Today, more than 40% of the web is cookieless and not addressable. Regardless of Google’s plans for deprecating third-party cookies — whether in 2024 or beyond — regulatory and privacy pressures are removing the ability for publishers and advertisers to accurately target their most valuable consumers.

In this case study Sovrn Signal and ID5 demonstrate that publishers can unlock a near two times greater lift in eCPMs on a third of their US audiences. Download the case study to learn more.