ID5 provides the advertising ecosystem with a transparent, scalable and privacy-forward identity infrastructure. The ID5 Universal ID solution improves user recognition and provides a stable, consented, and encrypted user ID to replace third-party cookies and MAIDs.
ID5 is integrated with Adobe Advertising DSP, the first independentdemand- side platform for managing connected experiences acrossmarketing and advertising customer journeys. Adobe Advertising's paidmedia solutions, powered by the Adobe Experience Cloud and Adobe Sensei,offer a union of enterprise and publisher optimization across connectedTV, video, display, native, mobile, and audio formats. By combiningID5’s next-generation ID with Adobe Advertising’s DSP, marketers gainaccess to a powerful suite of tools designed to make advertisingaddressable and effective in the absence of traditional identifiers suchas third-party cookies.
Through Adobe Advertising DSP, advertisers can convert unknown site visitors into ID5-enabled identifiers for paid media activation and measure conversion performance alongside other marketing channels.
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