Adaptive Solutions for a Connected Ecosystem

We help you navigate identity across a fragmented, fast-moving ecosystem, powering omnichannel audience connections

Turning Fragmentation
Into Connection

With signals scattered across environments, addressability remains inefficient and inconsistent even within individual channels. We transform fragmentation into a consistent identity framework with services built to support your goals across every channel.

Discover solutions that drive addressability and measurable performance, built with privacy at the core and designed to evolve with your needs.

Turning Fragmentation <br /> Into Connection

Find Your Solution

media owners

Identify

Make your audience more addressable and valuable to buyers

Sign up for the ID5 ID to monetize both authenticated and non-authenticated traffic, driving increased demand to your properties and unlocking higher eCPM in previously unaddressable channels.

Monetize

Increase direct revenue via scalable audience activation and extension

Maximize yield by serving more addressable impressions, extending first-party audience reach off-site, and winning demand with scalable, on-target campaigns that drive results.

Enrich

Maximize programmatic monetization via real-time bid enrichment

Drive higher fill rate and CPM for previously unaddressable inventory, improve match rate with buy-side partners, and scale programmatic deal profitability.

Adaptive Identity in Action

Case Study

Adasta boosts cookieless CPM after integrating the ID5 ID

Italian digital sales house, Adasta, aimed to enhance addressability while adapting to the shifting signal landscape. They measured the real impact of implementing the ID5 ID, documenting a significant increase in bid CPM.

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