With Publicis set to acquire LiveRamp, brands and agencies outside the Publicis network face a pressing question: what does it mean to depend on identity infrastructure now owned by a competitor?
This white paper breaks down how the identity layer actually works, why neutrality and independence matter, and how to replace the LiveRamp stack—identity, data, and connectivity—with credible, unconflicted alternatives.
Short on time? Watch our bite-sized explainer with ID5 CEO Mathieu Roche for identity essentials.