2023 is set to be the year the industry bids farewell to third-party cookies and prepares for a more privacy-conscious era where identity reigns supreme. To understand how the industry is adapting to this monumental change ID5 went straight to the source, surveying 197 publishers, advertisers, and data platforms.

The fourth edition of The State of Digital Identity Report provides valuable insight into today’s digital identity landscape including favored cookieless solutions, testing success rates, and identity challenges that go beyond cookies.

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