Who is ID5
The ability to identify users efficiently is what enables Google, Facebook and Amazon to dominate digital advertising. Everyone else in ad tech has to work with imperfect identifiers that need to be synchronised across platforms. This process creates inefficiencies and impacts websites and campaign performance. ID5 was created to solve these issues by creating a universal ID for programmatic advertising.
The ID5 team is composed of experienced adtech and martech professionals. We are passionate digital advertising experts who understand the technicalities behind programmatic trading and bring knowledge and experience to the business. If you'd like to join our team, take a look at our open roles or simply email us to let us know why you'd be a great fit!