The 2026 Identity Gap: Is Your Strategy Built for Machines?
As 37% of searches migrate from traditional engines to LLMs , the digital advertising ecosystem is facing a tectonic shift in consumer behavior.
ID5 acquires TrueData, combining strengths to create the most comprehensive global identity solution for digital advertising. Learn more
7 May 2026
The ID5 Guide to Cannes Lions 2026
.png?apiKey=68358659f0db00075021ccc0.bf35894977b8f8f018a5cddee02581d625b89135010cb781496edf7fd769c76b.66bf0d295343f45a09f9d5f8)
Are you counting down the days until Cannes Lions? Don’t worry, so are we.
The comprehensive ID5 Cannes Guide is here to help you keep on top of all the events that this year’s festival has to offer.
Many of the ID5 team members will set sail for the festival soon, so make sure you book a meeting with us early to secure your spot! If you are hosting an event at Cannes Lions and would like to be added to ID5’s guide, feel free to reach out to us at marketing@id5.io. See you on the Croisette!
The Cannes Lions festival has introduced three dedicated Safe Zones, which will be open to anyone who feels uncomfortable or is in need of support. Find more here.
All the times shown below are in the local timezone, CET.
Organized Events by day
Sunday, 21 June
ADWEEK’s Kickoff Soiree, 7:00 PM - 9:00 PM
Monday, 22 June
Tennis on the Riviera, The Nucleus Network, 7:00 AM - 10:00 AM
Annual LWS Cannes Breakfast, Ladies Who Strategize, 10:30 AM - 12:00 AM
Turbo-charging marketing performance with AI-driven campaign intelligence, Kantar, 12:00 PM - 1:30 PM
Cannes Adtech Kickoff Lunch, Limelight Inc, 1:00 PM - 3:00 PM
Creative consequences: why the world’s strongest brands create the world's best ads, Kantar, 2:30 PM - 4:00 PM
The List Cannes Kickoff, Ad Age, 5:00 - 6:00 PM
Inside the sustainability leaders playbook for brand growth, Kantar, 5:00 PM - 7:00 PM
Aussie Cannes Welcome Party, LBB x Bear x Revolver x Rumble x ACA, 6:30 PM - 9:00 PM
Cannes Brand Leaders Dinner, Digiday, 7:00 PM
Tuesday, 23 June
Tennis on the Riviera, The Nucleus Network, 7:00 AM - 10:00 AM
Breakfast and Programming: Commerce Connections by SMG, ADWEEK, 8:15 AM - 10:00 AM
CMO Roundtable, Ad Age, 8:30 AM - 10:00 AM
Leading Women at Cannes Breakfast, Ad Age x Adlatina, 8:30 AM - 10:00 AM
Creativity is business: Europe's most effective advertising, Kantar, 9:30 AM - 11:00 AM
Cannes Marketing & Media Leaders Brunch, Digiday, 10:30 AM
Tearing the Paper Ceiling, Financial Times x Ad Council, 11:00 AM - 1:00 PM
Creative ReCode: how to sell to humans and algorithms, Kantar, 12:00 PM - 1:30 PM
Fuel up with Fortune, Fortune, 12:00 PM - 4:00 PM
The creative power of sports, Kantar, 2:30 PM - 4:00 PM
Cannes Panel & Cocktail Reception, Digiday, 3:00 PM
Championing Creative Voices on the Global Stage, Financial Times & People Like Us, 4:00 PM - 7:00 PM
The Cannes Social, ExchangeWire & FirstPartyCapital, 4:00 PM - 7:00 PM
Creative Intelligence in motion, Kantar, 5:00 PM - 7:00 PM
Small Agency Network @ Cannes, Ad Age, 5:00 PM - 6:00 PM
Diaspora Dinner, INDVSTRY CLVB, 6:00 PM
AU Après Dark, Adelaide, 9:00 PM
Wednesday, 24 June
WOMEN IN AI: Designing a Safer, Smarter Future, The Digital Marketeer Group x Human Security, 10:30 AM - 12:00 PM
When the world goes quiet, South Africa gets louder, Kantar, 9:30 AM - 11:00 AM
The Truth about Trusted Sources, Financial Times, 11:00 AM - 1:00 PM
Creator-led marketing: from chaos to catalyst, Kantar, 12:00 PM - 1:30 PM
Made in Germany 3.0: AI meets creative reality, Kantar, 2:30 PM - 4:00 PM
Creativity is business: France's most effective advertising, Kantar, 5:00 PM - 7:00 PM
Cocktail Hour in Cannes, Covatic, 5:00 PM - 6:30 PM
Ad Age Cannes Lawn Party, Ad Age, 5:30 PM - 7:30 PM
Cocktails and Conversations - ADWEEK House Creative 100 Reception, ADWEEK, 5:30 PM - 7:30 PM
Thursday, 25 June
The List Closing Breakfast, Ad Age, 9:00 AM - 10:30 AM
Cultural OS: New brand intelligence for winning with creators & fans, Kantar, 9:30 AM - 11:00 AM
Exclusive Drinks & Networking Finale: Driving the Future of Marketing, Financial Times, 4:00 PM - 6:00 PM
Sunset Cocktail, MarkApp & SpinX, 6:30 PM - 9:00 PM
.png?apiKey=68358659f0db00075021ccc0.bf35894977b8f8f018a5cddee02581d625b89135010cb781496edf7fd769c76b.66bf0d295343f45a09f9d5f8)