Brands have for years relied on third-party cookies to deliver the right message to the right user at the right time. With browsers like Safari and Firefox no longer supporting third-party cookies and Chrome announcing their deprecation from 2023, brands must reconsider how they address audiences.
Shared user IDs are an effective solution to the issue of addressability and measurement in the absence of third-party cookies. ID5 has created a guide to explain the steps brands need to take to implement shared ID solutions to better reach consumers today in Safari and Firefox and transition the post-cookie world smoothly. Download our step-by-step guide now.
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