See the latest studies and reports from ID5 to learn more about identity in digital advertising
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ID5 Case Studies
Telefónica, Havas & ID5 Case Study
Recognizing the need for an alternative to conventional identification methods, Telefónica and its media partner Havas decided to embrace the opportunity that cookieless browsers offer by testing the ID5 ID in Spain.
May 2023
Havas & PubMatic Case Study
The transition to cookieless digital advertising presents media buyers with an opportunity to discover new ways to reach their target audiences and create optimal, consistent user journeys. Havas Media was looking for an independent technology partner to help activate addressable audiences for brands. As a result, Havas Media partnered with PubMatic to leverage the ID5 ID to activate their data segments in cookieless environments.
Oct 2022
Sovrn Case Study
Sovrn Signal and ID5 demonstrate that publishers can unlock a near two times greater lift in eCPMs on a third of their US audiences
Aug 2022
Amobee & Gusbourne Case Study
Integration between Amobee and ID5 enabled boutique wine brand Gusbourne to increase reach and conversions.
2022
Insticator Case Study
Insticator, a leader in publisher engagement solutions, integrates the ID5 ID and sees their fill-rate increase by 58% across all browsers
ID5 Reports
The State of Digital Identity Report - 2023
To better understand how the advertising industry is preparing for the demise of third-party cookies in 2024 ID5 surveyed 197 participants, including publishers, advertisers, and tech platforms. The fourth edition of ID5’s State of Digital Identity Report provides insight into how the industry is preparing for this shift and approaching other identity challenges related to CTV and measurement.
2023
The Value of Universal IDs for Publishers: A Prebid Analytics Deep Dive
ID5's Prebid Analytics Deep Dive uses data from publishers using Prebid, to provide tangible insights into the value of universal identifiers
2023
Unlocking the value of cookieless - A brand's guide to leveraging universal IDs
Calling all brands! Download this guide to access the knowledge and tools you need to navigate the universal ID selection process
2022
The State of Digital Identity Report - 2022
ID5 surveys 164 participants to create the third edition of The State of Digital Identity report, providing insight into the identity landscape in 2022
2022
Sincera study: The impact of cookie syncing on data leakage and energy consumption
For this study, ID5 commissions Sincera to assess the damaging implications of cookie syncing for publishers
ID5 Videos
ID5 & Amazon Publisher Services (APS) Webinar
Learn how publishers are leading the way in the new era of digital advertising. Hear best practices from ID5's experience working with hundreds of publishers, as well as information about the tools available to them as they move away from traditional identifiers.
2023
ID5 & Amazon Publisher Services (APS) Webinar
Learn how publishers are leading the way in the new era of digital advertising. Hear best practices from ID5's experience working with hundreds of publishers, as well as information about the tools available to them as they move away from traditional identifiers.
2023
ID5 on the Road: NYC
In June 2023, the ID5 team gathered industry thought leaders to share insights and success stories to help you shape and refine your identity strategy, ensuring that you make the most of the opportunity that the cookieless present has to offer.
2023
Raising Your Privacy Standards and Picking the Right Partners
What measures should you take to ensure compliance with data protection regulations and to ensure that your partners follow the same standards? Watch the webinar recording to learn more.
2023
Identity 2023: Virtual Event Recording
Watch the on-demand recording of our annual virtual event to learn how best to structure your identity strategy for the road ahead. Access the event recording now.
ID5 Podcasts
Season 2 | Episode 6 | Oct 12, 2022
How to Thrive in the Cookieless Present with Havas Media Group’s Kevin Fernandes
In this episode, our Joanna Burton sits down with Havas Media Group‘s Head of Data Solutions & AdTech, Kevin Fernandes, to discuss how Havas and the ID5 ID enabled Baiada to see a 19x uplift in engagement in cookieless Safari.
Season 2 | Episode 5 | Sep 30, 2022
How to Thrive in the Cookieless Present with Prisma Media’s Dan Garzon
In this episode, our Joanna Burton sits down with Prisma Media’s Digital Business Unit Director, Dan Garzon, to reveal where they have seen success in developing their identity strategy.
Season 2 | Episode 4 | Sep 27, 2022
How to Thrive in the Cookieless Present with Sovrn’s Peter Cunha
In this episode, our Joanna Burton sits down with Sovrn’s Managing Director, Ad Management, Peter Cunha, to discuss how publishers leveraging Sovrn Signal and the ID5 ID can unlock a near two times greater lift in eCPMs.
Season 2 | Episode 3 | Sep 16, 2022
How to Thrive in the Cookieless Present with Relevant Digital’s Olli Järvilehto
In this episode, our Joanna Burton sits down with Relevant Digital’s Chief Operating Officer, Olli Järvilehto, to discuss how they saw a reach increase of over 100% in Safari in both mobile and desktop environments thanks to the ID5 ID.