ID5 is the independent universal ID solution for ad tech platforms and premium publishers

Who is ID5

The ability to identify users efficiently is what enables Google, Facebook and Amazon to dominate digital advertising. Everyone else in ad tech has to work with imperfect identifiers that need to be synchronised across platforms. This process creates inefficiencies and impacts websites and campaign performance. ID5 was created to solve these issues by creating a universal ID for programmatic advertising.

Focused and neutral

We do one thing but we do it well

Create value through partnerships

We want to create long-lasting relationships with our clients and help them be better at their job

Team effort

Our team is our #1 asset and we want to be recognised as a team rather than as individuals

The ID5 team is composed of experienced adtech and martech professionals. We are passionate digital advertising experts who understand the technicalities behind programmatic trading and bring knowledge and experience to the business. If you'd like to join our team, take a look at our open roles or simply email us to let us know why you'd be a great fit!

Management Team

Mathieu Roche
Co-Founder & CEO
Pierre-Antoine Durgeat
Co-Founder & CTO
Joanna Burton
Chief Strategy Officer
Morwenna Beales
VP, Key Accounts
Scott Menzer
Co-Founder & VP, Product & Operations

Investors & Advisors

ID5 is backed by early stage Venture Capital firms 360 Capital Partners and MathCapital supported by renowned digital advertising and ad tech experts including:

Anthony Rhind
Advisor & Board Member
Lothar Krause
Samuel Profumo