Get to know your hiring manager: Jessica Werner
We know that the application process can be daunting, stressful, and bring up several questions. This is why we are shining the spotlight on our hiring managers at ID5.
8 August 2025
Get to know the Hiring Manager: Will Spring
We know making your next career move can be daunting, so we’ve created this series to help make the process a little bit less intimidating. ID5’s Head of Recruitment, Jack Brawn, sat down with Will Spring, Director of Enterprise Sales, to provide candidates with a sneak peek into what life at ID5 is like. Check out the current openings at ID5 and meet Will!
Who is Will Spring?
Will Spring is Director of Enterprise Sales at ID5, with over a decade of experience in the ad tech space, spanning programmatic advertising, creative automation, and data-driven marketing. He has held senior commercial roles at Amazon, Celtra, Beeswax, and Sizmek, consistently working at the intersection of media, technology, and strategy.
Now at ID5, Will leads enterprise partnerships across EMEA, helping major platforms, brands, and publishers future-proof their addressability strategies and navigate the evolving identity landscape.
Why is this an exciting time to join ID5?
The digital identity landscape is now more complex than ever. While the deprecation of third-party cookies continues to be delayed, it is clear that the future of addressability will be fragmented, with different browsers, platforms, and regions requiring different approaches.
That’s why ID5 is evolving its strategy with Adaptive Identity: a flexible, intelligent solution designed to work across varying levels of signal availability, regulatory environments, and tech stacks. Rather than waiting on one-size-fits-all solutions that may never materialize, we are helping partners navigate today’s complexity while building toward a more stable and privacy-compliant future.
For someone who’s worked across creative, data, and programmatic platforms, it’s exciting to be part of a company that’s not just reacting to industry changes but shaping a smarter, more adaptable approach to identity. ID5 is investing in the right ideas at the right time, making this a compelling moment to join the journey.
What are the top three qualities you are looking for in a candidate?
Proactive, thoughtful, adaptable.
What makes working at ID5 and your team unique?
We combine the agility of a startup with the depth of experience across the team to build solutions that work at scale. Everyone is empowered to contribute ideas, take ownership, and make decisions that shape the future of the company and the industry.
Our team collaborates across markets and functions, blending commercial, technical, and strategic thinking to solve complex identity challenges. It’s a fast-moving environment, but here people support each other, celebrate wins, and keep learning together.
