Identity as a Service
Enhance addressability and measurement while adhering to the highest data protection standards. Explore ID5's identity services to increase digital advertising effectiveness - whether your focus is on a specific media channel or spans across various environments.
The ID5 ID
A universal currency for the digital advertising ecosystem
Online user identification is key to targeted and measurable advertising, fueling publisher monetization and driving brand awareness and conversions.
The ID5 ID is a next-generation, privacy-by-design identifier that publishers, advertisers, and ad tech platforms use to address audiences and optimize and measure campaign performance without relying on legacy identification methods. Designed to perform in all digital channels, the ID5 ID powers crucial advertising use cases while respecting consumer preferences and data protection regulations.
Use cases supported:
Audience profiling, targeting & retargeting
Data activation
Campaign optimization & frequency capping
Measurement & attribution
Built to support the industry's addressability needs
Designed to connect the entire advertising ecosystem, the ID5 ID combines addressability with data protection technology, providing a reliable and effective solution that supports campaign objectives while limiting compliance risks.
Media Owners
Maximize the value of your inventory and audiences
AdTech Partners
Increase the value of your tech and data for your customers
Media Buyers
Engage with your audiences and measure performance
Universal Effectiveness With a Privacy Focus
Truly Universal
Media owners create and distribute the real-time ID5 ID to the entire advertising ecosystem to improve addressability and maximize monetization
Signal Agnostic
ID5 leverages a variety of signals, including hashed emails, to reconcile user identity and address both authenticated and non-authenticated audiences
Data Protection
ID5's consent-based and encryption technologies ensure that users’ privacy preferences are respected and only authorized partners can decrypt and utilize the ID5 ID
IVT Prevention
ID5 IDs have built-in traffic validation capabilities, allowing partners to block invalid traffic to minimize ad waste and protect advertising budgets against IVT
The ID5 Graph
Delivering a unified view of audiences across channels
Today's customers use multiple devices, browsers, and apps to consume content, shop, and interact with brands online. By connecting different signals and IDs to the same individual and/or household, the ID5 Graph enables the deployment of people-based marketing strategies across browsers, platforms and devices.
Powered by the ID5 ID, the Graph is resilient to signal loss and is effective even in environment where traditional identifiers are restricted.
Target at Scale
Maximize digital addressability across environments to vastly increase campaign scale
Measure & Attribute
Identify the best-performing channels for your campaigns without the bias of a single ID view
Control Ad Frequency
Balance ad delivery across environments, capping based on users rather than devices
Built with consented signals
To provide a privacy-focused Graph, ID5 leverages its direct relationships with publishers to collect user consent and process signals without relying on bidstream data.
The ID5 Graph covers all major European countries and is also available in the US, Japan, and Australia
Cross-Device Graph
Cross-Browser Graph
