Continuing to rely on third-party cookie infrastructure is no longer an option for smart publishers who want to maximize monetization opportunities today and flourish in the cookieless world.

In preparation for this shift and to increase addressability on Safari and Firefox, Italian digital sales house, Adasta, chose to integrate the ID5 ID. By leveraging ID5's Predbid Analytics Module, they were able to measure the real impact of the ID5 ID on their inventory.