Anzu has partnered with ID5, a leading identity provider, to offer a transparent, scalable, and privacy-focused identity infrastructure for game developers and advertisers.
Integrating the ID5 ID into your game gives you three key advantages:
Better-Targeted Ads: Replace outdated identifiers with stable, consented, and encrypted user IDs. This will ensure relevant ads reach the right players and enhance their experience.
Greater Scale ID5 makes your audience more addressable, opening up additional opportunities and making your game more attractive to advertisers.
Higher eCPMs & More Revenue Pairing ID5 with Anzu’s in-game ads boosts eCPMs and revenue while maintaining a seamless, engaging player experience and respecting user privacy preferences.
Ready to take the next step in your addressability journey?
Complete the form to get started.