Omnichannel Addressability for Digital Advertising
ID5 provides the digital advertising industry with a currency that supports addressable and measurable advertising across established and emerging channels. By reconciling different signals and fragmented interactions to a single device, user, or household, ID5 empowers industry players to make advertising effective and relevant.
More stringent data protection regulations combined with the loss of traditional signals like third-party cookies require the digital advertising industry to leverage advanced and consent-based identity solutions to power addressable and measurable advertising.
ID5's identity services enhance addressability across the web, enabling advertising and media players to maximize and measure the value of digital advertising.
With the growing emphasis on data privacy and deteriorating access to Mobile Ad Identifiers (MAIDs), it's essential for user identification across various mobile devices and operating systems.
With ID5's identity services, mobile players can enhance addressability and measurability, driving higher reach and optimizing monetization opportunities across mobile web and in-app environments.
Despite CTV's impressive growth, the lack of a common identification framework causes addressability challenges, including lack of standardization, limited measurement, and privacy concerns that prevent the channel from maximizing its effectiveness.
Unlock CTV's full potential with ID5's identity solutions, to build a more secure and addressable ecosystem and benefit from improved targeting, optimization, and measurement capabilities.
Thriving in its rapid expansion, digital audio has emerged as an exciting media channel. However, it falls short of delivering high advertising efficacy due to the absence of a common currency.
ID5 brings addressability to audio, unlocking the channel's full potential. Leverage ID5's identity solutions to deliver personalized and measurable audio ad experience to your audiences.
Retail media is rapidly transforming the advertising landscape thanks to its cornerstone asset - retailers' scalable, high-quality first-party data.
Embracing ID5's universal, consented identity solutions further elevates this thriving channel's potential, amplifying retailers' audience extension capabilities and empowering advertisers to engage with their entire user base across retail media.
With the rising population of gaming among consumers, in-game is rapidly becoming one of the fastest-growing advertising channels. Capitalize on this exciting new channel with ID5's consent-base identity solutions.
Built future-proof monetization and advertising strategies to effectively address relevant audiences with personalized and measurable campaigns while upholding the highest data protection standards.
Whether you are concentrating efforts on a specific environment or looking to get a unified customer view across channels, ID5 makes advertising work better for marketers and media owners.
Combining addressability with data protection
Data protection is at the foundation of ID5's technology. Its direct relationship with media owners, signal processing methodology, and encryption mechanism demonstrate ID5's commitment to respecting users' preferences, a key reason why media and technology leaders choose to work with ID5.
Find your Solution
Work directly with ID5 or enhance your service offerings by selling ID5 as part of your portfolio.
ID5 for Media Owners
Protect your audiences while making them more valuable for buyers
Partner with ID5 to:
- Better monetize your authenticated and non-authenticated audiences
- Ensure that people's preferences are respected and that your data is protected
- Scale up your audience extension capabilities and the value of your segments
ID5 for Media Buyers
Engage with your prospective customers and deploy key campaign strategies seamlessly across devices.
Partner with ID5 to:
- Reach your target audiences in a single channel or across multiple channels
- Control ad frequency and optimize campaign delivery for optimal ad experience
- Measure performance to gain valuable insights and inform smarter investment decisions
ID5 for SSPs & Exchanges
Expand inventory addressability and increase demand value.
Partner with ID5 to:
- Increase publishers' addressability and bid density by supporting the distribution of their IDs of choice
- Benefit from an increase in take rates and higher winning CPMs
- Generate more demand by powering audience activation and retargeting campaigns via deal IDs
ID5 for DSPs
Scale on-target reach and measure campaign performances across channels.
Partner with ID5 to:
- Gain access to the best data sources and addressable inventory to increase clients' reach
- Help clients make smarter decisions by providing campaign measurements and attribution capabilities
- Maximize engagement and campaign performance by addressing audiences across devices and platforms
ID5 for Data Platforms
Maximize the value of your audiences across omnichannel environment.
Partner with ID5 to:
- Maximize revenue opportunities by increasing the availability of first and third-party data in activation platforms
- Support clients' targeting strategies across channels locally and globally
- Protect your business and the value of your audiences from signal loss
