At ID5, we provide the advertising ecosystem with a transparent, scalable, and privacy-by-design identity infrastructure fueled by the ID5 ID. Our next-generation universal ID empowers media buyers to reach their audiences wherever they are and measure campaign impact without reliance on legacy identifiers.
ID5 is fully integrated with Adform’s DSP, SSP, DMP, and Ad Server via ID Fusion—the backbone of Adform’s post-cookie advertising stack. Our partnership enables advertisers and publishers to maximize the use of their first-party data, driving broader reach, higher performance, and stronger campaign measurement.
Through Adform’s tracking capabilities, advertisers can automatically associate an ID5 ID with their visitors for real-time scaled cookieless retargeting, augmented audience segmentation, and more precise performance measurement.
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