
The 2026 Identity Gap: Is Your Strategy Built for Machines?
As 37% of searches migrate from traditional engines to LLMs , the digital advertising ecosystem is facing a tectonic shift in consumer behavior.
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Are you counting down the days until Cannes Lions? Don’t worry, so are we.
The comprehensive ID5 Cannes Guide is here to help you keep on top of all the events that this year’s festival has to offer.
Many of the ID5 team members will set sail for the festival soon, so make sure you book a meeting with us early to secure your spot! If you are hosting an event at Cannes Lions and would like to be added to ID5’s guide, feel free to reach out to us at marketing@id5.io. See you on the Croisette!
The Cannes Lions festival has introduced three dedicated Safe Zones, which will be open to anyone who feels uncomfortable or is in need of support. Find more here.
All the times shown below are in the local timezone, CET.
Sunday, 21 June
ADWEEK’s Kickoff Soiree, 7:00 PM - 9:00 PM
Monday, 22 June
Tennis on the Riviera, The Nucleus Network, 7:00 AM - 10:00 AM
Annual LWS Cannes Breakfast, Ladies Who Strategize, 10:30 AM - 12:00 AM
Your Brand, Your Team, Your Agents: How to Lead Marketing with Agentic AI, Journal House by WSJ, 10:45 AM - 11:30 AM
Turbo-charging marketing performance with AI-driven campaign intelligence, Kantar, 12:00 PM - 1:30 PM
Cannes Adtech Kickoff Lunch, Limelight Inc, 1:00PM - 3:00PM
More Than Memories: Measuring the Impact of Experiential Engagement, Journal House by WSJ, 2:30 PM - 3:15 PM
Creative consequences: why the world’s strongest brands create the world's best ads, Kantar, 2:30 PM - 4:00 PM
AI and the New Creative Freedom in B2B, Journal House by WSJ, 4:15 PM - 5:00 PM
The List Cannes Kickoff, Ad Age, 5:00 - 6:00 PM
Inside the sustainability leaders playbook for brand growth, Kantar, 5:00 PM - 7:00 PM
News Corp x WSJ Wine & Connect, Journal House by WSJ, 5:00 PM - 6:00 PM
Aussie Cannes Welcome Party, LBB x Bear x Revolver x Rumble x ACA, 6:30 PM - 9:00 PM
Cannes Brand Leaders Dinner, Digiday, 7:00 PM
Late Night Party on the Lawn in Cannes, TripleLift, 9:00 PM - 1:00 AM
Tuesday, 23 June
Tennis on the Riviera, The Nucleus Network, 7:00 AM - 10:00 AM
Breakfast and Programming: Commerce Connections by SMG, ADWEEK, 8:15 AM - 10:00 AM
CMO Roundtable, Ad Age, 8:30 AM - 10:00 AM
Leading Women at Cannes Breakfast, Ad Age x Adlatina, 8:30 AM - 10:00 AM
The New Storefront: AI and the Future of Retail Experience, Journal House by WSJ, 9:00 AM - 9:45 AM
Creativity is business: Europe's most effective advertising, Kantar, 9:30 AM - 11:00 AM
The WSJ Newsroom at Journal House, Journal House by WSJ, 9:45 AM - 11:15 AM
Cannes Marketing & Media Leaders Brunch, Digiday, 10:30 AM
Tearing the Paper Ceiling, Financial Times x Ad Council, 11:00 AM - 1:00 PM
Creative ReCode: how to sell to humans and algorithms, Kantar, 12:00 PM - 1:30 PM
Fuel up with Fortune, Fortune, 12:00 PM - 4:00 PM
Revealing New Data on the Human Premium: Creativity, Imagination and Authenticity in the AI Age, Journal House by WSJ, 2:30 PM - 3:15 PM
The creative power of sports, Kantar, 2:30 PM - 4:00 PM
The WSJ Newsroom at Journal House, Journal House by WSJ, 3:15 PM - 4:15 PM
Cannes Panel & Cocktail Reception, Digiday, 3:00 PM
Championing Creative Voices on the Global Stage, Financial Times & People Like Us, 4:00 PM - 7:00 PM
The Cannes Social, ExchangeWire & FirstPartyCapital, 4:00 PM - 7:00 PM
Happy Hour at Cannes, TripleLift, 4:00 PM - 7:00 PM
Making Storytelling a Brand’s Best Investment, Journal House by WSJ, 4:15 PM - 5:00 PM
Creative Intelligence in motion, Kantar, 5:00 PM - 7:00 PM
Small Agency Network @ Cannes, Ad Age, 5:00 PM - 6:00 PM
WSJ CMO Council Cocktails, Journal House by WSJ, 5:00 PM - 6:30 PM
Diaspora Dinner, INDVSTRY CLVB, 6:00 PM
AU Après Dark, Adelaide, 9:00 PM
Wednesday, 24 June
An Enduring Tenure: How CMOs Build Staying Power, Journal House by WSJ, 9:15 AM - 10:00 AM
WOMEN IN AI: Designing a Safer, Smarter Future, The Digital Marketeer Group x Human Security, 10:30 AM - 12:00 PM
When the world goes quiet, South Africa gets louder, Kantar, 9:30 AM - 11:00 AM
WSJ Leadership Institute at Journal House, Journal House by WSJ, 10:15 AM - 12:15 PM
The Truth about Trusted Sources, Financial Times, 11:00 AM - 1:00 PM
Creator-led marketing: from chaos to catalyst, Kantar, 12:00 PM - 1:30 PM
WSJ CMO Council Lunch, Journal House by WSJ, 12:30 PM - 2:30 PM
From Novelty to Necessity: Generative Media at Enterprise Scale, Journal House by WSJ, 2:30 PM - 3:15 PM
Made in Germany 3.0: AI meets creative reality, Kantar, 2:30 PM - 4:00 PM
The WSJ Newsroom at Journal House, Journal House by WSJ, 3:15 PM - 4:15 PM
High Stakes, Higher Standards: Solving the New Trust Equation in the AI Era, Journal House by WSJ, 4:15 PM - 5:00 PM
Factiva in Conversation with M. Scott Havens and Stacy Kemp, Journal House by WSJ, 5:00 PM - 5:45 PM
Creativity is business: France's most effective advertising, Kantar, 5:00 PM - 7:00 PM
Cocktail Hour in Cannes, Covatic, 5:00 PM - 6:30 PM
Ad Age Cannes Lawn Party, Ad Age, 5:30 PM - 7:30 PM
Cocktails and Conversations - ADWEEK House Creative 100 Reception, ADWEEK, 5:30 PM - 7:30 PM
WSJ Annual Cocktail Party, Journal House by WSJ, 6:30 PM - 9:00 PM
Thursday, 25 June
From Retail Media to Results: Proving What Works, Journal House by WSJ, 9:00 AM - 9:45 AM
The List Closing Breakfast, Ad Age, 9:00 AM - 10:30 AM
Cultural OS: New brand intelligence for winning with creators & fans, Kantar, 9:30 AM - 11:00 AM
Built for What Comes Next: Preparing for Risk Before It Breaks, Journal House by WSJ, 11:15 AM - 11:45 AM
Exclusive Drinks & Networking Finale: Driving the Future of Marketing, Financial Times, 4:00 PM - 6:00 PM
Sunset Cocktail, MarkApp & SpinX, 6:30 PM - 9:00 PM

As 37% of searches migrate from traditional engines to LLMs , the digital advertising ecosystem is facing a tectonic shift in consumer behavior.
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For International Day of Women and Girls in Science, we spoke to some of the women at ID5 about their experiences working in tech.