ID5 Platform Privacy Policy

What is the ID5 Platform (or the "Platform")?

ID5 operates an identity platform for the digital advertising industry. By "Platform", we mean that we provide technology that websites, mobile apps and publishers of other internet-connected properties (such as internet-connected TV's), use to recognize users on their websites, mobile apps and other digital media properties (which we collectively refer to as "Digital Properties"), and that advertisers, or companies on an advertiser's behalf, use to target advertising to users in the most efficient way possible. Digital publishers and other "sellers" want their ads to be relevant to their readers, which helps them to offer content for no cost or lower cost. Advertisers, advertising agencies, and other "buyers" want to use their advertising dollars efficiently by reaching the right audiences, and by measuring the effectiveness of their ads. To accomplish these goals, our clients – including digital publishers and advertising technology platforms and service providers – use our Platform to more efficiently and effectively recognize their users and/or to enable their own clients to do so. ID5 is not an ad network, a media buyer or seller, or a data broker. We do not own digital properties on which we advertise, and we engage in advertising only in a limited manner for our own recruiting purposes and to advertise to other businesses (not to consumers).

What do we mean by Platform Data?

The Platform is designed to use certain types of information, that collectively we call "Platform Data". This includes information collected by our technology, products and services on the Digital Properties ("Collected Data"), which may include such information as IP address, unique browser or device identifiers, and the latitude and longitude of your device when you view a website that may want to show you an ad; (ii) information provided or uploaded to us or our Platform by our clients ("Client Data"), which typically includes a "hashed" copy of your email address ("hashing" prevents us from seeing the actual email address); and (iii) "ID5 IDs" (described below), which are random unique identifiers that we create and connect to Collected Data and/or Client Data. See "What Information Do We Collect?" below for more details on the type of information that may be included in Platform Data.

Some Platform Data (for example, cookie IDs, mobile advertising identifiers, ID5 IDs, and IP addresses) may identify a particular computer or device, and may be considered "personal data" or "personal information" in some jurisdictions, including the European Economic Area (see below on the meaning of "Personal Data" under the EU General Data Protection Regulation) and California. This data allows us to recognize a particular computer or device over time. We call cookie IDs, mobile advertising IDs, ID5 IDs, and other random unique identifiers "Digital Identifiers".

Our Platform is not designed to utilize information that by itself identifies an individual in the "real world", such as "un-hashed" (i.e., actual) name, address, phone number, email address, or government identifier. Instead, it is designed to utilize only Digital Identifiers that enable the recognition of a specific device or browser.

For European Jurisdiction data subjects, what is the meaning of "Personal Data" under the EU General Data Protection Regulation ("GDPR"), and what does this mean for Platform Data?

Under GDPR, "Personal Data" means any data relating to an individual who can be identified, directly or indirectly, from that data. It can take the form of a name or address, and can also extend to unique identifiers that do not tell us who an Internet user is in the "real world" but may, when combined with other information, allow the identification of an individual.

Our Platform does not rely on personal data that identifies you as an individual in the "real world", such as your actual, un-hashed name, email address, or phone number. When you (an Internet user) first visit a Digital Property that has integrated our technology, this triggers a request to our Platform. When this occurs, we assign an "ID5 ID" to your browser or device, which allows the Platform to recognize your browser or device the next time it visits another Digital Property that has integrated our technology. Such Digital Identifiers are considered "Personal Data" under the GDPR.

This allows our clients and certain other third parties selected by our clients to sync their own Digital Identifiers against this ID5 ID (see "ID Syncing" below) so that our clients can use their own data on other platforms that they may have associated with their own Digital Identifiers.

Glossary of Certain Terms

Browser: A browser, or web browser, is the user interface or application through which you view web Digital Properties. Examples of prominent browsers are Microsoft's Internet Explorer, Google's Chrome, Apple's Safari, and Mozilla's Firefox.

Cookie: A cookie is a small text file that is stored in a web browser by a website or Ad Server. By saving information in a cookie, websites and servers can remember preferences or recognize web browsers from one visit to another or from one website to another. Cookie IDs are Digital Identifiers.

ID Syncing: ID syncing (sometimes also referred to as cookie syncing) is a common and long-standing process in the digital advertising industry that enables advertisers to link up data from multiple advertising platforms. (In other words, it helps advertisers buy ads in more than one place and on more than one service.)

Here's an example of how ID syncing works. Let's say you sell a product on your website. A customer visits your site. Your website stores a cookie to recognize that customer's browser, and the cookie contains an ID of 12345. You then associate that ID with information about what the customer shopped for on your site. If you want to then use that information to advertise to that user, you might go to an online advertising marketplace to buy ad space. In order to buy the right ad space to show your ads to the right user, you'll need to match your ID, which is 12345, to the ID that the marketplace has assigned to the same customer (which let's say for this example is ABCDE).

The result is a record that says ID 12345 = Marketplace ID ABCDE. That way, when the marketplace offers to sell you ad space to show your ad to ABCDE, your system will know that ABCDE is the same as 12345, and you can pick the right ad to show the customer.

Interest-Based Advertising: Interest-based advertising associates a user’s activity and interest information, demographic information, geographic information, and similar information with a browser cookie or other online identifier in order to provide more useful and relevant advertising. It is sometimes also called "online behavioral advertising", "targeted advertising" or "tailored advertising".

Mobile Advertising Identifiers: Mobile advertising identifiers (e.g., Apple's iOS Identifier for Advertising (IDFA) or Google's Android Advertising ID (AAID)) are unique IDs that are similar to cookies, but, instead of being stored on your web browser, are associated with individual mobile devices. They usually are user-resettable. Like other Digital Identifiers, Mobile advertising identifiers do not tell us who an Internet user is in the "real world", but may, when combined with other information, allow the identification of an individual. Mobile advertising identifiers are used in connection with apps on your mobile device as opposed to websites that you access through a browser.

Precise Geographic Location: Your device may be capable of sharing your precise geographic location with the apps or web pages you visit using that device. Devices use one or more methods to determine your location, including GPS coordinates and information about WiFi networks in your vicinity. (By contrast, geographic location determined from IP address is generally not considered to be "precise".) Devices such as iPhone or Android phones typically ask for users' consent before installing or using an app that accesses the device's precise geographic location. The app, in turn, may make this information available to third-party advertising companies in order to make the ads you see more relevant.

Although the specific cookies employed on the ID5 Platform may change from time to time, this describes how and why the ID5 Platform uses cookies. These cookies enable our clients to recognize users and to see users' consent choices (including opt-out choices).

  • The Platform uses unique cookies to distinguish between unique web browsers.
  • The Platform uses cookies with non-unique values for server load-balancing and similar technical purposes.
  • The Platform uses non-unique cookies to store users’ opt-out choices.

Some browsers or other software may be configured to block third-party cookies by default.

THE ID5 PLATFORM PRIVACY STATEMENT

Last Modified: March 24, 2021

Overview

This ID5 Platform Privacy Statement (this "Privacy Statement") describes how ID5 collects, uses, shares and otherwise processes Platform Data. It describes how ID5 may enable or allow clients and third-party providers to use Platform Data, but otherwise does not apply to our clients' or other third parties' practices. If you are interested in our website privacy policy, please click here.

What information do we collect and use? The Platform is designed to collect and use only Platform Data (i.e., Collected Data, Client Data, and ID5 IDs) as described in this Privacy Statement. Details.
How do we collect information? The Platform may use cookies, pixels, tags, mobile SDKs, and similar technologies to collect and store Platform Data about web browsers and devices across websites and apps and over time. Details.
For what purposes do we use the collected information? ID5 uses the information collected on the Platform to provide, operate, manage, maintain, and enhance the Platform and allow our clients to use our Platform. This means facilitating user identification; using information for fraud detection and the prevention and detection of malicious behavior and maintaining and enhancing our services including using information for machine learning, optimization and statistical analysis. Details.
In European Jurisdictions, on what legal basis do we process personal data? Where (i) you are a European Economic Area ("EEA"), United Kingdom or Switzerland (such countries, collectively with the EEA, "European Jurisdictions") data subject and (ii) ID5 is acting as a "controller" of "personal data" relating to you, ID5's legal basis for collecting and using such personal data depends on the data concerned and the specific context in which we collect or use it. With respect to Collected Data that is personal data, we generally rely on consent obtained for us by the operators of the Digital Properties that use our technology or use technology that interacts with our Platform; with respect to Client Data that is personal data, we rely on consent obtained by or on behalf of the particular client that provides it to us or our Platform. Details.
What information do we share with third parties? Where permitted, we provide clients access to their Platform Data that they collect, acquire, or use on the Platform, and typically they may remove it from the Platform for their own use. ID5 may also provide Platform Data to our clients and service providers for the purpose of operating, managing, maintaining, or enhancing our services, including for the safety and security of the Platform and the online industry, or as required by law. ID5 does not share the information collected via the Platform with other third parties, unless legally required. Details.
How is the information stored and how long is it kept? Platform Data is stored using generally accepted security standards. It is usually aggregated or deleted within 30-90 days, but may be retained in the Platform for up to 18 months from the date of collection before aggregation or deletion. Details.
What are your choices?

For European Jurisdiction data subjects, we are registered as a vendor with, and support, the IAB Europe Transparency and Consent Framework (the "TCF Framework"). When you visit a Digital Property, the TCF Framework is designed to enable Digital Properties - which may include our clients - to (i) choose which third parties they wish to allow to access your device and collect, use and share your personal data and (ii) provide dynamic transparency and choice to you about each of these third parties (e.g., an opportunity for you to consent) in connection with such Digital Property, depending on that third-party's use of your personal data and legal basis.

Various clients and third-party providers using our Platform may be accessing your device or collecting, using and sharing your personal data as independent controllers for different uses and based on different legal bases or as processors on behalf of other independent controllers.

Web browser users may opt out of the use of the Platform for interest-based advertising in their web browser. Mobile app users have access to choices provided by certain apps or in their device system software. Details.

What happens if this Privacy Statement is changed? Please check this Privacy Statement for changes. The date of the last update can be found at the top of this Privacy Statement. Material changes will not be applied to previously collected Platform Data. Details.
Questions? Please email us at privacy@id5.io.

What Information Do We Collect?

Collected Data When you visit a Digital Property (e.g., a website) that uses our technology (or that uses technology that transacts with parties using our Platform), we collect certain information about you and your device, including:

  • Information about your browser, including:
    • the type of browser
    • browser language
    • browser settings
    • cookie information
  • Information about your device, including:
    • information about the device's operating system including its version and connection type
    • device make, device model
    • mobile advertising identifiers, such as your Apple IDFA or Google AAID
    • precise geographic location data when location services have been enabled for an app on your device that has integrated our technology or that sends that information to our Platform
    • the IP address from which the device accesses a client's Digital Property
  • Information about the Digital Properties you visit, including web pages or apps visited or used and the time those web pages or apps were visited or used.
  • Information about your Internet service, including information about which Internet Service Provider (ISP) you use.

Client Data Our clients may provide or upload to us or our Platform "Client Data", which typically includes a "hashed" email address ("hashing" prevents us from seeing the actual email address). Our clients and vendors, and our clients' third-party clients and vendors, may use their own tags, pixels, cookies, or other similar technology (or those of their other affiliates) within their advertisements and on certain Digital Properties. We are not responsible for our clients, vendors and/or our clients' third-party providers for their privacy practices, including their collection, use, and/or sharing of data and/or their use of technology on their Digital Properties or in their advertisements.

How Do We Collect Information?

  • The Platform uses cookies, pixels, tags, mobile SDKs, and similar technologies to collect data associated with particular web browsers or devices
  • We and the Platform also receive data from our clients and other third parties

How Do We Use the Information We Collect?

  • To provide products and services (including our Platform) to our clients, including in connection with ID5 IDs
  • To develop, maintain, and improve our products and services (including our Platform), including:
    • Conducting research and development, such as conducting machine learning to better optimize the efficiency of our products and services
    • Investigating, protecting against and deterring malicious activity, fake traffic or fraudulent, unauthorized or illegal activity on the Platform and on the internet
  • To compile statistics about the activities occurring on or through our Platform, including for reporting and marketing purposes

If (i) you are a data subject of a European Jurisdiction and (ii) we are acting as the controller of "personal data" relating you, our legal basis for processing such personal data (see "What Information Do We Collect?" above) will depend on the data concerned and the specific context in which we collect or use it. With respect to Collected Data that is personal data, we generally rely on consent obtained for us by the operators of the Digital Properties that use our technology or use technology that interacts with our Platform; with respect to Client Data that is personal data, we rely on consent obtained by or on behalf of the particular client that provides it to us or our Platform.

If you have questions about or need further information concerning the legal basis on which we process personal data, please contact us at privacy@id5.io.

How and Why Do We Share the Information We Collect?

ID5 shares Platform Data with the following third parties:

  • Clients and their third-party vendors We provide ID5 IDs to our clients and, if and as elected by our clients (including, if applicable, pursuant to your choices on their Digital Properties), our clients’ third-party vendors.
    • For European Jurisdiction data subjects, our clients may utilize multiple controls to choose the third parties with whom we share your information that we collect through our clients' use of our Platform including:
      • IAB Europe Transparency and Consent Framework (the "TCF Framework"):
        • We are registered as a vendor with, and support, the TCF Framework.
        • When you visit a Digital Property on which the TCF Framework is utilized, the TCF Framework is designed to (i) allow the Digital Property to choose which third parties (e.g., vendors) they wish to allow to access your device and/or collect, use and share your personal data and (ii) provide dynamic transparency and choice to you about each of these vendors (e.g., an opportunity for you to consent) in connection with your visit to the Digital Property, depending on that third-party’s use of your data and legal basis.
      • Platform-provided "controls" ("Platform Controls") with respect to about third parties operating through our Platform:
        • Our Platform provides our clients with information about the other clients operating through our Platform, providing transparency for disclosure purposes and "allow-listing" capabilities – to create lists of approved companies – to control which third parties may receive, use and share your information
    • For users who are not European Jurisdiction data subjects, we provide our clients with Platform Controls, including our allow-listing capabilities, to control which third parties may receive, use, and share your information.
  • Vendors We share Platform Data with, and enable the collection of Platform Data by, our vendors (including data center providers, hosting providers, data analytics providers, and anti-fraud, technology and security providers), so that they can provide services to us, including to detect and prevent malicious activity or fake traffic and to provide analytics and reporting about our products and services. Our vendors are subject to obligations consistent with this Privacy Statement and appropriate confidentiality and security measures.
  • Legal Rights and Compliance with Law We may also disclose Platform Data in the event that we reasonably suspect malicious activity or fake traffic or when we reasonably believe it is required by law, subpoena or other legal process, including to meet national security or law enforcement requirements.
  • ID5 Affiliates We share Platform Data with other companies in the ID5 group of companies to use for any of the purposes described in this Privacy Statement.
  • Business Transfers We may transfer Platform Data to a successor entity in connection with a corporate merger; consolidation; sale of assets, equity, or business; bankruptcy; or other corporate change.

How Is Platform Data Stored, and How Long Is It Kept?

Security

  • ID5 uses generally accepted industry security standards to protect information transmitted over or stored on the Platform.
  • We review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems.
  • We restrict access to information to employees, contractors and agents who need the information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.
  • Please note, however, that no transmission or storage of information can ever be guaranteed to be completely secure. Once we receive Platform Data, we will use strict procedures and security features to try to prevent unauthorized access. Please also be mindful that we are not responsible for the security measures of third parties.

Retention

  • We never store any information longer than we need it. Platform Data is usually aggregated or deleted within 30-90 days, but may be retained in the Platform for up to 18 months for specific clients and for use for security and the detection and prevention of fraud and invalid traffic from the date of collection before aggregation or deletion. When we no longer need the information we collect, it is deleted or aggregated.
  • Aggregated information is used for reporting and analysis, and may be stored in the Platform for up to 5 additional years.
  • When third-party vendors receive information through us or clients remove their information from the Platform, their storage and retention of the removed information is governed by their own privacy policies and applicable laws, rules, or regulations.

What Are Your Choices?

IAB Europe Transparency and Consent Framework: We are registered as a vendor with, support, and encourage our clients to use, the TCF Framework, which is designed to provide European Jurisdiction data subjects with dynamic transparency into and choice about the various third parties used on Digital Properties on which the TCF Framework is utilized. If you are a European Jurisdiction data subject, the TCF Framework is designed to enable Digital Properties – which may include our clients – to (i) choose which third parties (which may include ID5) they wish to allow to access your device and collect, use and share your personal data and (ii) provide dynamic transparency and choice to you about each of these third parties (e.g., an opportunity for you to consent) in connection with such Digital Property, depending on that third-party's use of your personal data and legal basis for such usage.

ID5 Web Browser Opt Out: If you have not already chosen to do so, you can click the button below (or go directly to https://id5-sync.com/privacy/optout) to opt out of having the Platform used to enable our clients to more efficiently serve your relevant ads. When you opt out, an opt-out cookie (from id5-sync.com) will be stored in your web browser. The Platform will know the choice you have made when it sees your opt-out cookie, and will apply your choice to all companies using the Platform. If you block or delete the ID5 opt-out cookie, you will cease to be opted out with respect to the Platform and will need to perform the opt-out process again.

ID5 Web Browser Opt In: If you have previously chosen to opt out, but would now like to opt in, you can click the button below (or go directly to https://id5-sync.com/privacy/optin) to opt in to having the Platform used to enable our clients to more efficiently serve your relevant ads. This does not overwrite any consent settings you may select on a given Digital Property.

Important things to note about the ID5 web browser opt out:

  • Blocked cookies The opt-out cookie may not work if your browser is configured to block third-party cookies.
  • Deleting or protecting opt outs If you delete your cookies, you will need to opt out again. There are browser plugins to help you preserve your opt-out cookies. For more information, please visit https://www.aboutads.info.
  • Only this browser The opt out only applies to the browser profile in which you set it. For example, if you set the opt out while using Firefox, but then use Chrome, the opt out will not be active in Chrome. To opt out in Chrome, you will need to repeat the opt-out process. This is because the cookies cannot be read between different browsers or browser profiles.
  • The opt out does not block or delete cookies It also does not prevent the use of cookies or other technologies for purposes other than interest-based advertising. If you opt out, data may still be collected about your web browsing activities and you will still see advertising. Ads may be selected, for example, based on the content of the web page in which they are shown. If you wish to block or delete cookies altogether, you can use web browser settings to do so.

To access the opt outs of other online advertising companies, visit the consumer choice pages of such organizations, as follows:

Mobile App Opt Out Mobile device system software such as Apple iOS or Google Play Services provide mechanisms that allow users to opt out of the use of information about their usage of mobile apps to deliver targeted ads to their mobile device. For more information, or to opt out using these mechanisms, consult your device settings ("Opt out of Interest-Based Ads" on Android devices and "Limit Ad Tracking" on iOS devices).

Location Most mobile devices offer you the ability to stop the collection of location information at any time by changing the preferences on your device. You may also be able to stop the collection of location information by particular apps by adjusting the settings for individual apps or following the standard uninstall process to remove specific mobile apps from your device. Please note that even when location services have not been enabled in any of your apps, we will still infer data about your location based on your IP address.

European Jurisdiction Data Subject Rights

If you are a data subject of a European Jurisdiction, you have certain rights and protections under the law regarding the collection, processing, and use of information about you. As stated above, the information we collect about you when you visit Digital Properties that use our technology may include certain identifiers that are considered "personal data" under European law.

If you are a data subject of a European Jurisdiction and certain requirements are fulfilled and/or under certain circumstances, you have the right: (i) to access and obtain a copy of your personal data; (ii) to erasure of your personal data; (iii) to rectification or updating of your personal data; (iv) to object to the processing of your personal data carried out for our legitimate purposes and/or for direct marketing purposes (including profiling); (v) to restrict the processing of your personal data; and (vi) to data portability (i.e., to be provided with a copy of your personal data in a structured, commonly-used, and machine-readable format, and/or to have such a copy provided to a third party). If you are interested in exercising any of these rights, please email us at privacy@id5.io. In addition, you also have the right to withdraw your consent at any time. If you wish to exercise such right with respect to interest-based advertising, you can do so through the mechanisms and methods set forth above under object to the processing of your personal data.

We collect the minimum amount of personal data about you that we believe is necessary to provide our Services. Because our Platform is not designed to collect information that directly identifies an individual, it is generally not feasible for us to provide individuals with information that is tied to their identities.

Also, as a data subject of a European Jurisdiction, you have the right to lodge a complaint about our processing of personal data with a European Data Protection Authority, in particular the Member State of your residence, place of work or alleged infringement of the GDPR. For contact details of your relevant local Data Protection Authority, please click here.

Your California Privacy Rights under the California Consumer Privacy Act (CCPA)

Consumer Rights under CCPA

If you are a resident of California (a California "consumer" under CCPA), you have the following rights under the California Consumer Privacy Act ("CCPA") with respect to your "personal information" (as defined by CCPA):

  • Right to Delete. You have the right to request that a business delete, following your verifiable consumer request, the specific pieces of personal information such business has collected from you.
  • Right to Know. You have the right to request that a "business" (as defined by CCPA) disclose to you, following your "verifiable consumer request" (as defined by CCPA):
    • The categories of personal information the business has collected about you
    • The categories of sources from which the personal information is collected
    • The business or commercial purpose for collecting personal information
    • The categories of third parties with which the business shares personal information
    • The specific pieces of personal information the business has collected about you
    • The categories of personal information about you that the business disclosed for a business purpose
    • If the business sells your personal information:
      • The categories of personal information that the business sold about you
      • The categories of third parties to which your personal information was sold, by category or categories of personal information for each category of third parties to which the personal information was sold
      • The business or commercial purpose for selling personal information
  • Right to Opt Out. You have the right, at any time, to direct a business not to sell your personal information. Under CCPA, this right is different from the opt-outs described above under the header "What Are Your Choices?" and does not require us to cease processing your unique ID5 ID. However, we currently effect "Do Not Sell" elections by performing our browser opt-out process (please see below under the header "Methods of Submitting Requests").
  • Right to Non-Discrimination. You have the right not to be discriminated against by a business because you exercise any of your rights under CCPA, including by:
    • Denying goods or services to you
    • Charging you different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties
    • Providing a different level or quality of goods or services to you
    • Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services

CCPA Personal Information

To provide our services and operate our Platform, we utilize (i) personal information collected by our services on the Digital Properties ("Collected Personal Information"), (ii) personal information provided to us by or on behalf of our clients ("Client Personal Information"), and (iii) our ID5 IDs, which are Digital Identifiers and therefore personal information under CCPA. Even though Client Personal Information is provided to us, for purposes of CCPA, we are considered to have "collected" such data under CCPA.

We collect (and during the last 12 months have collected) the following categories of personal information, from the following categories of sources, and for the following business or commercial purposes:

Categories of Personal Information Categories of Sources Business / Commercial Purposes
Identifiers (such as an online identifier (e.g., a cookie ID, a mobile advertising ID, or an ID5 ID) or an IP address)

Collected Personal Information: we collect such information from consumers via their visits to and/or interactions with the Digital Properties

Client Personal Information: we receive such information from our clients

Collected Personal Information: we use such information to provide, operate, maintain, improve, and develop our services and products (including our Platform)

Client Personal Information: we use such information to provide, operate, maintain, improve, and develop our services and products (including our Platform)

Internet or other electronic network activity information (such as browsing history)

Collected Personal Information: we collect such information from consumers via their visits to and/or interactions with the Digital Properties

Client Personal Information: we receive such information from our clients

Collected Personal Information: we use such information to provide, operate, maintain, improve, and develop our services and products (including our Platform)

Client Personal Information: we use such information to provide, operate, maintain, improve, and develop our services and products (including our Platform)

With respect to Collected Personal Information, we believe that: (i) other than with respect to our "ID Syncing" service, we are a "business" or "third party" that collects such data via consumers’ visits to and/or interactions with the Digital Properties; and (ii) with respect to our "ID Syncing" service, we are a "service provider" that collects such information via consumers’ visits to and/or interactions with the Digital Properties on which we are providing such service. With respect to Client Personal Information, we believe that we are a "third party", as we collect such information only from our clients and do not collect it from consumers.

Disclosure of Personal Information

For purposes of the CCPA:

  • "Sales": we "sell" (as defined by CCPA) (but have not sold during the 12 months prior to the "Last Modified" date at the top of this Privacy Statement) "identifiers" (a category of personal information) that we derive from each of the above categories of collected personal information to our clients in connection with their (and their respective clients’) advertising activities; however, we do not knowingly sell the personal information of California consumers under the age of 16 without required affirmative authorization; and
  • "Disclosures for a Business Purpose": we disclose (and have disclosed during the 12 months prior to the "Last Modified" date at the top of this Privacy Statement) each of the above categories of personal information for a "business purpose" (as defined by CCPA) to service providers that perform certain services on our behalf, such as data center providers, hosting service providers, and data analytics providers, and anti-fraud, technology and security providers.

Methods of Submitting Requests

If you are a California consumer, you may submit requests to exercise your "Right to Know" or your "Right to Delete" via any of the following methods:

Please note that, as the process we currently use to verify and process "Requests to Know" and "Requests to Delete" under CCPA requires us to recognize an online identifier, if you submit such a "Request to Know" via the telephone number or either a "Request to Know" or a "Request to Delete" via the email address listed above, it generally will require more time and at least one more step than submitting your request via the web form. Please also note that, if you are opted out of interest-based advertising on the applicable web browser, we may not be able to verify or process your "Right to Delete" request or your "Right to Know" request, since we may have no reasonable method of connecting your request with the personal information we previously collected about you. Please also note that, because (i) we collect the minimum amount of personal data about you that we believe is necessary to provide our Services and (ii) our Platform is not designed to collect information that directly identifies an individual, it is generally not feasible for us to provide individuals information that is tied to their identities.

If you are a California consumer, you have the right, at any time, to direct us not to sell your personal information; you may exercise such "Right to Opt Out" under CCPA by clicking the link below or via the web form referenced above (available by clicking here):

Please note that, although your "Do Not Sell" "opt out" right under CCPA does not require us to cease processing your unique ID5 ID, we currently effect "Do Not Sell" elections by performing our web browser opt-out process, which results in an opt-out cookie (from id5-sync.com) being stored in your web browser. For more information about such opt-out, please see "What Are Your Choices? – Important things to note about the ID5 web browser opt out:" above.

Advertising Industry Self-Regulation

ID5 supports advertising industry self-regulation, and endorses best practices and self-regulatory requirements that apply to the advertising industry. To learn more about interest-based advertising and industry self-regulation, please visit any of the following organizations:

Global Operations and Personal Data Transfers outside the EEA

ID5 is a global company headquartered in the United Kingdom with data centers located in the EEA. If you are a European Jurisdiction data subject and access any of the Digital Properties that use our technology, please be aware that your personal data may be transferred to, stored and processed by us and our affiliates in our facilities in the EEA, the United Kingdom and other countries, and by those third parties with whom we may share your information.

Countries outside the EEA may not be deemed by the European Commission to provide an adequate level of data protection for your personal data or to have data protection or other laws as comprehensive as those in EEA countries. We will, however, ensure that where ID5 group companies receive personal data outside the EEA, or provide personal data to third-party service providers outside of the EEA, appropriate data protection safeguards are in place (such as "standard contractual clauses").

What Happens if this Privacy Statement is Changed?

Please check this page for changes, as we may change this Privacy Statement at any time. If we make changes that we believe are material, those changes will not be applied to information collected prior to the date the changes went into effect.

ID5 Platform Privacy Policy v2.0