Improve monetisation and user experience in a
User identification is key to monetise inventory & data, but
third-party cookie-based IDs are inefficient, increase the
risk of data leakage and impacts GDPR compliance. With
Universal ID, ID5 is reinventing identity and putting publishers in
charge by offering a privacy-first solution to create and
share 1st party user IDs with their monetisation partners.
ID5’s identity solution empowers publishers to: