Goodbye Cookies, Hello Next-Generation Identity
Big changes are coming to the digital advertising landscape as Google sunsets third-party cookies for good. Publishers, advertisers, and tech platforms have to keep up or risk being left behind.
Don’t worry, the death of third-party cookies doesn’t mean the end of digital advertising but opens the door for innovation.
The ID5 team is here to help by providing you with the educational resources and technology you need to protect your business and thrive in the post-cookie era.
Start your cookieless journey today!
The Current State of Digital Identity
According to the State of Digital Identity report 2023 a resounding 92% of industry professionals have adopted one or more identity solutions or have plans to in the coming months. What’s even more promising is that 76% of respondents are satisfied or very satisfied with testing outcomes. Check out the full report to learn more about how the industry is preparing.
The best time to start preparing for the cookieless era was yesterday, the second best is today. Check out the resources below to start your cookieless journey!
Buy-Side Resources
Advertisers’ success depends on their ability to connect with their target audiences, which is challenged by the demise of conventional IDs. By leveraging next-generation IDs, brands can continue to engage with audiences and measure results sans cookies.
Educational Resources
Case Studies
- EVENT RECORDING -
IDENTITY2024Watch the recording of Identity 2024, the virtual event where 20 thought leaders shared fresh perspectives and insights on the industry’s readiness for the third-party cookie demise.
Sell-Side Resources
Most publishers rely on advertising revenue to support their business and offer free access to content and services. Signal loss impacts addressability and their ability to effectively monetize audiences. Learn how publishers can make their advertising revenue more resilient by leveraging next-generation IDs.
Educational Resources
Case Studies
- EVENT RECORDING -
IDENTITY2024Watch the recording of Identity 2024, the virtual event where 20 thought leaders shared fresh perspectives and insights on the industry’s readiness for the third-party cookie demise.
Connect with ID5
Whether your goal is to maximize inventory value or reach, ID5 can
expedite your cookieless journey today, protecting your advertising
business from signal loss. As the leading identity specialist, our
team is laser-focused on supporting the entire industry’s
identity-related needs. Over 100,000 media properties, as well as
leading advertisers and technology platforms, work with ID5 to
future-proof their advertising strategies.
Get in touch to learn how we can help you confidently enter the
cookieless era.