See the latest studies and reports from ID5 to learn more about identity in digital advertising



Case Study: CPEx

CPEx integrates the ID5 ID to help advertisers reach users and increases click-through rate by 62%. Access the full case study.


The Essential Ingredients To Create A Future-Proofed Infrastructure

Wondering how the adtech industry can ensure its long-term sustainability? Read about creating a future-proofed infrastructure now.


Transition to a Cookie-less Future: A Guide for Brands

Calling all marketers! Our guide, Transition to a Cookie-less Future, explains all the steps brands need to take to implement shared ID solutions to reach cookie-less audiences effectively. Download it now.


Journey to a Cookie-less World Infographic

Not sure how to implement your chosen shared ID solution? View our infographic to understand all the steps along the journey


Case Study: OSDS

OS Data Solutions integrates with ID5 to address more users and increases reach by 28% across all browsers. Access the full case study below.


ID5 First Impressions Session and Q&A with Beeler.Tech

Calling all publishers! Click below to access the on-demand recording of our First Impressions session with Beeler.Tech for a deep-dive into the ID5 ID solution alongside answers to your identity questions courtesy of Joanna Burton and Joseph Quaglia.


ID5 ID Explainer Video

Want to know more about how the ID5 ID is leading the way in reshaping the future of identity for digital advertising? Watch this 90-second explainer video to learn about ID5’s vision for the industry now.


The State of Digital Identity Report - 2021

Access the latest report on the state of digital identity and learn more about the most concerning challenges to adtech professionals today as well as the industry's response to differing solutions tackling the identity crisis.


Identity 2021: Virtual Event Recording

ID5 organised Identity 2021, a virtual event designed to share insights and best practices on how the digital advertising industry can get ready for the coming year and the departure of third-party cookies. Access the event recording now.


Identity in a Cookie-less World: Webinar Recording

Chrome's latest announcement has shaken the digital advertising industry and will transform the way platforms and publishers identify users for targeting, capping and attribution purposes. In order to prepare for this near future, it is critical to understand how identity works today and how upcoming changes are going to impact the industry.


The Impact of Cookie Syncs on Publisher Websites

ID5 commissioned a report by RedBud to understand the impact that cookie matching pixels and other third party redirects have on publisher websites, with regards to privacy compliance, data security, and website performance.

RedBud extracted and analysed data from 20,000 scans of top news and magazine website in the UK, Germany and France. The eye-opening results of the research have been collected in an infographic.


Case Study: Semasio & Adform

Request a copy of this case study to learn how Semasio optimised availability of its audience segments in Adform using ID5 Connect.


The State of Digital Identity Report - 2019

Read the first resource on the state of digital identity in 2019 and learn more about how the adtech industry is addressing the user identification challenge.


The State of Digital Identity Infographic

The State of Digital identity infographic is a collection of the most interesting findings of the report of the same name. Access it to find out more about user identification and its challenges, and how the adtech industry is addressing them.


Case Study: Platform 161

Request a copy of this case study to learn how Dutch DSP Platform 161 improved buying capabilities thanks to ID5 Connect.


Cookie Syncing Infographic

The Cookie Syncing infographic is based on research conducted by ID5 to understand the impact of user synchronisation on ad-supported websites in Europe. Access the resource to learn about the key issues that cookie matching causes on publisher websites.


ID5 Cookie Syncing Explainer Video

Cookie matching has a negative impact on publisher websites and their monetisation efforts. Watch the video to learn more about the challenges that publishers are faced with and about the solution that ID5 offers.

Advertising Identity Guide

Learn how identity works today on the web and what will change with the deprecation of third-party cookies