See the latest studies and reports from ID5 to learn more about identity in digital advertising
Select a Category
Case Studies
Reports
Videos
Podcasts
ID5 Case Studies
Havas & PubMatic Case Study
The transition to cookieless digital advertising presents media buyers with an opportunity to discover new ways to reach their target audiences and create optimal, consistent user journeys. Havas Media was looking for an independent technology partner to help activate addressable audiences for brands. As a result, Havas Media partnered with PubMatic to leverage the ID5 ID to activate their data segments in cookieless environments.
Oct 2022
Sovrn Case Study
Sovrn Signal and ID5 demonstrate that publishers can unlock a near two times greater lift in eCPMs on a third of their US audiences
Aug 2022
Amobee & Gusbourne Case Study
Integration between Amobee and ID5 enabled boutique wine brand Gusbourne to increase reach and conversions.
2022
Insticator Case Study
Insticator, a leader in publisher engagement solutions, integrates the ID5 ID and sees their fill-rate increase by 58% across all browsers
2022
IBM & MediaMath Case Study
The ID5 and MediaMath server-side integration enables IBM to reach and retarget elusive high-value, B2B Safari users.
ID5 Reports
Unlocking the value of cookieless - A brand's guide to leveraging universal IDs
Calling all brands! With the proliferation of identifiers on the market, it can be difficult to navigate the identity landscape. This guide aims to provide brands with the knowledge and tools needed to evaluate and adopt UIDS to make the most of the cookieless present and prepare for the future. Download the guide to learn more
2022
The State of Digital Identity Report - 2022
ID5 surveys 164 participants to create the third edition of The State of Digital Identity report, providing insight into the identity landscape in 2022
2022
Sincera study: The impact of cookie syncing on data leakage and energy consumption
For this study, ID5 commissions Sincera to assess the damaging implications of cookie syncing for publishers
2021
The Essential Ingredients To Create A Future-Proofed Infrastructure
Wondering how the adtech industry can ensure its long-term sustainability? Read about creating a future-proofed infrastructure now.
2021
Transition to a Cookie-less Future: A Guide for Brands
Calling all marketers! Our guide, Transition to a Cookie-less Future, explains all the steps brands need to take to implement shared ID solutions to reach cookie-less audiences effectively. Download it now.
ID5 Videos
An Introduction to Digital Identifiers
The identity landscape can be tricky to navigate, making the process of choosing the right identity solution for your business even trickier. That's why we teamed up with TPA Digital to bring you a video-led, interactive course on 'An Introduction to Digital Identifiers' to shed some light on this complex topic.
2023
Identity 2023: Virtual Event Recording
Watch the on-demand recording of our annual virtual event to learn how best to structure your identity strategy for the road ahead. Access the event recording now.
2022
Identity 2022 New York Video Recording
Watch the on-demand recording of our first US event to empower yourself with valuable insights and actionable takeaways to apply to your identity strategy
2022
Identity 2022: Virtual Event Recording
Tune in to the on-demand recording of our annual virtual event to learn how identity innovators are preparing for the post-cookie era. Access the event recording now.
2021
ID5 First Impressions Session and Q&A with Beeler.Tech
Calling all publishers! Click below to access the on-demand recording of our First Impressions session with Beeler.Tech for a deep-dive into the ID5 ID solution alongside answers to your identity questions courtesy of Joanna Burton and Joseph Quaglia.
ID5 Podcasts
Season 2 | Episode 6 | Oct 12, 2022
How to Thrive in the Cookieless Present with Havas Media Group’s Kevin Fernandes
In this episode, our Joanna Burton sits down with Havas Media Group‘s Head of Data Solutions & AdTech, Kevin Fernandes, to discuss how Havas and the ID5 ID enabled Baiada to see a 19x uplift in engagement in cookieless Safari.
Season 2 | Episode 5 | Sep 30, 2022
How to Thrive in the Cookieless Present with Prisma Media’s Dan Garzon
In this episode, our Joanna Burton sits down with Prisma Media’s Digital Business Unit Director, Dan Garzon, to reveal where they have seen success in developing their identity strategy.
Season 2 | Episode 4 | Sep 27, 2022
How to Thrive in the Cookieless Present with Sovrn’s Peter Cunha
In this episode, our Joanna Burton sits down with Sovrn’s Managing Director, Ad Management, Peter Cunha, to discuss how publishers leveraging Sovrn Signal and the ID5 ID can unlock a near two times greater lift in eCPMs.
Season 2 | Episode 3 | Sep 16, 2022
How to Thrive in the Cookieless Present with Relevant Digital’s Olli Järvilehto
In this episode, our Joanna Burton sits down with Relevant Digital’s Chief Operating Officer, Olli Järvilehto, to discuss how they saw a reach increase of over 100% in Safari in both mobile and desktop environments thanks to the ID5 ID.