn how Dutch DSP Platform 161 improved buying capabilities thanks to ID5 Connect.
2018
Cookie Syncing Infographic
The Cookie Syncing infographic is based on research conducted by ID5 to understand the impact of user synchronisation on ad-supported websites in Europe. Access the resource to learn about the key issues that cookie matching causes on publisher websites.
2018
ID5 Cookie Syncing Explainer Video
Cookie matching has a negative impact on publisher websites and their monetisation efforts. Watch the video to learn more about the challenges that publishers are faced with and about the solution that ID5 offers.