With browsers already blocking third-party cookies and around 40% of global traffic being unaddressable, many brands are struggling with data activation and applying campaign strategies. The result is increased competition in Chrome and valuable opportunities remaining untapped in cookieless browsers such as Safari and Firefox.

Global media agency, Havas Media Group, and the multinational telecommunications company, Telefónica, decided to leverage the ID5 ID to reach audiences in cookieless environments, resulting in a CPA reduction of 54%. Download the case study to learn more.