ID5’s mission is to improve online advertising by making it more privacy-compliant and by ensuring that publishers attract advertising budgets to sustain their business and provide free content and services to consumers. The digital advertising ecosystem is disrupted by the continued rise of global platforms like Google and Facebook: they capture most advertising investments from brands and use these resources to monopolise technical innovation for their commercial advantage. ID5 provides the advertising ecosystem with a transparent, privacy-compliant identity solution to help publishers and their monetisation partners to compete with these tech giants and to thrive.
The ID5 team is composed of experienced adtech and martech professionals. We are passionate digital advertising experts who understand all the technicalities behind programmatic trading and who want to make a difference - as a team.
The adtech and martech industries continue to evolve rapidly, requiring frequent changes to keep up. Identity is at the forefront of many of these changes today, and ID5 is leading the effort to create a better Identity solution for digital advertising. It will be a bumpy but highly enjoyable ride - buckle up!
With a small and agile team, you will be pushed to your limits and asked to take on more risks and responsibilities than you have before. As ID5 grows, you will learn and grow as a professional and an individual.
We celebrate diversity and are passionate about creating an inclusive environment in which all employees can thrive.
Remote first working
ID5 allows employees to work from different locations and time zones indefinitely. We equip our team with all the tools needed to perform their work remotely and we ensure that our team bonds and stays connected thanks to regular all-hands meetings and standups.
We also offer WeWork membership for those who prefer not to work from home and allow individuals to move across different WeWork locations.
Leading the Way
We are Identity domain experts with a commitment to privacy compliance. We are knowledge leaders who share to elevate the domain for all. We strive to innovate to support the continuation of the advertising-funded open web.
We create a learning culture to support expertise, ambition and our goal of continuous innovation. We are collaborative and non-hierarchical. We bring ideas forward and give permission for failure. We welcome diversity in order to maximise openness to new thinking.
We trust each other to get things done or ask for help. We are adaptable and outcome-driven, not process constrained. We encourage feedback to catch issues early and ask for support for continuous innovation / improvement.
Focus on Success
We deliver commercial goals while driving towards the ID5 vision. We are client centred and we value commercial mindedness. We aim to become an infrastructure for our partners to build on top of.
Building a Legacy
We want to make the ‘open web’ commercially viable. We are making identity interoperable. We innovate through open communication within ID5 and the wider industry.